In-house INitiative Steering Committee
More than half of AIGA’s members are in-house creatives employed full-time by corporations and organizations. In 2016 AIGA is reactivating an in-house steering committee to help address the unique opportunities and challenges faced by this community. Led by in-house ambassador Darralyn Rieth, this INitiative committee will offer a first-hand understanding of the needs of in-house designers and play a key role in helping to shape content and strategy at both the national and chapter levels.
Darralyn Rieth, former global director, design, Kimberly-Clark
Darralyn is a highly creative and resourceful design leader with a successful 20-year track record in large corporate settings and design consulting firms. She is a former AIGA National Board member and frequent speaker at industry events. Having worked on iconic brands like Campbell's Soup and Kleenex, Darralyn is known for developing strategic design and brand communications that excite and engage consumers, creating compelling consumer experiences, and building design operation competencies to advance the role of design and deliver business growth. She is also dedicated to mentoring and supporting women's leadership advancement by employing best practices around diversity, inclusion, and engagement.
J. Dontrese Brown, director, brand creative, CapitalOne
Dontrese is a motivational creative design professional who has recently relocated to Richmond from southern Connecticut. He holds BFA, MA, and MFA degrees in Graphic Design from Georgetown College, Kentucky, Morehead State University, and Savannah College of Art & Design. He has led various teams from a creative and developmental perspective, building strong relationships and pushing processes and design to the maximum. His thirst for brand design, creative strategy, and teamwork is the driving force that inspires all those around him. He was formerly North America creative director at Victorinox Swiss Army and on the board of directors for AIGA Connecticut.
Alex Center, design director, The Coca-Cola Company
Alex is a Brooklyn-based designer leading the strategy and design vision for brands at Coca-Cola including vitaminwater, smartwater, and Powerade. He has created packaging for hands across the globe, breakthrough marketing campaigns, and innovative new products. In 2014, Alex was named a Person To Watch by GDUSA Magazine. He speaks and writes about his story and the expanding landscape of in-house design through AIGA, The Dieline, HOW, and Design Matters. In his personal time, he enjoys rooting for New York sports teams that wear orange/blue, editing Instagrams for far too long, and searching for the freshest prosciutto in New York City.
Vanessa Dewey, art director, Mattel, Inc.
A native Vermonter, Francophile, and a devoted single-origin coffee drinker, Vanessa is an award-winning designer based in Downtown Los Angeles. She is an art director for toymaker Mattel's Toy Box division. While at Mattel, Vanessa has worked across numerous IP properties and well as properties for licensors such as 343 Studios, Mojang, and Disney. Passionate about building inspirations connections, she's the VP of the Women of Mattel organization, and is the co-founder of several Mattel internal creative groups. Currently, she is on the Board of Directors for AIGA Los Angeles, where she champions the chapter's Women Lead Initiative as well as the In-House INitiative.
Sharlene King, senior UX designer, Morningstar
At investment research firm Morningstar, Sharlene has worked on the flagship retail site, focusing on redesign, and is currently working on the managed investment site. Before Morningstar, she worked the agency circuit in Chicago trying everything from freelancer to senior art director, from small boutiques to large e-commerce firms. She is currently serving on the board of directors for AIGA Chicago. In her free time, she volunteers regularly with the Adler Planetarium and Chicago Public Schools and focuses on educating teens in design and technology.
Elizabeth Olson, former vice president of design, P&G
Elizabeth is a design midwife, director and strategist. In her 35-year career at P&G, she led the creative development of brand expression and innovation for billion-dollar brands, across a wide range of consumer product categories, around the world. Known as a champion of curiosity, creativity, clarity, collaboration, Elizabeth is a proven organization-builder, and has been involved in every aspect of developing Design as a creative advantage in business. Throughout her career, she has explained and demonstrated the power of Design to other disciplines, developed internal design capability, and nurtured strong relationships with external agencies to deliver brilliant work.
Larry S. Sorrel, global graphic design director, Newell Rubbermaid
At Newell Rubbermaid, Larry is responsible for ensuring best in class strategic creative solutions for all brands across the global portfolio for multiple consumer touch-points. He studied marketing at Louisiana State University and retail-marketing design at The Art Institute of Houston. Larry has broad exposure to multiple facets within the retail industry. After 11 years in multiple positions at Macy's Corporate/Federated Department Stores, he worked on the agency side within the luxury sector—on brands including Hermes, Gucci, Bottega Veneta, and Armani. His last agency position focused on integrated/digital campaigns for large retailers like The Home Depot.
Andrew Vollo, director, client engagement, SGK
From soup to sutures, Andrew has spent more than 25 years on the business side of design management, unifying design operations and translating consumer insights across a wide variety of categories and industries to achieve successful business outcomes for global and regional clients in the CPG, retail and pharma industries. He is especially talented in unifying agency creative teams with client stakeholder groups representing multiple disciplinary functions. He is hard-wired to advocate for the consumer and provide an objective point of view. Andrew resides in the Lehigh Valley in Pennsylvania with his partner Mark.
Diane Domeyer, executive director, The Creative Group
As executive director of TCG, a specialized staffing service placing interactive, design, marketing, advertising and public relations professionals, Diane manages operations for the firm's locations in major markets throughout the United States and Canada. She is a noted career expert and frequent presented on hiring and management topics. She has been interviewed by numerous publications, including the Associated Press, The Wall Street Journal, and more. She has also been named by the San Francisco Business Times as one of the Bay Area's Most Influential women for six consecutive years and "Forever Influential" in 2013. Diane holds a Bachelor of Arts from the University of St. Thomas.
More than half of all professional designers in the United States are employed full-time by corporations and organizations. To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form INitiative, a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative delivers inspiration, advice and insights via online channels and in-person events.
The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project, contract-to-hire and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with changes in the industry, including INitiative’s Career Cues. Learn more at creativegroup.com.