Forgot your username or password?
Joseph Bañuelos began his career in 1969 at the Art Group in Los
Angeles. During those years, he was exposed to the great designers and
illustrators of the day. He credits his knowledge of design and
craftsmanship to working under the watchful eyes of the Huerta brothers:
Hector, Carlos and Octavio. Along with senior designer Roger Johnson,
the Huertas taught Bañuelos about design, typography, art direction,
handlettering and illustration. Those experiences proved invaluable when
he opened his own studio in 1974, in Orange County, California. He
immediately found his niche in an emerging marketplace much in need of
his abilities. He operated as an independent design firm, first as
Bañuelos Design, then Left Coast Design, from 1974 to 1997. He then
joined the staff of one of his ad agency clients, LehmanMillet, and for
the past 10 years has worked there as a creative director. In mid-2008
he opened his own firm, Amorviejo Design. His portfolio includes work
for national brands such as OBAGI Medical, Mazda Motors, Zeiss Optics,
Ossur, Allergan and Disney. Bañuelos's work has won awards from Communication
Arts, Society of Illustrators of Los Angeles, New York Art
Directors Club, The One Show, Print and the Beldings.
In 1964, Saul Bass hired me as a strategic logo design planner, account
manager, and director of new business contacts. I was young, just a few
of UCLA, and I was attracted to Saul's rational approach to great
logo design in the ‘60s. Saul was captivating as he described his
reasoning why his great
designs worked: thoughtful planning first, design next. Then it all
came together which I call credibility-based logo design. This new
resulting process happened one night in Saul's office.
Graphic illustrating important bike accident facts and safety information.
Michael Cronan is recognized with a 2014 AIGA Medal for crafting iconic names, identities and branding strategies that have become an essential part of the American vernacular and for his generosity of spirit.
Section: Inspiration -
AIGA Medal, branding, graphic design, identity design, print design, corporate design
When I started out, I worked for a designer who told me that there was a
little regret in every job. At the time, I thought this was a negative
But now I realize that if you don’t see that there are things that
you could do differently or better, you won’t keep striving to improve.
who aren’t afraid to question themselves and their work are the ones
who ultimately get better and succeed.
Section: Inspiration -
mentoring, advice, emerging designers, students
The L!brary Initiative
Hey, the game's not on 'til later, you've got plenty of time to work on your #AIGAinnovate application! Due Feb 19. http://t.co/FaznGSCzQJ
28 minutes ago
Quiksilver Pro Puerto Escondido 2009
Where I Work: Jon Sherman of Flavor Paper
Posted by Caroline Williamson
5 days ago from
Rob Bye explains why it's (sometimes) ok for interns to do crap jobs
Posted by It's Nice That
3 days ago from
It's Nice That
Book artists from around the world exhibit outstanding examples of design, printing and binding. A truly unique show. Richmond, CA
Shared in Tools & Resources by
Young & Smylie Licorice
Centric Launch Package
QueenBeerito (Bean Lioness )
RT @AIGAdesign: No matter who you are, you're one of us. And together, we can do amazing things. http://t.co/lY95oS8TNr #AIGAdesign http://…
15 hours ago