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AIGA FELLOW: NAMED BY AIGA PITTSBURGH, 2008
Reed Agnew is one of the three founding principals of ThoughtForm
Inc., a design consultancy noted for untangling complex communication
problems.
At ThoughtForm Inc., Agnew has devoted his attention entirely to
graphic design and communications. He is specifically interested in
integrating language and visual design and especially in the use of
visual models to explain complex ideas. His notion of “writing
backwards” has guided his work, which has included information spaces
and exhibits, brochures, packaging systems, interactive programs, sign
systems, annual reports, handbooks, branding programs, websites and
software. He is also interested in computer technology and its
application to design problem-solving and production, as well as to
business management.
Before founding ThoughtForm Inc. in 1980 with Don Moyer and Grant
Smith, Agnew spent 13 years with Westinghouse, at the the company's
Corporate Design Center. A graduate of Lehigh University with a degree
in civil engineering, Agnew served as manager of industrial design and
later as manager of the design services group, which also included
graphic design. The Design Center was a unique, in-house consulting
office, set up under the direction of outside consultants Eliot Noyes
and Paul Rand. It provided design services to Westinghouse divisions
worldwide for products, graphics, signage, packaging, interiors and
architecture.
He has won numerous design awards, published articles on a variety of
design-related subjects, speaks frequently at design and business
conferences and is actively involved in AIGA, APDF, IDSA and the Design
Management Institute.
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