As the Senior Director, Creative for Acorda Therapeutics,
I am responsible for all aspects of design and brand
experiences for the Company and its products.
In my role, I collaborate with departments throughout
the organization and agency partners to create strategic,
impactful and engaging brand experiences, from brand
identities and ad campaigns to interactive online media
and exhibit environments.
I joined Acorda in 1998 as an intern in the pre-clinical
group and in 1999 I began to establish an in-house
creative department. Creative in collaboration with
corporate communications and marketing has defined
the brand identity for both our company and its products.