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Joseph Bañuelos began his career in 1969 at the Art Group in Los
Angeles. During those years, he was exposed to the great designers and
illustrators of the day. He credits his knowledge of design and
craftsmanship to working under the watchful eyes of the Huerta brothers:
Hector, Carlos and Octavio. Along with senior designer Roger Johnson,
the Huertas taught Bañuelos about design, typography, art direction,
handlettering and illustration. Those experiences proved invaluable when
he opened his own studio in 1974, in Orange County, California. He
immediately found his niche in an emerging marketplace much in need of
his abilities. He operated as an independent design firm, first as
Bañuelos Design, then Left Coast Design, from 1974 to 1997. He then
joined the staff of one of his ad agency clients, LehmanMillet, and for
the past 10 years has worked there as a creative director. In mid-2008
he opened his own firm, Amorviejo Design. His portfolio includes work
for national brands such as OBAGI Medical, Mazda Motors, Zeiss Optics,
Ossur, Allergan and Disney. Bañuelos's work has won awards from Communication
Arts, Society of Illustrators of Los Angeles, New York Art
Directors Club, The One Show, Print and the Beldings.
Learn more about the jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
Getting your first job in the industry is far more important than where it is. Having experience somewhere is better than having none at all. No
matter who the client (big or small), it's your chance to put your ideas and know-how into action.
Section: Inspiration -
job search, business strategy, advice
Can altering the alphabet design improve literacy among children? Bennett and Rice revisited Bradbury Thompson revolutionary Alphabet 26 and were surprised by what they found.
Section: Inspiration -
typography, Voice, K-12
To support crowd-funding efforts in our community of more than 25,000
members across the United States and beyond, AIGA has partnered with
Kickstarter to highlight AIGA- and
design-related projects projects created by AIGA members and chapters.
Section: Tools and Resources -
Greene Hills Food Co-op Logo
“Only do what only you can do.” -@Benschott on this week’s Design Matters with @debbiemillman
16 minutes ago
Young & Smylie Licorice
Celebrating the Strathmore Archives at Paper Show #25
Posted by Diane O'Connor
3 days ago from
Felt & Wire
Pentagram rebrands MIT Media Lab with grid-generated glyphs
Posted by Dan Howarth
Dezeen - architecture and design magazine
Graphic Design Blueprints: Architects have them, now designers do too. Boost designs by discovering their target markets' Visual Preferences
Shared in Tools & Resources by Steven Kronick
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign