Michael Hodgson is the principal of Ph.D, a Santa Monica-based design
firm serving an enlightened roster of clients with visual acuity, crisp
thinking and penetrating wit. Ph.D’s work has been executed across a
wide range of mediums for a mix of Fortune 500 companies, innovation
leaders and cultural institutions such as 20th Century Fox, Border
Grill, Chronicle Books, Frederick Fisher & Partners, Gehry Partners,
The Getty Foundation, Herman Miller, liveBooks, Nike and The Rand
Born and raised in London, Hodgson studied at St. Martin’s School of
Art in London and graduated from Brighton College of Art in 1974. He
began his career at the influential magazine Harpers & Queen
(under the legendary Willie Landels), where he would eventually become
art director, until his departure in 1979.
Hodgson is president emeritus of AIGA Los Angeles and serves on the
advisory board of the AIGA Center for Sustainable Design, for which he
has been instrumental in recruiting more than 100,000 design firms (and
counting) to sign the Designers Accord, a Kyoto treaty for responsible
design. In 2007 he was named an AIGA Fellow, the highest honor awarded
by AIGA chapters.
Most weekends he can be found on his Trek carving trails through the
Santa Monica Mountains or perhaps dashing across the finish line at a
local triathlon. He is married to Gill Hodgson and has three beautiful
daughters: Lily, Maudie Rae and Lucie. He always, always makes time for
Most designers I know fit into one of two categories: workaholics and, well, actually that may be the only kind I know. But I can tell you, based on what I’ve done, what not to do. So here are my tips. Do the opposite.
Section: Inspiration -
Luis Fitch drew from his diverse upbringing to inject the cross-cultural design agency, UNO, with an open, observant, and globalized design perspective.
Section: Inspiration -
Design Journeys, Diversity and Inclusion, culture, diversity
As technology redefined the battlefield for the warrior, will its rise also put the young designer's survival at risk?
Section: Tools and Resources -
it is paramount for designers to be not only expert in design theories and technology, to be able to rapidly learn, but also to be knowledgeable of the past.
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