AIGA FELLOW: NAMED BY AIGA COLORADO, 2007
A graduate of Yale University, Bob Morehouse came to graphic design by a circuitous route—first working in the film industry, then landscape design, and finally magazine publishing—before founding Vermilion in Boulder, Colorado in 1980. He chose Boulder because of the outdoor lifestyle and 300 days of sunshine a year, but also to study Buddhism. Now a 20-person firm, Vermilion has grown in tandem with the city of Boulder, producing a wide range of work for numerous civic, nonprofit and business organizations across all disciplines—from identity to packaging, to advertising and now increasingly interactive design. Vermilion has worked for many foundations and educational and scientific institutions throughout Colorado, with a particular emphasis on natural foods and environmental projects such as the city’s ClimateSmart carbon reduction campaign.
Morehouse is active in Boulder’s nonprofit community, serving on a number of boards—he was recently chair of the Community Foundation board—and providing pro bono services to dozens of nonprofit organizations. He was the recipient of the Pacesetter Award for Business in 2007 and was honored as Business Person of the Year by the Boulder Chamber of Commerce in 2009. Vermilion won a Webby award in 2008 for an interactive project for an event marketing company.
His passion for design is matched by his passion for politics—he has worked for many local, state and national campaigns—and his passion for travel and learning about cultures around the world. He lives with his partner of 12 years, Noel Maye.