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The creative impulse is by its nature diverse—differentiation
and originality are prized over imitation. Yet possibly more
important than creative diversity is the need to understand
cultural diversity, since communication is at the core of
what we do, and the ways that audiences receive messages are
influenced by social and cultural norms.
Design must make use of broad visual and conceptual vocabularies
in order to be accepted and understood by a range of audiences—not
only those that make up the unique social and ethnic quilt of the
United States, but also the many cultures of the global economy. In
today's connected world, communication design must be able to move
seamlessly across national boundaries and the differences among
Data visualization of global population density, G-Econ project (Flickr
image under Creative Commons
The economic turmoil of the past two years has forced both
thoughtful observers and business strategists to recognize that the
future will be different. Our new normal will be a global economy
in which there is no single dominant market or production source;
other cultures will resist universal design features that
compromise local values; responsible design will be expected; and
American designers will be competing with designers from many
cultures, some of whom will have a more highly developed sense of
empathy for those audiences that U.S. designers would like to
In this new era, AIGA is deeply concerned with strengthening the
perceived and actual relevance of design. Designers play a critical
role in developing competitive advantages and creating value in the
emerging economy. Yet to do so, design—and particularly
communication design—must be seen as relevant to the needs of this
more diverse marketplace.
At its best, communication design involves form and content,
crafted in a meaningful context that leaves an impact over time.
However, the highest aspirations of design as a profession will
only be achieved when diversity and excellence are joined. The
profession as a whole must demonstrate the understanding and
perspectives that can only come from the interplay among many
different backgrounds, cultures and experiences. This is where
inclusivity will change every designer, both in the process of
collaboration and in forming adaptive, responsive approaches to
On May 20, AIGA will open a participatory exhibition called
You Are Here.” The exhibition shines a light on the careers of
25 designers from a
variety of backgrounds, whose own lives and experiences demonstrate
this ideal joining of diversity and excellence. Each is a role
model for a young person who might ask, “Why would I pursue a
profession where so few people look like me?”
At the same time, the exhibition reinforces that
inclusiveness—the bringing together of people of many talents and
experiences—is a reflection of what each of us brings to the
Only when the profession and its work are inclusive of the
differences among cultures, as well as what we share across them,
can design assure its future relevance, leadership and impact.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
New York, NY—September 29, 2014. As the definition of
“design” continues to broaden, so too will the scope of AIGA’s biennial
design and business conference. Next month, leading
thinkers-practitioners-writers-educators will converge in New York City
at “Gain” to consider many facets of the design of business for the
New York—September 23, 2014. Next week, AIGA, the professional
association for design, opens “Dan Friedman: Radical Modernist”—a
vibrant and inspiring retrospective of a designer who pioneered New Wave
design while carving his own path from academia to corporate design,
experimental European commissions and AIDS activism in the East Village
art scene. This exhibition is organized and designed by AIGA Medalist
Chris Pullman and Laura Varrachi of LVCK Environmental Graphics with
support from Dan Friedman's brother Ken Friedman.
New York, NY—September 25, 2014. AIGA and Wacom announce the launch of “Rise & Shine,”
a new video series that goes behind the scenes of the diverse practices
of six up-and-coming communication designers. Viewers are invited to
travel across the United States with AIGA, the professional association
for design, and Wacom, the leading producer of intuitive design tools,
to visit a range of talented, emerging designers working today and find
out what fuels their creativity. The series offers a closer look at
everything from creative processes and big career breaks to the
techniques and technology they use to realize their visions.
NEW YORK—September 18, 2014. AIGA, Design Observer and Designers & Books today published results of the 2013 “50 Books/50 Covers” competition. A panel of jurors including Michael Bierut, partner at the New York design firm Pentagram; Jessica Helfand, founding editor of Design Observer; and Peter Mendelsund, associate art director of Alfred A. Knopf Books chose 50 outstanding books and 50 exceptional covers.
This task force is charged with reviewing the role AIGA might play in recognizing, communicating and advocating remarkable design that has emerged from the graphic design tradition—experienced in many media and forms today.
Section: About AIGA -
AIGA AZ was proud to sponsor the 2015 Digital Summit, on February 4th-5th, in downtown Scottsdale. The event was heavily attended, topped Twitter’s Scottsdale posts for the day, and included an impressive array of local and national speakers sharing insights on everything digital.
AIGA St. Louis
Member since 2012
Gorgeous Gilded Lettering by a Graphic Designer Turned Baker
February 23, 2015
AIGA San Francisco
Lucy E. Brown
AIGA New York
Stephanie W. Nyairo
AIGA Orange County
Erika K. Weldon
AIGA New Mexico
AIGA San Francisco
Maria J. Velez
AIGA Los Angeles
Melissa J. Johnson
ICYMI, congrats to @corbinhillfarm, winner of #AIGAdesign + @DesignIgnites's 2014 Sylvia Harris Citizen Design Award: http://t.co/yN57kHm6TU
37 minutes ago
@gdand_ Our pleasure. Good luck w/ your work, and the book. And happy Friday!
An hour ago
Designers! Got a minute? Share your thoughts, and be in a book by our friends @gdand_! http://t.co/ABDUtGIqzZ http://t.co/xatbeYqf4o
An INside look at the Baltimore Magazine
March 05, 2015
Creative Manager- The Arizona Sports Foundation (Fiesta Bowl)
February 19, 2015
What’s Up With Your Workspace?
February 18, 2015