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Kenneth Botts is the founding partner of Visual Marketing Associates
(VMA), launched in 1985. Born in Harrisburg, Pennsylvania, Botts earned a
BFA degree in graphic design from Carnegie Mellon University in
Pittsburgh. Upon graduation, he moved to Southwestern Ohio when he was
recruited as assistant art director for Cincinnati Magazine,
published by the Cincinnati Chamber of Commerce. After approximately two
years, during which he advanced to art director/production manager,
Botts accepted an offer to join the Design Center at Dayton-based Huffy
Corporation. There, he held several positions at the corporation over a
five-year period, including: art director, Huffy Corporation; design
manager, Raleigh Cycle Company of America/Gerico, Inc.; and manager,
corporate design, Huffy Corporation. Botts resigned as manager, advanced
product development, and creative design director at Huffy Bicycle
Division to continue his career at his own design cosultancy, VMA.
Over the years and in each position, Botts has provided environments
that have helped to launch the careers of numerous junior designers
through his support of co-op and internship programs. Since VMA's
inception, Botts has instituted a design-driven branding approach to
addressing client's opportunities, engaging the firm’s multidisciplinary
(graphic design, industrial design and marketing) capabilities. VMA has
supported numerous local, national and international organizations to
assist in product development, product packaging and communicating of
marketing/sales messages through environmental, digital and print
vehicles. A partial list of those clients include Aero Products
International, Audiovox Accessories Corporation, Aullwood Audubon Center
and Farm, Aviation Heritage Foundation, Crown Equipment Company, Gerry
Baby Products Company, InGEAR Corporation, JMB Retail Properties,
MeadWestvaco Corporation, NewPage Corporation, PQ Systems, Inc., Senco
Products, Suncast Corporation and W. C. Bradley, Inc.
Building upon his educational and professional experiences, Botts has
focused on developing collaborative relationships between
interdisciplinary creative entities that has lead to additional
opportunities that complement the expertise of VMA. In 2000, he joined a
partnership that developed the Firefly Building, a mixed-use
rehabilitation project in Dayton, encompassing luxury residential
condominiums and commercial lease space marketed to the creative
industries. Another collaborative venture includes the Litehouse
project, that features green, affordable homes aimed at developing a new
benchmark for the residential building industry. These collaborative
relationships have broadened Botts’ scope to encompass architecture,
digital design, graphic design, industrial design and marketing.
Botts is a past board member of AIGA Cincinnati, in addition to
serving on numerous subcommittees for the local chapter. He also has
taught periodically in the Department of Art (Graphic Design) and
Department of Architecture at Miami University in Oxford, Ohio. He
resides in Germantown, Ohio, with his wife, Jo Ann, and two daughters,
Elizabeth and Sarah.
No business thought leader has advocated more for the
design profession than Dan Pink. His books have consistently encouraged those in the
business world to not only value and nurture their own innovative and
creative sides but to seek out and empower the right-brain individuals in their
companies. In this interview, Dan provides insights on issues unique to the in-house design community.
Section: Inspiration -
in-house issues, INitiative
It’s rare for American audiences to have access to the wealth of graphic design that is currently being created in Iran. Recently, a team of designers, writers and scholars have convened to curate a collection of contemporary Iranian design and exhibit it in the United States.
Section: Inspiration -
graphic design, Exhibition, posters, cross-cultural design, culture, international
Inspired by the decorative patterns on old wallpaper-printing rollers, a
small business in England infuses its new design products with history.
Section: Inspiration -
print design, interview, Voice
Taking the torch passed on by Debbie Millman and all AIGA presidents before him, Doug Powell shares his vision for leading our organization up to its centennial in 2014.
Section: About AIGA -
AIGA Insight, Design for Good, pro bono, social responsibility, governance
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dianholton (Dian Holton)
@marcocaridad great meeting you in Philly. Can't wait for the Latin conference your producing! I hope to come down for it! #aigaconnect