Ms. Ellen M. Shapiro

About Me

Graphic designer, writer, brand and marketing communications consultant

Member Since October 1974
Member Type Design Leader
AIGA Chapter New York
Company Visual Language LLC
Email ten.egaugnalausiv@nelle
Website www.visualanguage.net
Field Brand and identity
Communication design
Art direction/Creative direction
Available for independent projects Yes
Bio

To us, the words are as important as the visuals. I came to New York from Los Angeles, where I was an art director at UCLA, to assist legendary type master Herb Lubalin.

My firm, Visual Language LLC, was founded more than 30 years ago. We continue to work with clients in every kind of organization to produce effective communications that blend beautiful typography with a strong brand identity and message.

I am also a design writer and blogger. As a longtime contributor to Communication Arts magazine and contributing editor of Print, I cover the design business, personalities, events, exhibitions, and visual culture around the world.

My new book, "The Graphic Designer's Guide to Clients," which features in-depth, illustrated interviews with top designers and their clients, will be released by Allworth Press on April 1.

  • Ellen authored "Fine Art, Sí, Vandalism, No"
  • Ellen authored "What Color Is My Country?"
  • Ellen Shapiro commented on the article "http://www.aiga.org/interior.aspx?pageid=44&id=3222"

    Nearly 20 years after being awarded the AIGA Medal, is Stan Richards still "cheerleader, muse, conscience, dad, friend, critic, enemy"? Share your stories.

  • Ellen M. Shapiro commented on the article "http://staging.aiga.org/interior.aspx?pageid=3082&id=2768"

    Anne Kerns' suggestion about events to educate clients is the best idea I've heard in a long time. Let's do it. Why don't we start with the new Metro-North chapter?

  • Ellen M. Shapiro commented on the article "http://staging.aiga.org/interior.aspx?pageid=3082&id=2767"

    I read through the seven goals carefully and with great interest. They are all admirable and worthy. But something seems to be missing. Maybe it is under "creation of value for clients" or "assuming a role in broader environments." My firm's clients include leading cultural and nonprofit organizations as well as corporations. I don't think any of them have heard of the AIGA. They have no idea that there is a professional association for design, or that there might be a benefit to working with a designer who is a member. The ASID has done a pretty good job of informing the public that they will get more professional results when hiring an interior designer who is a member of the ASID. Most of this has come about by running ads in consumer "shelter" magazines. It is more important than ever for the AIGA to do the same. AIGA ads should be running in business magazines and other publications that clients read and sites that they frequent. In addition to us, it is clients who should see the content, be invited to the events, see examples of the excellent work.

  • Ellen Shapiro commented on the article "http://www.aiga.org/interior.aspx?pageid=44&id=3222"

    Nearly 20 years after being awarded the AIGA Medal, is Stan Richards still "cheerleader, muse, conscience, dad, friend, critic, enemy"? Share your stories.

  • Ellen M. Shapiro commented on the article "http://staging.aiga.org/interior.aspx?pageid=3082&id=2768"

    Anne Kerns' suggestion about events to educate clients is the best idea I've heard in a long time. Let's do it. Why don't we start with the new Metro-North chapter?

  • Ellen M. Shapiro commented on the article "http://staging.aiga.org/interior.aspx?pageid=3082&id=2767"

    I read through the seven goals carefully and with great interest. They are all admirable and worthy. But something seems to be missing. Maybe it is under "creation of value for clients" or "assuming a role in broader environments." My firm's clients include leading cultural and nonprofit organizations as well as corporations. I don't think any of them have heard of the AIGA. They have no idea that there is a professional association for design, or that there might be a benefit to working with a designer who is a member. The ASID has done a pretty good job of informing the public that they will get more professional results when hiring an interior designer who is a member of the ASID. Most of this has come about by running ads in consumer "shelter" magazines. It is more important than ever for the AIGA to do the same. AIGA ads should be running in business magazines and other publications that clients read and sites that they frequent. In addition to us, it is clients who should see the content, be invited to the events, see examples of the excellent work.