AIGA is a century-old institution, yet it has remained vital
and relevant throughout its history by adapting to the evolution of design as a
profession. As we look toward our second century, which we will launch in 2014
with a year of centennial activities and celebrations, we are also transforming
AIGA to serve a profession that has never been more visible, influential or
Clearly, social media and the internet have had an
impact on the role of a professional association, as community links are
established in social networks and information is so readily available online. Despite these changes in society, AIGA’s members believe there is a very important role for the organization to
play in the years ahead: in promoting ethical
standards and professional practices, in advocating the interests of designers,
in communicating the value of design, in encouraging thoughtful conversations that
stimulate curiosity and discovery, and in offering programs that help designers to
meet the challenges of ever-more complex engagements.
Following open conversations with designers, members,
chapter leaders and influential voices in the profession over several years, AIGA’s
national board of directors has refined its statement of the vision and mission
for AIGA. While not dramatically different from the mission statement that has
guided AIGA over the past decade, it recalibrates our focus as we invite our
members to redesign their association during the centennial year.
For the past ten years, our mission statement has been:
“AIGA advances designing as a professional craft, strategic tool and vital
cultural force.” On March 12, 2013, AIGA published
a reconsideration of what the organization can and should be doing, framed in a
vision statement, a mission statement and a bulleted list that reiterates what we do.
Perhaps the greatest change is in its effort to be as inclusive as possible in
creating a global design movement.
The new vision, mission and positioning statements are
available at AIGA.org/about and repeated here. As always, your thoughtful
comments are welcome.
AIGA brings design to the world, and the world to designers. As the profession’s largest community, we advance design as a respected craft, strategic advantage and vital cultural force. From content that defines the global practice to events that connect and catalyze, we work to enhance the value and deepen the impact of design on business, society and our collective future.
AIGA advances design as a professional craft, strategic advantage and vital cultural force. As the largest community of design advocates, we bring together practitioners, enthusiasts and patrons to amplify the voice of design and create the vision for a collective future. We define global standards and ethical practices, guide design education, inspire designers and the public, enhance professional development, and make powerful tools and resources accessible to all.
AIGA is a global community of design advocates and practitioners.
AIGA advances design as a professional craft, strategic advantage and vital cultural force by connecting practitioners, enthusiasts and patrons through regional, national and global events and by creating and curating content that:
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
AIGA Insights is a collection of articles and webcasts that together reveal the thought processes behind key organizational decisions. We welcome discussion from members and the broader design community.
Section: About AIGA -
AIGA Insight, AIGA news, governance
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