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On behalf of all our members, AIGA
reached out with support, sympathy and an offer to help our Japanese
colleagues in the aftermath of last week’s disastrous tsunami. Through
Leimei Julia Chiu, executive director of the Japan Industrial Design Promotion Organization (JIDPO) and president elect of Icograda—as well as Mitsuo Katsui, president of the Japan Graphic Designers Association
(JAGDA), our Japanese equivalent—we communicated our concern for the
well-being of all Japanese citizens and specifically our fellow
These organizations are currently very much focused on supporting
their members and local communities, as well as finding ways to solicit
information on products and services from their own designers and
manufacturers that could be applied to improving life in transitional
shelters, which may eventually become a worldwide resource.
In the meantime, Chiu has suggested that AIGA and its members might
be able to help by sharing advice from similar experiences. As such,
AIGA is sharing our experience following Hurricane Katrina with our “Leave No Designer Behind”
initiative and have offered any help we can. Clearly, at the moment
they are simply trying to determine the scope of the disaster and how
design can help solve human, cultural, economic and environmental
In the months leading up to the 2011 International Design Alliance (IDA) Congress
in Taipei this October, Chiu is seeking case studies from a range of
design disciplines—industrial and product design; communication and
information design; environmental/landscape, interior design and
architecture—on how design solutions can be applied to natural
calamities and how communities can rebuild their lives afterward. Japan
alone can provide useful examples from past experiences with natural
disasters (Kobe, Niigata) as well as the ways in which improvised
solutions are being developed to deal with both the current impact of
the Sendai earthquake and tsunami and the long-term reconstruction.
Although we know designers want to help, it may take some time and investigation to realize where our help is most needed. As
we become aware of specific requests for American designers to help
out, we will provide an alert here on aiga.org and post it to all of our
communication channels. Until that time, we stand in solidarity with
the Japanese community—and everyone affected by the disaster in
Japan—and we encourage designers to volunteer or contribute directly
with humanitarian organizations such as the Red Cross. (Google Crisis Response provides additional resources.)
If you know of a design case study addressing similar disaster relief
efforts that you think would be helpful, please share your links and
stories here—they will be collected and shared with our colleagues in
Japan and around the world.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
Today, designers are designing to
enhance understanding when form and content are conditioned by context and
impact over time. “Defining the Studio of 2015” seeks the perspectives of visionary design thought leaders
who have organized their studios—physically, technologically and
culturally—with an eye toward the future.
Join Doug Powell and Amy Chapman as they discuss AIGA’s Design for Good efforts from the past year. Learn how to share your socially impactful work on AIGA.org, where to
find opportunities to design for good and what is
coming up in 2013.
is AIGA’s initiative to encourage members and chapters to become involved with
local schools and school districts to improve understanding of design practices
among young people, and to encourage the use of these practices as problem-solving
The Living Principles for Design was created as a framework to guide the development and evaluation of sustainable design solutions. Drawing from—and distilling—decades of collective wisdom, theory and results, The Living Principles weaves environmental, social, economic and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators and the public.
Sean Adams, partner of AdamsMorioka and former AIGA
president, presents a visual history of
AIGA and hosts a live chat about the organization’s past, present and future.
It’s rare for American audiences to have access to the wealth of graphic design that is currently being created in Iran. Recently, a team of designers, writers and scholars have convened to curate a collection of contemporary Iranian design and exhibit it in the United States.
Section: Inspiration -
graphic design, Exhibition, posters, cross-cultural design, culture, international
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