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Just like English, Spanish, Italian, Chinese, Arabic or Sanskrit, graphic design is a language. It’s a way to organize forms in order to communicate a message. And, as such, graphic design is (or should be)—more often than not—the medium or vehicle, and not the end in itself.
Recently a friend confessed to me that he was kinda tired of graphic design. It had gotten old for him. I get what he means. He was tired of graphic design about graphic design. It seems to me that graphic design as an industry has a tendency to be self-referencing
more than most industries. If we think of design as a language and compare it to the English language, it would be like only using English to talk about the English language (or to put it another way, perpetual grammar class). While grammar class is necessary
to learn a language, too much of it can get boring—fast.
This may seem obvious, but think of all the other things we can use English to communicate about. We can use it to communicate about… That’s right, anything. So it is with design. You can use it as a language to communicate whatever you want. Yes, the
better you know the language, the more skilled you will be at using it to communicate. You have to think about it directly before you can let it be a passive vehicle for another message.
If you’re bored with graphic design, find a message about which you are passionate. Use graphic design to communicate that message. I believe you’ll find your sense of excitement and purpose renewed.
i moved to brooklyn, ny in 2006 in pursuit of a design career. i’ve conceptualized and designed many brand identities, corporate documents, promotional items and more, with a heavy emphasis on type.
my goal now is to explore design, specifically graphic design, as a social phenomenon and the impact it has on our communities, for better or worse. i hope you’ll join me in the conversation.
College is only the beginning. Use your college years to learn broadly
and build a portfolio that opens minds and doors. Ask your professors to
your work; go beyond what’s required...
Section: Inspiration -
mentoring, advice, students
A graphic designer with amazing InDesign skills, great production skills, ability to manage multiple projects...
I have been documenting typographic tattoos for more than ten years. So much can be expressed typographically—intimate messages etched in flesh. This
slideshow offers a sneak peek at some of my new images.
South Korean designer Haein Song on the craft of bookbinding
Posted by Maisie Skidmore
4 days ago from
It's Nice That
Measure Me Stick
Studio 1 a.m.
AIGA Design Legends Gala Program
Designer (Mid-level) – Von Design Company
June 24, 2015
Meet the 2015-2016 AIGA Baltimore Board!
June 04, 2015