AIGA FELLOW: NAMED BY AIGA ORANGE COUNTY, 2008
Joseph Bañuelos began his career in 1969 at the Art Group in Los Angeles. During those years, he was exposed to the great designers and illustrators of the day. He credits his knowledge of design and craftsmanship to working under the watchful eyes of the Huerta brothers: Hector, Carlos and Octavio. Along with senior designer Roger Johnson, the Huertas taught Bañuelos about design, typography, art direction, handlettering and illustration. Those experiences proved invaluable when he opened his own studio in 1974, in Orange County, California. He immediately found his niche in an emerging marketplace much in need of his abilities. He operated as an independent design firm, first as Bañuelos Design, then Left Coast Design, from 1974 to 1997. He then joined the staff of one of his ad agency clients, LehmanMillet, and for the past 10 years has worked there as a creative director. In mid-2008 he opened his own firm, Amorviejo Design. His portfolio includes work for national brands such as OBAGI Medical, Mazda Motors, Zeiss Optics, Ossur, Allergan and Disney. Bañuelos's work has won awards from Communication Arts, Society of Illustrators of Los Angeles, New York Art Directors Club, The One Show, Print and the Beldings.