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Michael Hodgson is the principal of Ph.D, a Santa Monica-based design
firm serving an enlightened roster of clients with visual acuity, crisp
thinking and penetrating wit. Ph.D’s work has been executed across a
wide range of mediums for a mix of Fortune 500 companies, innovation
leaders and cultural institutions such as 20th Century Fox, Border
Grill, Chronicle Books, Frederick Fisher & Partners, Gehry Partners,
The Getty Foundation, Herman Miller, liveBooks, Nike and The Rand
Born and raised in London, Hodgson studied at St. Martin’s School of
Art in London and graduated from Brighton College of Art in 1974. He
began his career at the influential magazine Harpers & Queen
(under the legendary Willie Landels), where he would eventually become
art director, until his departure in 1979.
Hodgson is president emeritus of AIGA Los Angeles and serves on the
advisory board of the AIGA Center for Sustainable Design, for which he
has been instrumental in recruiting more than 100,000 design firms (and
counting) to sign the Designers Accord, a Kyoto treaty for responsible
design. In 2007 he was named an AIGA Fellow, the highest honor awarded
by AIGA chapters.
Most weekends he can be found on his Trek carving trails through the
Santa Monica Mountains or perhaps dashing across the finish line at a
local triathlon. He is married to Gill Hodgson and has three beautiful
daughters: Lily, Maudie Rae and Lucie. He always, always makes time for
When it comes to design, most companies have at some point found themselves at a crossroads, choosing between doing work in-house or hiring an agency. The more important design becomes to business, the more businesses are inclined to try their hand at developing in-house talent. This presents a challenge for agencies. As the work shifts, how do we shift accordingly? And what would the goals of such a shift entail?
Section: Why Design -
in-house design, digital media, business strategy, partnerships, problem solving, strategy, technology, business plans, new business development, studio management
In the aftermath of the Boston Marathon bombing, a local design studio sought to make sense of the chaotic sequence of events. Using iconography to tell the story, here is the book they created: 102 Hours.
Section: Inspiration -
book design, communication design, Design for Good, social issues
“Eclectic” and “diverse” are perhaps the best words to describe this year’s submissions to “Justified: AIGA Design Competition.” Examining clarity of concept, quality of execution and ability to engage and inspire, the jury selected 14 works from nearly 300 submissions.
Section: Events and Competitions -
Did bad judgment fell an empire? Vienne says Martha Stewart controlled everything down to the minutest detail—brilliantly—and yet one detail got away.
Section: Inspiration -
A surprise letterform sighting on today's coffee break: http://t.co/fZVpSUjGw7 Follow us on Instagram @AIGAdesign http://t.co/gh85n7fwzy
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