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Joseph Bañuelos began his career in 1969 at the Art Group in Los
Angeles. During those years, he was exposed to the great designers and
illustrators of the day. He credits his knowledge of design and
craftsmanship to working under the watchful eyes of the Huerta brothers:
Hector, Carlos and Octavio. Along with senior designer Roger Johnson,
the Huertas taught Bañuelos about design, typography, art direction,
handlettering and illustration. Those experiences proved invaluable when
he opened his own studio in 1974, in Orange County, California. He
immediately found his niche in an emerging marketplace much in need of
his abilities. He operated as an independent design firm, first as
Bañuelos Design, then Left Coast Design, from 1974 to 1997. He then
joined the staff of one of his ad agency clients, LehmanMillet, and for
the past 10 years has worked there as a creative director. In mid-2008
he opened his own firm, Amorviejo Design. His portfolio includes work
for national brands such as OBAGI Medical, Mazda Motors, Zeiss Optics,
Ossur, Allergan and Disney. Bañuelos's work has won awards from Communication
Arts, Society of Illustrators of Los Angeles, New York Art
Directors Club, The One Show, Print and the Beldings.
Has the Right Hand Lost its Cunning?
A few months ago, I had occasion to interview Tunuku Varadarajan of the Wall Street Journal who is responsible for assigning both articles and illustrations on the op-ed page about how he commissions. He said that he often simply asks the illustrator to “make a subject look
Section: Why Design -
illustration, print design, Voice
One of the perks of being the managing editor at AIGA is spending my
mornings reading design stories and calling it “work.” But not everyone
(or wants to) peruse RSS feeds like it’s their job. Consider
this a hit list (as well as a few things you may have missed) of the
things I’ve and seen, read and watched this week.
Section: Inspiration -
Education, graphic design, packaging
Bob Greenberg is recognized with a 2014 AIGA Medal for boldly envisioning the future and then designing for it, effortlessly leading his agency through decades of strategic change.
Section: Inspiration -
advertising, motion graphics, branding, communication design, experience design, interaction design, product design, service design, user experience, digital media, corporate design, AIGA Medal, animation, mobile, online advertising, video
The naming and branding of sport teams that can be considered racist to Native Americans are a problem needing to be solved. This presents a great case for design to rise to the challenge.
Keep Off the Grass
Volume Inc., San Francisco
RT @holaimpatti: I'm so inspired today! Thank you, @etsy and @randyjhunt, for sharing your space with @AIGAdesign and the #GAINstudiotours.
3 hours ago
End the Lies
Highlights from Frieze London 2014: A towering wooden statue from KAWS, aluminum workwear, a psychedelic kids installation and more in our look at the globally renowned art fair
Posted by Cajsa Carlson
2 days ago from
Remember those great Volkswagen ads?
Posted by David Airey
David Airey, graphic designer
Graphic Design Blueprints: Architects have them, now designers do too. Boost designs by discovering their target markets' Visual Preferences
Shared in Tools & Resources by Steven Kronick
RT @aigajax: NEW POST // Getting Digital this Weekend. #AlphaLab #LetsGetDigital #aigaconnect http://t.co/TABPQEgG7x
6 hours ago