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the only constant in the practice of design is change.
graphic designers focused on form. By the 1980s, designers were responsible for
both the form and content of messages they were designing; they became known as communication designers. Today, designers are designing to
enhance understanding when form and content are conditioned by context and
impact over time. This is a different practice—one that trends toward
change in the nature of communication design has been accompanied by a different
set of expectations of what makes an effective designer. In an earlier
project, “Defining the Designer of 2015,”
AIGA and Adobe sought the insights of influential design thought leaders in practice,
in academia and among clients to define the necessary competencies for an
effective designer, given the challenges designers expect to face in 2015 and
contrast, “Defining the Studio of 2015” explores the team and workplace dimensions of the topic, revealing a
different set of expectations for design practice as they pertain to the studio. When the velocity of change in
the design field comes up, it is often linked to the speed of technological
developments—both hardware and software. Yet just as dramatic has been the
social movement toward co-creation, collaboration and multidisciplinary,
integrative design work within a practice—whether a studio, a start-up or a
corporate or institutional design department.
This initiative seeks the perspectives of those visionary design thought leaders
from all disciplines who have organized their studios—physically, technologically and
culturally—in order to glean the greatest value from their creative design teams, who find themselves challenged by
new and often difficult-to-solve problems within our increasingly complex
global environment. It looks to design studios and design leaders from all
disciplines that are poised for 2015 and beyond.
For “Defining the Studio of 2015,” which will run over the course of 2013, leading-edge studios will share their insights on the topic, offering an inside look at their plans and aspirations for the future. The stories in this series will not be definitive; they will be
anecdotal, representing models for responding to the challenges of tomorrow.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
AIGA is proposing transformative change to assure a robust and relevant resource for the next generation of designers. AIGA’s board of directors invites your perspective and encourages members to comment and vote on two options for the future.
The federal government specifies that unpaid internships at profit-making
companies must demonstrate an educational experience
geared toward the interests of the intern, not the firm. AIGA Executive Director Richard Grefé describes the criteria, recent developments and new movements to raise awareness of intern rights.
As AIGA approaches its centennial in 2014, now is the perfect time to outline where the organization is headed in its second century. We're looking for input from all members on a new strategic framework for the future.
Executive Director Richard Grefé outlines a vision of what AIGA will look like by 2020, as the organization pursues the
recommendations and aspirations of its members.
Following open conversations with designers, members and chapter leaders, AIGA’s national board of directors has refined its statement of the vision and mission for the organization. Here Executive Director Richard Grefé describes how AIGA is recalibrating focus to better serve the design profession as the organization looks toward its second century.
In 2013, a discerning group of jurors chaired by Clement Mok met to review entries for “Justified: AIGA Design Competition,” identifying submissions that serve as an effective tool to explain the role of designers in conceiving and implementing solutions.
Section: Events and Competitions -
Michael Jackson's Legacy: Readers React
The New York Times
Handle with care
GollaGolla Gymnastics is a set of cards that help players stay healthy and happy throughout the day. 50 cards, awesome box, and lots of fun.
Shared in Inspiration by Will McMahan
Senior Graphic Designer - 10 + YearsGensler
San Jose, CaliforniaNovember 14 2013
2009 Membership Party Invitation