AIGA’s In-house INitiative


AIGA and The Creative Group know that in-house designers face unique opportunities and challenges. That's why we created INitiative, a robust program developed to enable in-house designers make a greater impact at work, evolve professionally, and connect with a wide network of their peers.

Sign up for the INform newsletter, featuring new stories, opinion pieces, profiles and interviews with talented in-house designers.

INformation and expertise: Wonder what it's like to work as an in-house designer for Etsy, Facebook, 3M or J. Crew? Look below for a growing collection of articles and advice from in-house designers working for some of the country's leading brands.

INitiative events: AIGA hosts INitiative events across the country to address industry-wide solutions and innovations. Events include talks, webcasts, panel discussions, in-house studio tours and even day-long conferences created especially for in-house designers like AIGA Houston's Inside Job.

INitiative advisory committee: Led by in-house ambassador Darralyn Rieth, formerly of Kimberly-Clark, the steering committee offers a first-hand understanding of the needs of in-house designers. They play a key role in helping to shape content at both the national and chapter levels.

Presenting sponsor

TCG 150

The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising, and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at creativegroup.com.

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