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Joseph Bañuelos began his career in 1969 at the Art Group in Los
Angeles. During those years, he was exposed to the great designers and
illustrators of the day. He credits his knowledge of design and
craftsmanship to working under the watchful eyes of the Huerta brothers:
Hector, Carlos and Octavio. Along with senior designer Roger Johnson,
the Huertas taught Bañuelos about design, typography, art direction,
handlettering and illustration. Those experiences proved invaluable when
he opened his own studio in 1974, in Orange County, California. He
immediately found his niche in an emerging marketplace much in need of
his abilities. He operated as an independent design firm, first as
Bañuelos Design, then Left Coast Design, from 1974 to 1997. He then
joined the staff of one of his ad agency clients, LehmanMillet, and for
the past 10 years has worked there as a creative director. In mid-2008
he opened his own firm, Amorviejo Design. His portfolio includes work
for national brands such as OBAGI Medical, Mazda Motors, Zeiss Optics,
Ossur, Allergan and Disney. Bañuelos's work has won awards from Communication
Arts, Society of Illustrators of Los Angeles, New York Art
Directors Club, The One Show, Print and the Beldings.
it is paramount for designers to be not only expert in design theories and technology, to be able to rapidly learn, but also to be knowledgeable of the past.
He was freelancing and planning to launch a startup one day, but when Instagram offered him a job after months as his client, Maykel Loomans jumped at the opportunity to work in-house for the photo-sharing app he was a fan of since day one of its launch.
Section: Inspiration -
INitiative, in-house design, technology
Is Gotham the right type choice for the cornerstone of the Freedom Tower. Wermer argues that its application may not send the right signal.
Section: Inspiration -
This will be the latest cover that CSTUDIODESIGN has recreated beginning in 2004 withHope Dies Last when The New Press began reissuing this award-winning series in a newly designed format.
VSA Partners, Inc.
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