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AIGA FELLOW: NAMED BY AIGA HOUSTON, 2008
Paula Savage Hansen is CEO of Savage, the branding and corporate
design firm in Houston, Texas, that she founded in 1973. For more than
three decades, she has promoted design as a strategic business asset.
Today, Savage’s branding and corporate design expertise has been widely
noted, attracting Fortune 100 companies, nonprofits and international
corporations as clients.
Hansen began her career at Baxter + Korge and Design Southwest,
following her education at the University of Texas, where she graduated
cum laude in graphic design. From the beginning, she approached the
business of design with an entrepreneurial spirit, having led the
profession through two sea changes. The first was the move to paginate
typography, which led to digital page layout and production. The second
was the emergence of multimedia and the Web. Ahead of the curve, she
started several firms that elevated design communications through
technology.
Having served on the boards of several professional organizations and
as a past AIGA Texas board member and president, Hansen has been
instrumental in establishing a strong reputation for design excellence
and mentoring the next generation of design leadership. For instance,
Savage provides its employees funding for advanced degrees, training and
attending conferences. In addition, the staff is encouraged to further
their communications and business knowledge by seeking leadership
opportunities in professional organizations, as well as teaching and
volunteering in the community.
Savage has won numerous awards in design communications and has been
featured in the profession’s most respected books and publications.
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