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On behalf of all our members, AIGA
reached out with support, sympathy and an offer to help our Japanese
colleagues in the aftermath of last week’s disastrous tsunami. Through
Leimei Julia Chiu, executive director of the Japan Industrial Design Promotion Organization (JIDPO) and president elect of Icograda—as well as Mitsuo Katsui, president of the Japan Graphic Designers Association
(JAGDA), our Japanese equivalent—we communicated our concern for the
well-being of all Japanese citizens and specifically our fellow
These organizations are currently very much focused on supporting
their members and local communities, as well as finding ways to solicit
information on products and services from their own designers and
manufacturers that could be applied to improving life in transitional
shelters, which may eventually become a worldwide resource.
In the meantime, Chiu has suggested that AIGA and its members might
be able to help by sharing advice from similar experiences. As such,
AIGA is sharing our experience following Hurricane Katrina with our “Leave No Designer Behind”
initiative and have offered any help we can. Clearly, at the moment
they are simply trying to determine the scope of the disaster and how
design can help solve human, cultural, economic and environmental
In the months leading up to the 2011 International Design Alliance (IDA) Congress
in Taipei this October, Chiu is seeking case studies from a range of
design disciplines—industrial and product design; communication and
information design; environmental/landscape, interior design and
architecture—on how design solutions can be applied to natural
calamities and how communities can rebuild their lives afterward. Japan
alone can provide useful examples from past experiences with natural
disasters (Kobe, Niigata) as well as the ways in which improvised
solutions are being developed to deal with both the current impact of
the Sendai earthquake and tsunami and the long-term reconstruction.
Although we know designers want to help, it may take some time and investigation to realize where our help is most needed. As
we become aware of specific requests for American designers to help
out, we will provide an alert here on aiga.org and post it to all of our
communication channels. Until that time, we stand in solidarity with
the Japanese community—and everyone affected by the disaster in
Japan—and we encourage designers to volunteer or contribute directly
with humanitarian organizations such as the Red Cross. (Google Crisis Response provides additional resources.)
If you know of a design case study addressing similar disaster relief
efforts that you think would be helpful, please share your links and
stories here—they will be collected and shared with our colleagues in
Japan and around the world.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
In 2014 AIGA turns 100. AIGA is celebrating this moment by looking forward toward inspiration, relevance, leadership and opportunity for every designer in the decades ahead.
It is with great sorrow that we announce that William Drenttel, AIGA president 1994–1996, died on December 21, 2013, after a year-and-a-half struggle with brain cancer. He was 60 years old.
What happens when a company hires 100 designers—simultaneously? In late 2013 IBM did just that when they debuted IBM Design, a dedicated in-house studio. Their design studio director shares a behind-the-scenes look at how the newly formed team has navigated for possibilities rather than outcomes.
Section: Inspiration -
in-house design, corporate design, in-house issues, INitiative, strategy, innovation
Many of the best brands that have emerged from our work with designers focus on names that combine strong linguistic clues with the right amount of cleverness and personality. So how can you guide your team to develop a name with true design and branding potential? And what about the URL?
Section: Tools and Resources
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