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Two big issues always hover around the concept of “design.”
The first is, What is design? The second is, What is good
design? Gain asked Richard Buchanan of Carnegie Mellon
University to reflect on both issues as they relate to design in
and for electronic, interactive media.
“Good design” is an important issue in current discussions of
websites and digital products in general. The explosive development
of the digital medium has flooded the market with a wide array of
information products of varying quality. Many of these products are
highly effective, but a significant number fail to meet the
expectations of consumers or satisfy the needs of business. As
competition increases, we wonder if there are criteria to guide the
development of new products for the digital environment. Is there a
practical framework we can use as a touchstone in judging the
quality of new products?
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Many in-house designers are not proud to say where they work—but why? Could it be this negative mindset is mostly of our own creation? Discover how to defeat the “in-house embarrassment factor” by learning to recognize three delusions about the relevance of in-house designers to the profession today.
Section: Tools and Resources -
in-house design, in-house issues, motivation, INitiative, advice
“The thought of going in-house initially scared me,” says the associate creative director of Target. “I was worried that I’d have less variety and fewer opportunities to flex my creativity. I couldn’t have been more wrong.” Peters talks about what it’s like to work for one of the most respected in-house design groups around.
Section: Inspiration -
advertising, illustration, branding, communication design, identity design, print design, corporate design, in-house issues, interview, INitiative, identity system, logos
Senior Designer/Art DirectorAddison
New York, New YorkAugust 21 2014
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