AIGA FELLOW: NAMED BY AIGA CROSS-CULTURAL DESIGN, 2008
Christopher Liechty served as founding president of the AIGA Center for Cross-cultural Design (AIGA XCD) between 2002 and 2006. His firsthand cross-cultural experience stems from two years as a volunteer in Taiwan, where he became fluent in Mandarin Chinese. Liechty’s dream was to establish a vibrant community that would connect U.S. designers with the global design community and address social issues, if possible, along the way. Since 2002, AIGA XCD has established relationships with designers and design associations around the world. It helped to establish a beachhead for Icograda in the United States, and has organized major international events in the United States, Cuba and China.
Liechty’s passion for crossing boundaries between design, business, social responsibility and world cultures has also led him into a variety of other ventures. These include Meyer & Liechty, a full service creative firm producing multilingual work for Fortune 100 clients in more than 200 countries, and Dialect Brand Translation, a service bureau that specializes in helping communications professionals to roll out brands globally.
He received his BFA in graphic design from Brigham Young University and a graduate certificate in Integrated Marketing Communications from the University of Utah. Liechty is a frequent lecturer and has been published in numerous books and magazines in the United States and China. His interests include skiing, jazz and world music, early childhood education, bookmaking and American Sign Language. He and his wife have five children.
Note: Liechty is pronounced Lick’-tee