On Monday, December 14, Samsung filed an appeal to the Supreme Court arguing that the legal framework for design patents is outdated for the modern design economy. The case, if heard, could have far-reaching implications for design patents, which cover how a product looks, and the sort of financial penalties allowed under the law. Design patents are far less common than utility patents, which cover how a product functions.
The design patents questioned in this case are Apple’s claim to the iPhone’s rounded corners, flat screen and user interface. The issue, however, if not in the specifics but in the broader question of what attributes of design can be protected without stifling creativity and innovation.
In the United States the legal standard for infringement of a design patent centers on the “ordinary observer” test—whether that observer would be “deceived into thinking that the accused design was the same as the patented design.” Typically the damage awards represent the assumed loss of profit from the substitution sales of products that have encroached on a patented design.
The Court is not expected to decide whether to take up the case until February. Even if it does not take up this case, it is likely that design patents and their criteria will require some judicial review or legal refinement in the near future when user experience represents so much of a product’s competitiveness.
AIGA will continue to monitor the implications of these legal issues.
By now there must be few
people who are unaware of the recent uproar surrounding the University of
California’s rebranding effort. Seldom does
the media take such an active interest in design, so it was disheartening that they got their reporting so very wrong. The outcome
of that misreporting—fueled by an online petition and fanned by our very own
design community—has set back the course of design and cheated the university out of a progressive new identity.
Section: Why Design
For years Apple followed user-centered design principles. Then something went wrong.
Section: Inspiration -
design thinking, usability, ux design, user research, technology
A stock website template may be appropriate in select cases, but for most clients a custom-developed website will be the best long-term solution.
Young & Smylie Licorice
Elaine Lustig Cohen
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