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Connie Asher started a freelance business in 1977, in a home studio
handsomely equipped with a T-square, a few sheets of press type, a
bottle of rubber cement and a $49 Sears drawing board. Today the company
is one of Denver’s most respected graphic design firms, creating design
solutions for businesses with national and international markets. The
formula for the studio’s strength is part people and part process—a
collaborative approach that taps into the core wisdom of each client
organization to produce materials that work.
Asher holds a BA in fine art from South Dakota State University. She
is a founding member of the Colorado chapter of AIGA, and a former board
member of the Art Directors Club of Denver. She received a Sappi “Ideas
that Matter” grant in 2003, and won the Belmar Award for Achievement in
Art and Design in 2004. By the time she sold the business in 2007,
Asher Studio had amassed more than 115 local and national awards for
design excellence, and the firm continues to thrive.
Asher has adapted to retirement better than anticipated, relishing a
little more time for gardening, hiking, golf, travel and
silversmithing—her newest passion. She follows design news with interest
and still views the world with a designer’s eye. “I collect old pine
boxes and metal ashtrays from the 1960s with odd lettering and juicy
logos and slogans,” she says. “I still hate junk mail, double spaces
after periods, and I’m continually entertained by the quirky hand-drawn
typography on the Colorado license plate.”
Bill Moggridge is recognized with a 2014 AIGA Medal for a career and life shaped by the tenets of design thinking—and for his belief that the designer’s ultimate role lies in negotiating the relationship between people and things.
Section: Inspiration -
industrial design, design thinking, interaction design, product design, user experience, user research, digital media, AIGA Medal, strategy
Recent launch of a distinct, new look and feel for the much-loved but often behind-the-scenes, philanthropic arts organization, Lower Manhattan Cultural Council. This includes a new a dynamic logo system, overall look and feel for branding, and website:
What made SPY magazine the hot zeitgeist magazine of its day? Co-founder and co-editor Andersen recalls the motivations and inspirations (and the design direction) that made a publishing legend.
Section: Inspiration -
print design, interview, Voice
Is this old complaint really true? Vit suggests that designers do read but not everything they should.
Section: Tools and Resources -
print design, professional development, Voice
Pretty sunrise #gradient for a ‘Future Deco’ invitation by Melbourne #design studio Holt. http://t.co/WOPtBqUSYH
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