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Michael Hodgson is the principal of Ph.D, a Santa Monica-based design
firm serving an enlightened roster of clients with visual acuity, crisp
thinking and penetrating wit. Ph.D’s work has been executed across a
wide range of mediums for a mix of Fortune 500 companies, innovation
leaders and cultural institutions such as 20th Century Fox, Border
Grill, Chronicle Books, Frederick Fisher & Partners, Gehry Partners,
The Getty Foundation, Herman Miller, liveBooks, Nike and The Rand
Born and raised in London, Hodgson studied at St. Martin’s School of
Art in London and graduated from Brighton College of Art in 1974. He
began his career at the influential magazine Harpers & Queen
(under the legendary Willie Landels), where he would eventually become
art director, until his departure in 1979.
Hodgson is president emeritus of AIGA Los Angeles and serves on the
advisory board of the AIGA Center for Sustainable Design, for which he
has been instrumental in recruiting more than 100,000 design firms (and
counting) to sign the Designers Accord, a Kyoto treaty for responsible
design. In 2007 he was named an AIGA Fellow, the highest honor awarded
by AIGA chapters.
Most weekends he can be found on his Trek carving trails through the
Santa Monica Mountains or perhaps dashing across the finish line at a
local triathlon. He is married to Gill Hodgson and has three beautiful
daughters: Lily, Maudie Rae and Lucie. He always, always makes time for
A client asked about the meaning of color, so we set out to find scientific evidence to explain why fast food restaurants use orange and red, why donate buttons are red, and why most people's favorite color is blue. The reasons are more subjective than
Michael Bierut and Jessica Helfand celebrate Design Observer’s tenth anniversary, discussing how it was conceived and what the future brings.
Section: Inspiration -
Conference , history, website
Is your in-house team faced with too many important projects and too little money to execute them? The head of a small but powerful in-house team at the nonprofit National Parks Conservation Association shares seven tips and tricks for finding extra resources within even the most budget-conscious organizations.
Section: Tools and Resources -
editorial design, in-house design, nonprofit, in-house issues, INitiative, annual report, magazines, advice, problem solving, studio management
Design Envy picks from Command X: Season 3 winner Jesse Reed, the web joining forces to oppose legislation (SOPA and PIPA), Benetton’s provocative new campaign, Design Indaba’s food fight, reactions to last week's announcement from Adobe, Noel Burch’s “conscious competence learning model” and the importance of balance—these are our stories of the week.
MT @ibmdesign: Today’s #IBMDesign inspiration: "Now’s our time" from @SYPartners: http://t.co/Isaf1aJsOK #Gettowork
2 hours ago
End the Lies
Starbucks VIA Packaging
Silas H. Rhodes
LauraHamlyn (Laura Hamlyn)
Full house at our December @aigaraleigh community meeting! #aigaraleigh #aigaconnect @ Red Hat Tower http://t.co/yXJFFSONM2