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Frank Baseman is the principal of Baseman Design Associates, an
award-winning, interdisciplinary graphic design firm providing visual
communication services to a variety of corporations and institutions. He
is also an associate professor in the Graphic Design Communication
program at Philadelphia University, where he has taught since 1998. In
2007, he was awarded the Innovation in Teaching Award from Philadelphia
Prior to starting Baseman Design Associates, Baseman was an art
director at Philadelphia Magazine. He has also worked as a senior
designer/art director with Walter Bernard and Milton Glaser, and the
Bernhardt Fudyma Design Group in New York. A native of Philadelphia, he
earned a BA in graphic design from Pennsylvania State University and an
MFA in graphic design from the Tyler School of Art of Temple University.
Frank Baseman has served on the national board of directors of AIGA
(2003–2006), and he was the founding chair of the steering committee for
the AIGA Design Education community of interest (2001–2006). He was
co-chair of “Revolution: Philadelphia,” a national AIGA Design Education
conference (2005), and he is a co-curator of “The Graphic Imperative:
International Posters for Peace, Social Justice and the Environment,
1965–2005,” a traveling exhibition of 40 years of sociopolitical
posters. In 2008, AIGA Philadelphia named him as a Fellow.
The work of Baseman Design Associates has received recognition from
numerous national and international communication organizations, design
exhibitions and publications.
Cheryl Heller is recognized with a 2014 AIGA Medal for deftly embodying the many dimensions of communication design and for inspiring and guiding people and organizations to use design for social innovation as a strategic tool to improve the human experience.
Section: Inspiration -
design research, design thinking, environmental design, identity design, nonprofit, AIGA Medal, graduate, social issues, social responsibility, sustainability
One of the perks of my new-ish position as managing editor at AIGA is spending my mornings reading design stories and calling it “work.” But not everyone gets to (or wants to) peruse RSS feeds like it’s their job. Consider this a hit list (as well as a few things you may have missed) of the most interesting things I’ve seen, read and watched this week.
Section: Inspiration -
book design, logos, symbols, culture, sustainability
We’ve all heard the joke about a client saying that their nephew could just make them a logo—but we’re also wary of the idea of certifying designers. I’ll agree that a certification isn’t inherently valuable—you need to have the work to back it up. I believe that AIGA is best positioned to certify designers. But what would that look like?
Section: Tools and Resources
Why are the typefaces that flash behind George Bush to underscore his major policy talks so BAD? Heller suggests that Karl Rove may be a great strategist, but he's a terrible type consultant. Could this be why he lost his job?
Section: Tools and Resources -
interview, Voice, election design
Slice of Summer
http://t.co/Pxxa9t3iLo Jill Shargaa urges everyone to stop overusing the word "awesome." @Tedtalks
An hour ago
Centric Launch Package
Monoskop Releases Archive of Avant-Garde and Modernist Magazines
Posted by Mostafa Heddaya
7 days ago from
Hyperallergic — Sensitive to Art and its Discontents
Win a Copy of Dezeen Book of Interviews
6 days ago from
Designers & Books Blog
Graphic Design Blueprints: Architects have them, now designers do too. Boost designs by discovering their target markets' Visual Preferences
Shared in Tools & Resources by
VSA Partners, Inc.
Video: AIGA medalist Armin Hofmann
The Gaslight Anthem
Base Art Co.