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Connie Asher started a freelance business in 1977, in a home studio
handsomely equipped with a T-square, a few sheets of press type, a
bottle of rubber cement and a $49 Sears drawing board. Today the company
is one of Denver’s most respected graphic design firms, creating design
solutions for businesses with national and international markets. The
formula for the studio’s strength is part people and part process—a
collaborative approach that taps into the core wisdom of each client
organization to produce materials that work.
Asher holds a BA in fine art from South Dakota State University. She
is a founding member of the Colorado chapter of AIGA, and a former board
member of the Art Directors Club of Denver. She received a Sappi “Ideas
that Matter” grant in 2003, and won the Belmar Award for Achievement in
Art and Design in 2004. By the time she sold the business in 2007,
Asher Studio had amassed more than 115 local and national awards for
design excellence, and the firm continues to thrive.
Asher has adapted to retirement better than anticipated, relishing a
little more time for gardening, hiking, golf, travel and
silversmithing—her newest passion. She follows design news with interest
and still views the world with a designer’s eye. “I collect old pine
boxes and metal ashtrays from the 1960s with odd lettering and juicy
logos and slogans,” she says. “I still hate junk mail, double spaces
after periods, and I’m continually entertained by the quirky hand-drawn
typography on the Colorado license plate.”
What is the aesthetic known as "punk?" Holmstrom, cofounder of Punk magazine recalls the origins, what influenced it and how it has influenced popular culture.
Section: Tools and Resources -
history, interview, Voice
Read more at howdesign.com
AIGA's recently launched centennial project "100 Years of Design"
(CelebrateDesign.org) has been recognized among HOW's top picks for
March 2014. Explore the interviews and featured works from the past
century, and contribute your own favorite examples of impactful design!
Section: Inspiration -
Words are words, sentences are sentences, so what makes writing for the web different from print? Caplan launches his first web column by musing on this latest behavior modification.
Section: Inspiration -
Layoffs are a fact of life in the design profession. With unemployment at 7.7 percent nationally, and with firms learning to operate leaner
in order to remain competitive in a very crowded market, I've assembled a
list of warning signs that you might be laid off, and what steps you should take to achieve the most favorable outcome.
Section: Tools and Resources
Thinking outside the chair
Alt Group Limited
We are too! MT @2storypdx: Thrilled that 100 Years of Design received @awwwards Site of the Day honors! http://t.co/YWhnH4JpHW
11 hours ago
Substance of Things Not Seen
frog design, inc.
Kyle Webster has some GREAT photoshop brush packs available. Perfect for illustrators or designers working with elements rendered by hand!
Shared in Tools & Resources by
Bard Graduate Center Identity
NowThatsRich (Andy Rich)
Great to see the whole creative team from @BrandExtract out at the @aigahouston @ONEFASTBUFFALO event last night. #aigaconnect
4 days ago