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Michael Hodgson is the principal of Ph.D, a Santa Monica-based design
firm serving an enlightened roster of clients with visual acuity, crisp
thinking and penetrating wit. Ph.D’s work has been executed across a
wide range of mediums for a mix of Fortune 500 companies, innovation
leaders and cultural institutions such as 20th Century Fox, Border
Grill, Chronicle Books, Frederick Fisher & Partners, Gehry Partners,
The Getty Foundation, Herman Miller, liveBooks, Nike and The Rand
Born and raised in London, Hodgson studied at St. Martin’s School of
Art in London and graduated from Brighton College of Art in 1974. He
began his career at the influential magazine Harpers & Queen
(under the legendary Willie Landels), where he would eventually become
art director, until his departure in 1979.
Hodgson is president emeritus of AIGA Los Angeles and serves on the
advisory board of the AIGA Center for Sustainable Design, for which he
has been instrumental in recruiting more than 100,000 design firms (and
counting) to sign the Designers Accord, a Kyoto treaty for responsible
design. In 2007 he was named an AIGA Fellow, the highest honor awarded
by AIGA chapters.
Most weekends he can be found on his Trek carving trails through the
Santa Monica Mountains or perhaps dashing across the finish line at a
local triathlon. He is married to Gill Hodgson and has three beautiful
daughters: Lily, Maudie Rae and Lucie. He always, always makes time for
What happens when designers apply their problem-solving skills to socially progressive businesses and causes? In the first of an ongoing series of posts, Laura Weiss shares her experience and points the way for designers considering pro bono projects.
Section: Why Design -
nonprofit, personal essay, Design for Good, problem solving, pro bono, social responsibility
A short film about designer, entrepreneur and social advocate John Bielenberg, who was awarded the AIGA Medal at “Bright Lights: The AIGA Awards Gala” in New York City in April 2013.
Section: Inspiration -
AIGA Medal, interview, social issues, social responsibility
As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.
Section: Tools and Resources -
in-house design, corporate design, in-house issues, professional development, INitiative, advice, business, ethics
Top stories this week: redesigns, Facebook’s IPO, IxDA People’s Choice Award, a dearth of critical discourse on design, Design Envy picks from Jonnie Hallman and more.
KNOCK identity - Self Awareness
This book is a hologram: @VolumeSF's @ericfheiman on packaging design for Dave Eggers' novel: http://t.co/eedkx8Z31j @mcsweeneys #DesignEnvy
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Break Bread Identity
dianholton (Dian Holton)
@aigadc Design in the park series featuring Shel Perkins "When Talent Isn't Enough." #aigaconnect http://t.co/S4q05Diubl
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