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Through “INitiative,” a program created by AIGA and The Creative
Group (TCG) to support in-house designers, AIGA chapters host local in-house design events across the country.
January 19, 2015AIGA Minnesota presentsINcredibles: A Brand Refresh Story at Thrivent FinancialINcredibles—a series of events focused on in-house creative, issues, and topics—presents a brand refresh story at Thrivent Financial’s Minneapolis Corporate Center.
Hear from an organization that recently refreshed their brand and also the design firm that helped them. Susan Zima, director of brand and creative services, and Amy Huth, senior marketing specialist, brand management, from Thrivent Financial will share their experiences along with members of Capsule, the design firm.
November 15, 2014AIGA Central PA presentsIn Haus KreativPeer behind the veil and discover how Central PA's top in-house designers hone their craft. This presentation will show local in-house designers from the healthcare, government, entertainment, non-profit and education sectors and they'll share their unique perspective on design from the inside. Panels include Marco Ceo from Hershey Entertainment and Resorts, Michael Zigmund from Pennsylvania Academy of Family Physicians, Mallory Gricoskle from the National Sexual Violence Resource Center, Rosie Turner from Harrisburg Area YMCA and Danelle Balley from Schoolwires.
November 15, 2014
AIGA Houston presentsINSIDE JOB 2014In support of INitiative—AIGA’s partnership with The Creative Group to bring quality in‑house content and programming to the forefront—INSIDE JOB 2014 brings in speakers from some of the biggest and best in‑house design departments to help you successfully navigate through today’s corporate design world without losing your creative edge. With insight into the inherent challenges and rewards of in‑house design, INSIDE JOB 2014 will push you to bring out the best in you and your team, whether you’re a seasoned in‑house art director, a jack‑of‑all‑trades project manager or a newly‑minted design professional.
November 5, 2014
AIGA Rhode Island presentsIn-house Rhode Show @ Taylor BoxJoin AIGA Rhode Island for the first leg of their in-house Rhode show series when they visit Taylor Box Company in Warren, RI. Dan Shedd, president, and Julie Passey, director of design, engineering and package development, will give a tour of the facility and introduce you to members of the in-house design team. Light refreshments will follow.
October 21, 2014AIGA Baltimore presentsMarketing the Baltimore Ravens 6:00–8:45 p.m. Get your purple and black ready as AIGA Baltimore and the 2013 Super Bowl Champions bring you the Ravens brand team! Even non-sports fans will appreciate the design and marketing challenges presented by such a large organization. Join AIGA Baltimore for this special Baltimore Design Week event and learn how staff members approach their work and collaborate to create, manage, and promote the Baltimore Ravens brand.
October 18–19, 2014AIGA Phoenix presentsIn-house breakout sessions at the Method + Madness conference2:00–4:45 p.m. As part of Phoenix Design Week, the Method + Madness conference is two days that feature two aspects of design—the crazy and inspiring beauty of the design process, and the practical approach with insight and training that will empower you to pull off your big ideas. The insights from local in-house design leaders in three breakout sessions on Sunday afternoon will help in-house design teams thrive, enable in-house designers to make a greater impact at their companies, evolve professionally and connect with a broader network of peers.
October 15, 2014AIGA San Francisco presentsStudio Tour: Eventbrite6:00–8:00 p.m.Come meet the Eventbrite Design and UX Teams and check out their new space. Over the past few months, they’ve embarked on a major redesign—they’ll share what they’re building and what’s next for the ticketing and event discovery platform.
October 2, 2014AIGA Indianapolis presentsBecoming an In-house Profit Center with Jeni Herberger6:30–8:30 p.m.AIGA Indy along with AAF Indy are thrilled to host national speaker and creative consultant, Jeni Herberger, for an engaging event focused on in-house creatives and teams. Jeni gives audiences an unforgettable experience and unprecedented insight into designing a profitable reality uniquely their own.
September 17, 2014AIGA Cleveland presentsDesign Crawl: INitiative6:30–8:30 p.m.Join AIGA Cleveland for an in-house panel discussion featuring local creative directors and hiring professionals. As part of the INitiative, sponsored by The Creative Group, this panel will discuss the difficult design challenges in-house teams face on a daily basis and share their experiences, struggles and successes as in-house creatives. Then, they’ll answer your questions and maybe even share some insider tips and tricks.
September 8, 2014AIGA DC presentsDotGov Design6:00–8:00 p.m.Join AIGA DC and your government design peers to continue the conversation about how we can build community, improve standards across agencies and help each other be better designers.
August 7, 2014Webcast: Creative Growth2:00 p.m. EasternEtsy creative director Randy Hunt shares the evolution of a design studio that has grown from a creative team or two to more than 50. He’ll reveal what lessons he’s learned, the best tips for keeping it real and how to make sure you have fun along the way.
July 31, 2014AIGA Triad NC presentsINitiative panel discussion6:30–8:30 p.m. AIGA Triad NC invites you to join them for an in-house panel discussion featuring creative directors from Under Armour, Krispy Kreme and Wake Forest University. These creative leaders will share insight into the inner workings of in-house design studios and shed light on the current struggles and successes faced in an in-house design environment.
June 24, 2014AIGA Los Angeles presentsStudio Tour: Mattel7:00–9:00 p.m. Tour Mattel, whose family of companies is the worldwide leader in the design, manufacture and marketing of toys and family products. Get a sneak peek at Mattel’s creative culture behind their portfolio of best-selling brands including Barbie®, Monster High®, American Girl®, Thomas & Friends® and Fisher-Price® brands, as well as a wide array of entertainment-inspired toy lines.
May 8, 2014AIGA Iowa presentsIt Takes 2: Innovation & Collaboration7:00–8:30 p.m. INsight, a program created by AIGA Iowa, supports in-house designers by providing events that help them evolve professionally and connect with a broader network of peers. “It Takes 2” will feature Em Byerly, a 3-D gifts designer, and Katie Larson, a lettering artist, who work together at Hallmark Cards. This partnership formed 7 years ago and has been growing ever since. The two work to play to one another’s strengths while minimizing weaknesses. Join us to learn how their unique points of view make for great results!
May 1, 2014AIGA Orlando presentsAllan Peters: The Badge Hunt6:30–9:00 p.m.Have you ever wondered what it would be like to work in a boutique design agency? How about a huge marketing agency or a global ad agency? What about working in-house for the best brand in the world? Allan Peters has tried them all and has survived to tell you the tale. This is a story that spans 33 years and includes not only the victories but also the down right ugly stuff that happened along the way. Join him as he walks you through projects for brands like Nike, ESPN and Target showing you his process as well as behind the scenes stories and photos.
April 30, 2014AIGA San Francisco presentsThriving: In-house design teams6:30–8:30 p.m.In-house teams face the difficult design challenge of continuously working within brand while striving to find innovative ways to communicate it. Brands like Google, Facebook and Apple are lighting the way by coming to market with inspired and impressive in-house generated work. Join AIGA San Francisco as we discuss the challenges and power that in-house creatives face, how your team can best create value for your organization and get the juicy work you want.
April 9, 2014AIGA San Francisco presentsYouTube Studio Tour6:00–8:00 p.m.Designers at YouTube work across a host of disciplines, including product, user experience and research, visual communications, marketing, and brand advertising. The evening will include presentations from across the organization, a lively panel discussion, and a tour of one of the largest online destinations and publishing platforms in the world.
March 27AIGA/NY presentsIN-THE-HOUSE IV: Culture, Connectivity and Content6:30–8:30 p.m.Brands influence us in every aspect of our lives, from the technology we crave, to the content we discover, to the way we share our take on the world. AIGA/NY has invited 3 mega brands: 163 year-old The New York Times, 30 year-old Apple and 3 years old Instagram, to talk about how their in-house design teams work to make these connections seem effortless and essential to our daily lives.
March 27AIGA Seattle presentsSchmooze: In-House Edition6:00–8:00 p.m. Join AIGA Seattle for the In-house Edition of Schmooze! We can’t guarantee Kevin Spacey will be there, but we can promise that you’ll have the opportunity to rub elbows with amazing in-house designers, manager and creative directors.
March 13Webcast: 10 tips for in-house designers2:00 p.m. EasternAllan Peters, associate creative director for Target and the new ambassador for AIGA’s INitiative program, will share 10 tips for in-house designers. From seeking out a mentor to knowing that you’re good enough to get another job, he’ll offer words of wisdom and encouragement learned while working for one of the largest internal creative studios in the country. Watch a recording of the webcast here.
March 6, 2014AIGA Boston presentsIn-House Design Series: Roundtable on Information Sharing6:00–7:30 p.m., Suffolk Construction Company, BostonAIGA Boston presents an In-House Design Series focused on the opportunities and the challenges of being an In-House designer. This series has been developed for in-house designers or individuals interested in in-house design to network, share ideas, make a greater impact at their companies, and grow as designers. This upcoming event will focus on the topic of “Information Sharing” both within your team, and within your company—i.e. information access, project tracking, company rollouts, etc. Please bring any questions or ideas you may have for discussion!
February 26, 2014AIGA DC presentsDotGov Design6:00–7:30 p.m. at Canvas, Washington, DC Join AIGA DC and your government design peers to continue the conversation about how we can build community, improve standards across agencies, and help each other be better designers.
February 20, 2014AIGA Knoxville presentsStewart Scott-Curran6:00–10:00 p.m. at The Emporium Art & Culture Alliance, KnoxvilleJoin AIGA Knoxville as CNN Art Director Stewart Scott-Curran presents “What Indiana Jones and Eighties Thrash Metal Taught Me About How To Be A Good Designer.”February 18, 2014AIGA Colorado presentsBuzz: Designing for Startups8:30–10:00 a.m. at Hooked on Colfax, DenverJoin AIGA Colorado for another exciting installment of Buzz! This month's guest is Steve Entringer, Director of Creative Services for UrgentRx, a Denver startup founded by entrepreneur and inventor Jordan Eisenberg, who has already started and sold three companies in his relatively young career. Steve will share his experience of being involved with a startup as well as some of the considerations they face—everything from packaging, prototyping and focus groups to printing on unique materials and PPT pitches.February 13, 2014AIGA San Francisco presentsStudio Tours: Levi Strauss & Co.5:30–7:30 p.m. at Levi Strauss & Co., San FranciscoJoin AIGA San Francisco as we get a behind-the-scenes look at the inner workings of some very influential Bay Area design studios during our Studio Tours. See projects in progress, learn about different firms’ cultures and methodologies, and rub elbows with design luminaries and up-and-comings in the environment that inspires their best work.
January 11–February 7, 2014AIGA Philadelphia presentsINhouse EXhibitExhibition reception: February 7, 6:00–9:00 p.m. SPACE 1026, PhiladelphiaAIGA Philadelphia is putting together a special exhibition of the Philadelphia area’s finest in-house creative! The best annual reports, invitations, brochures, websites, packaging, collateral and communications created by in-house creative teams will be on display at SPACE.
January 28, 2014AIGA Baltimore presentsNational Parks Conservation Association Lecture6:30–8:30 p.m. at Groove Commerce, BaltimoreOver the past eight years, Scott Kirkwood and Annie Riker have transformed the graphic design department of the National Parks Conservation Association (NPCA) from an assortment of under-utilized staff to an award-winning team. Join AIGA Baltimore on January 28 for a presentation by Scott and Annie and learn how they’ve made design and branding a priority at the NPCA.
January 16, 2014AIGA Minnesota presentsINcredibles: Purpose-Driven Design at Quality Bike Products4:00–7:00 p.m. at Quality Bicycle Products, BloomingtonINcredibles—a series of AIGA Minnesota curated events focuses on in-house creative, topics and issues—presents the talented internal creative team and inspiring facility at Quality Bicycle Products (QBP). Jason Gaikowski, director of brand marketing, and art directors of the QBP brands will talk about their wide assortment of consumer products and how purpose drives the creative process.
December 5, 2013AIGA Minnesota presentsINcredibles: Working Effectively with a Developer4:00–5:30 p.m. at Larsen INcredibles—a series of AIGA Minnesota curated events focuses on in-house creative, topics and issues—presents Reid Durbin, Director of Interactive Development, and Ryan Bridge, Senior Developer of Larsen. They will present methods for effectively working with developers and the discussion will be tailored specifically toward attendees’ interests. Attendees are invited to submit questions at registration.
November 19, 2013AIGA Philadelphia presentsIn-house workshop with Emily Cohen: Project Initiation and Creative Briefs6:30–9:30 p.m. at the University of the Arts As a consultant to creative professionals, Emily Cohen is on a mission to help corporations, designers, marketers, strategists and clients improve how they collaborate to develop smartly-crafted project initiation documents and creative briefs that achieve results. Join Emily Cohen as she discusses the various do’s and don’ts involved in generating and utilizing these all-important tools.
The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry. Learn more at creativegroup.com.
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In this Q&A, Fred Cisneros offers an inside look at how he’s successfully run his studio in Santa Fe, New Mexico for the past 20 years—and what he’ll do adapt to the future.
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interview, business plans, human resources, collaboration, new business development, studio management, business
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