• Introducing the in-house committee

    More than half of AIGA’s members are in-house creatives employed full-time by corporations and organizations, and AIGA is activating an in-house advisory committee to help address the unique opportunities and challenges faced by this community. Led by in-house ambassador Allan Peters of Target, the six-person “INitiative” committee offers a first-hand understanding of the needs of in-house designers and will play a key role in helping to shape content at both the national and chapter levels. They will serve year-long terms.

    If you are part of an in-house creative team and are interested in getting involved, or if you would like to submit a proposal for programming, contact Kathleen Budny, AIGA program director.


    Will Gay, creative director, Disney Yellow Shoes Creative Group
    Will Gay is a creative director at Disney’s Yellow Shoes, the full-service, in-house advertising agency for the Walt Disney Company. Gay leads a team made up of artists, writers and designers that create award-winning work for all of the global Disney Destination brands, including Disney Parks, Adventures by Disney, Disney Vacation Club, Disney Cruise Line and Aulani, a Disney Resort and Spa. Gay’s work has included designing and reimagining the look and feel of the Disney Cruise Line brand, developing the Aulani identity and creating integrated, multi-platform campaigns for both the “Flower and Garden” and “Food and Wine” festivals at Epcot, as well as Star Wars Weekends at Disney’s Hollywood Studios. Most recently, Gay’s team launched the trans-media storytelling campaign for New Fantasyland at Walt Disney World. Gay has a B.F.A. in graphic design and has been using his skills as an art director-turned-creative director in the agency world for 15 years. He also completed AIGA’s “Business Perspectives for Creative Leaders” at Harvard Business School.


    Hizam Haron, senior manager, visual identity, McKesson
    Hizam Haron believes the tension between art and commerce is the inspiration of great work. He is responsible for the McKesson brand visual working within the corporate brand and strategic marketing team. Haron oversees the implementation and design execution of the brand and identifies future growth leading to the expansion of assets, guidelines and standards. Prior to joining McKesson, he worked for Pentagram, Morla Design and Banana Republic. In 2003, Haron founded Hizam Design, where he has worked with clients including United Airlines, Microsoft, Nordstrom, Williams-Sonoma and the Prime Minister’s Office of Singapore. Haron frequently serves as a portfolio reviewer for the San Francisco chapter of AIGA. Originally from Singapore, he is Malay and a Muslim. He lives with his Jewish husband in the Noe Valley neighborhood of San Francisco.


    Chris Heimbuch, director of creative operations: brand, Square
    Chris Heimbuch is responsible for the creative operations of Square's Brand group. Under his direction, Brand is building a world-class organization in which employees, creativity and innovation can thrive. Heimbuch partners with the design community to surface and share the work of great thinkers and makers from our industry and design-focused nonprofits striving to make the world a better place. Aligning these endeavors is his passion. Working with professionals equally committed to leveraging good design that inspires meaningful connections are the types of collaborations he seeks out. Heimbuch earned a B.F.A. in design from the University of Denver. Prior to his work in operations, he practiced as an art director in New York City and San Francisco. 


    Scott Kirkwood, editor in chief at National Parks magazine and senior director of publications at National Parks Conservation Association
    In 1994 Scott Kirkwood moved to Washington, D.C. in search of a writing career and soon landed a job as assistant editor with the Humane Society of the United States. Kirkwood has since spent most of the last 20 years writing and editing for nonprofit organizations including the Child Welfare League of America and the National Parks Conservation Association. He is now the senior director of publications for the National Parks Conservation Association where he provides creative direction for videos, infographics and marketing materials. He also serves as the editor for the quarterly National Parks magazine. Kirkwood is communications chair for the board of AIGA DC and a regular contributor to HOW’s InHouse Designer Blog.


    Johanna Langford, vice president marketing creative, J.Crew
    Although native New Yorker Johanna Langford went to college in snowy Minnesota, she really learned everything she knows at R/GA New York. She was lucky to work with a talented team and enthusiastic clients as they broke ground and defined new practices for accounts like Nike and Target. In 2006, Langford moved in-house to kate spade. During her four years there, she created a content site for all things kate spade, debuted the brand on (what were then) emerging social channels and brought these digital goodies back into the brick-and-mortar store design, all while retaining the signature thoughtful and quirky touch for which the brand is well-loved. Langford has worked at J.Crew for the past six years, and she currently serves as vice president of marketing creative. She delights in uniting ideas across channels and working with her outstanding team of graphic designers, art directors, editors, creative technologists and the best web nerds around.

    Allan Peters headshot 100w

    Allan Peters, associate creative director, Target and “INitiative” ambassador
    Allan Peters is a designer from Minneapolis, Minnesota. After graduating from the College of Visual Arts, he worked for three small graphic design shops where he honed his design style. Next, he shifted his career and took a job at BBDO, the most-awarded ad agency in the world, where he learned the art of advertising. Allan is currently associate creative director at Target’s in-house studio. While at Target, he rebranded the company’s core brand imagery and designed the iconic Threshold logo, which was the cornerstone of the largest rebrand in Target’s history. His work has been recognized by every major design publication, and Graphic Design USA named him a person to watch in 2013. Allan authors the most influential design blog in the Midwest; it reaches more than 100,000 page views per month.

    About INitiative

    More than half of all professional designers in the United States are employed full-time by corporations and organizations. To address the unique opportunities and challenges faced by this in-house community, AIGA has partnered with The Creative Group (TCG) to form INitiative, a program to help in-house designers make a greater impact at their companies, evolve professionally and connect with a broader network of peers. INitiative delivers inspiration, advice and insights via online channels and in-person events.

    Presenting sponsor

    TCG Logo 150 x 50

    The Creative Group (TCG) specializes in placing highly skilled interactive, design, marketing, advertising and public relations professionals with a variety of firms on a project and full-time basis. TCG offers ongoing information and resources to help creative professionals and companies keep up with ongoing changes in the industry, including INitiative’s Career Cues. Learn more at creativegroup.com.

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