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Joseph Bañuelos began his career in 1969 at the Art Group in Los
Angeles. During those years, he was exposed to the great designers and
illustrators of the day. He credits his knowledge of design and
craftsmanship to working under the watchful eyes of the Huerta brothers:
Hector, Carlos and Octavio. Along with senior designer Roger Johnson,
the Huertas taught Bañuelos about design, typography, art direction,
handlettering and illustration. Those experiences proved invaluable when
he opened his own studio in 1974, in Orange County, California. He
immediately found his niche in an emerging marketplace much in need of
his abilities. He operated as an independent design firm, first as
Bañuelos Design, then Left Coast Design, from 1974 to 1997. He then
joined the staff of one of his ad agency clients, LehmanMillet, and for
the past 10 years has worked there as a creative director. In mid-2008
he opened his own firm, Amorviejo Design. His portfolio includes work
for national brands such as OBAGI Medical, Mazda Motors, Zeiss Optics,
Ossur, Allergan and Disney. Bañuelos's work has won awards from Communication
Arts, Society of Illustrators of Los Angeles, New York Art
Directors Club, The One Show, Print and the Beldings.
When everything is available instantly, why is it that so much remains invisible? Longhauser uncovers the hidden figures that are letterforms and spells out advice for increasing our awareness.
Section: Inspiration -
Build relationships, bring clarity to your vision, and build enthusiasm by running a Brand Experience Workshop.
The topic of racial diversity in graphic design has been going on for well over 20 years. What can we actually do change the makeup of the community so it reflects the multicultural world we live in?
Section: Inspiration -
Diversity and Inclusion, diversity
Antionette Carroll of AIGA St. Louis, the chair of AIGA's Diversity and Inclusion task force, shares some background on the problem of diversity in design, why it matters, and what this program hopes to achieve.
Section: Tools and Resources -
DesignEd K12, Design for Good, Diversity and Inclusion, advocacy, diversity, social responsibility
KNOCK identity - Self Awareness
6 Non-Design Skills You Need as a Designer
Posted by Roberto Blake
10 days ago from
Behind the scenes at Ikea HQ
Posted by Rachael Steven
5 days ago from
Check out what Logo Design Love had to say about Hillary Clinton's campaign logo. Offers great advice into critiquing other designs.
Shared in Tools & Resources by Brandon Mooney
The New York Times
@AIGAdesign Count us in this October! #AIGAdesign in #NOLA
4 hours ago