These are extremely challenging times for nearly everyone: the
level of job layoffs in both industry and service sectors is epic;
major companies are either considering or declaring bankruptcy;
supply networks are devastated; and credit is elusive at best.
While many smaller design firms remain busy, virtually all
designers are anxious about the economy. The designers most
affected by the recession right now are those in corporate design
departments, consumer goods and advertising agencies, but the
effects of this recession impact us all.
Signs indicate that the next two years will be difficult for
designers. Despite these challenges, this is the time when a
professional association can be most beneficial to its members, and
AIGA is determined to help the profession survive the recession and
spring back, early and strong. There are two ways in which AIGA
plans to do this: by helping designers to strengthen themselves
during a slow period, and by continuing to increase clients'
understanding of the need for designers and design thinking to
build competitive positioning as the economy ebbs and flows.
In addition to increasing and refining marketing efforts, AIGA
recommends that designers facing underemployment should use this
time to strengthen themselves in three areas:
AIGA's Center for Practice
Management (CPM) is an online resource to provide the tools for
success to all designers. Chair Shel Perkins' wrote the recent
Advice for Bad Times” outlining six strategies for firms in the
current downturn. On December 15, Shel will host a webinar on this
subject, at no cost to AIGA members. And while all the articles on
cpm.aiga.org are useful for all
designers, only members can access the articles
from Creative Business, edited by Cameron Foote. Future
CPM webinars will offer advice on a variety of subjects, so be sure
to sign up for updates at cpm.aiga.org/webinars.
AIGA's partnership with lynda.com provides discounted
yearlong access for AIGA members to the entire training library on
software, including Adobe Creative Suite 4 (CS4). The educational
tools at lynda.com are widely recognized as the most effective and
comprehensive online training available, and AIGA is the only
partner receiving this discounted access.
AIGA members can also upgrade their software with a special member discount on all Adobe
AIGA will offer the capstone program “Business Perspectives for
Creative Leaders” at Yale School of Management again this
summer and is exploring a number of additional leadership training
experiences for designers.
Stay involved with AIGA for the community and the network it
provides. If you are thinking about giving up your membership,
consider the fact that the short-term desire to save money will not
yield you the long-term benefits of being a member. Make the most
of your membership during this time by attending AIGA events. Get involved in
local or national initiatives that will advance our shared
objectives as well as your own professional development, so that it
strengthens your abilities while connecting you with new friends.
Remember, it is the “soft” relationships—gained through networking
with those outside your inner circle—that have proven to be most
effective in career development.
Don't sacrifice your personal health and well-being just to save
a few dollars. Members are also eligible for a choice of two health
insurance programs that are available in most states.
Conditions will improve, and by participating and
remaining optimistic about our collective future, we will be ready
for action when the market gets healthy again. We know it will be
tough, but we are ready and eager to serve you.
AIGA is moving decisively so that the strength of the
organization is not threatened by the downturn. We have eliminated
four staff positions at the national level in order to focus on
direct membership service, professional development and
communicating the value of design. What has made AIGA a model for
other associations is the strength and number of our member
volunteers, and we will once again rely on them to take on these
challenging tasks on behalf of the full profession.
The cost of joining AIGA will
not increase in 2009 and associate level membership has been
extended for young designers—from two years following graduation to
up to four years of practice—to ensure that membership remains as
accessible as possible during the early years of your career.
On the upside, we are seeing an increased understanding of the
value of design in leading businesses and the public sector. This
is often tied to innovation or positioning strategy, so it will
require that we all become effective in defining and advancing the
role of design thinking and communication design; if we do not,
interest may gravitate toward product design and innovative
business consultants. To capitalize on this momentum, AIGA is
actively participating as a leader in the U.S. Summit on Design Policy and the
Competitiveness Council, and
will continue to demonstrate the value of designers and design
thinking to government and business leaders.
We believe our voice is finally being heard—that creativity can
defeat habit and that the economic recovery will depend upon it.
Tell us if there are additional ways in which you think AIGA, as a
community, can help. Our power is in our ability to influence the
future potential of the design economy, and there is no time like
AIGA’s chapters allow our members to form powerful social and
professional bonds through conferences, competitions, lectures and
Section: About AIGA -
When buildings are left vacant, they can be detrimental to the communities around them. Grafik Intervention is a project that combines digital projections with historical research, community outreach and live events to bring about creative solutions to urban decay.
Section: Why Design -
Design for Good, design educators, students
Every great success story starts at the first chapter, and we are honored to start two books at once. AIGA Baltimore has been awarded two AIGA Innovate grants to work on two special projects that are poised to have a lasting impact on the design community in Baltimore and at large.
Member since 1999
David Jon Finch
Sabrina F. Recabarren
Jocelyn F. Powning
AIGABlueRidge (AIGA Blue Ridge)
Very cool! 13 Animals | 13 Circles https://t.co/TIAuEYP5F8 #aigablueridge #aigadesign #aiga #circles #creatives
aigamn (AIGA Minnesota)
RT @designcamp: read up on @aigamn #designcamp #keynotes @antonandirene - article by @AIGAdesign #AIGAdesign https://t.co/UBmZcOiR1o https:…
BMORE Inspired at Station North Arts District
July 26, 2016
Two AIGA Innovate Awards Granted to AIGA Baltimore
July 22, 2016
Presenting the AIGA Arizona Board of Director Nominees for 2016-2017
July 13, 2016
St. Vincent/Tortoise concert posters