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Just like English, Spanish, Italian, Chinese, Arabic or Sanskrit, graphic design is a language. It’s a way to organize forms in order to communicate a message. And, as such, graphic design is (or should be)—more often than not—the medium or vehicle, and not the end in itself.
Recently a friend confessed to me that he was kinda tired of graphic design. It had gotten old for him. I get what he means. He was tired of graphic design about graphic design. It seems to me that graphic design as an industry has a tendency to be self-referencing
more than most industries. If we think of design as a language and compare it to the English language, it would be like only using English to talk about the English language (or to put it another way, perpetual grammar class). While grammar class is necessary
to learn a language, too much of it can get boring—fast.
This may seem obvious, but think of all the other things we can use English to communicate about. We can use it to communicate about… That’s right, anything. So it is with design. You can use it as a language to communicate whatever you want. Yes, the
better you know the language, the more skilled you will be at using it to communicate. You have to think about it directly before you can let it be a passive vehicle for another message.
If you’re bored with graphic design, find a message about which you are passionate. Use graphic design to communicate that message. I believe you’ll find your sense of excitement and purpose renewed.
i moved to brooklyn, ny in 2006 in pursuit of a design career. i’ve conceptualized and designed many brand identities, corporate documents, promotional items and more, with a heavy emphasis on type.
my goal now is to explore design, specifically graphic design, as a social phenomenon and the impact it has on our communities, for better or worse. i hope you’ll join me in the conversation.
In case you didn’t notice, we’re already halfway through 2014. It’s time to turn and face the future—and design the one we want.
David Brin, the noted science fiction writer (and one of my favorites) wrote an article for Bloomberg six months ago describing how a new century doesn’t get started until about year 14. Brin and I must be on the same wavelength. A year ago, I asked AIGA’s executive director Ric Grefé...
Section: Inspiration -
Conference , graphic design, professional development
Like the rest of us, ADG Creative’s Jon Barnes is very attached to his smartphone. But he knows we've got to draw the line somewhere.
This is a review of the film Design is One as well as links to find out more about the film.
Section: Tools and Resources
McKean Studio Mini Cities: Catch a little wanderlust with these bite-sized models of Palm Springs and NYC
Posted by Gabriella Garcia
3 days ago from
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What happens when "All the President's Men" becomes "All the President's Women?" http://t.co/p8om7s71mS @artsy http://t.co/jZQrc7JgQY
An hour ago
Cascades 2008 Report on Sustainable Development
Flux 2014 Complete Winners List
January 22, 2015
Flux 2014 Winners Announced
January 14, 2015
Paris & 3 Glasses