AIGA FELLOW: NAMED BY AIGA SAN FRANCISCO, 2008
Jennifer Morla is president and creative director of Morla Design, as well as chief creative officer for Design Within Reach. She has been honored internationally for her ability to pair wit and elegance on everything from annual reports to retail environments. With more than 300 awards for excellence in graphic design, her work has been recognized by virtually every organization in the field of visual communications.
Morla has been honored with solo exhibitions at the San Francisco Museum of Modern Art (SFMOMA) and DDD Gallery in Japan. Her work is a part of the permanent collections of the Museum of Modern Art, SFMOMA, the Denver Art Museum and the Library of Congress, and has been displayed at the Grand Palais in Paris, Brandenburg Art Gallery in Berlin, The Museum of Art and Design in New York City, the Denver Art Museum and the Smithsonian Museum of American Art in Washington D.C. It has also been published extensively, with showcases in Graphic Design: America and U.S. Design: 1975–2000, as well as featured articles in Graphis, Communication Arts, IDEA (Japan), Linea Graphica (Italy), A Diseño (Mexico) and Novum (Germany).
In 1984, she formed Morla Design, a multi-faceted design firm offering a broad range of creative services encompassing corporate identity, print collateral, environmental design, book design, packaging, web and multimedia design. Past clients include The New York Times, Levi Strauss, Apple Computer, Swatch, MTV, United Airlines, Chronicle Books, Luna Textiles and numerous conceptual art organizations.
In 2005, Morla became chief creative officer at Design Within Reach, a public company with 69 stores nationwide, where she leads her creative team in redefining the way design is communicated. At the same time, she has focused the scope of her projects at Morla Design to specialize in designing unique solutions for nonprofit arts and educational institutions.
As well as teaching graphic design thesis at California College of the Arts, Morla lectures internationally and is a selected member of the Alliance Graphique Internationale (AGI). She has served on the national board of directors for AIGA, was past president of AIGA San Francisco and is currently in her 10th year on the Accessions Board for Architecture and Design at SFMOMA.