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AIGA FELLOW: NAMED BY AIGA SAN FRANCISCO, 2008
Jennifer Morla is president and creative director of Morla Design, as
well as chief creative officer for Design Within Reach. She has been
honored internationally for her ability to pair wit and elegance on
everything from annual reports to retail environments. With more than
300 awards for excellence in graphic design, her work has been
recognized by virtually every organization in the field of visual
communications.
Morla has been honored with solo exhibitions at the San Francisco
Museum of Modern Art (SFMOMA) and DDD Gallery in Japan. Her work is a
part of the permanent collections of the Museum of Modern Art, SFMOMA,
the Denver Art Museum and the Library of Congress, and has been
displayed at the Grand Palais in Paris, Brandenburg Art Gallery in
Berlin, The Museum of Art and Design in New York City, the Denver Art
Museum and the Smithsonian Museum of American Art in Washington D.C. It
has also been published extensively, with showcases in Graphic
Design: America and U.S. Design: 1975–2000, as well as featured
articles in Graphis, Communication Arts, IDEA
(Japan), Linea Graphica (Italy), A Diseño (Mexico) and Novum
(Germany).
In 1984, she formed Morla Design, a multi-faceted design firm
offering a broad range of creative services encompassing corporate
identity, print collateral, environmental design, book design,
packaging, web and multimedia design. Past clients include The New
York Times, Levi Strauss, Apple Computer, Swatch, MTV, United
Airlines, Chronicle Books, Luna Textiles and numerous conceptual art
organizations.
In 2005, Morla became chief creative officer at Design Within Reach, a
public company with 69 stores nationwide, where she leads her creative
team in redefining the way design is communicated. At the same time, she
has focused the scope of her projects at Morla Design to specialize in
designing unique solutions for nonprofit arts and educational
institutions.
As well as teaching graphic design thesis at California College of
the Arts, Morla lectures internationally and is a selected member of the
Alliance Graphique Internationale (AGI). She has served on the national
board of directors for AIGA, was past president of AIGA San Francisco
and is currently in her 10th year on the Accessions Board for
Architecture and Design at SFMOMA.
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