AIGA’s Google Art Project, “Get Out the Vote 2016”
After the success of AIGA’s first Google Art Project, “African American Culture and History: An AIGA Design Journey,” we’re happy to share our second online exhibition around the theme of American democracy. See posters, as well as videos, by AIGA leaders, Medalists, and influencers across the nation, providing a snapshot of communication design’s ability to affect civic engagement and participation in local and national elections.
The posters are a part of AIGA’s Get Out the Vote, a campaign that calls upon AIGA’s community to mobilize voters through nonpartisan art. As part of AIGA’s overarching Design for Democracy initiative, the goal is to not only drive voter registration and showing at the polls, but ultimately make interactions between the U.S. government and its citizens more transparent, efficient, and trustworthy through good design.
But it doesn’t stop at posters. Watch how Agustín Garza brings his design to life with actor and activist Edward James Olmos and photographer Dennys Ilic in a public service announcement targeting Spanish-speaking households, Milton Glaser sits down with Bloomberg Businessweek and describes how words and shapes can signal urgency and encourage voter turnout, and Marcia Lausen explains how designers can help build trust in government and improve the voting experience.
This online exhibition complements live shows nationwide, organized in conjunction with the Republican National Convention and Democratic National Convention (Cleveland and Philadelphia, July 2016), at the AIGA Design Conference (Las Vegas, October 2016), and at AIGA chapters in other cities. Learn more about Get Out the Vote, and download your favorite poster for free at AIGA.org/vote. Be sure to distribute them in public spaces or on social media (with #AIGAvote and #GetOutTheVote) to activate voters and make a difference.