A graduate of Yale University, Bob Morehouse came to graphic design
by a circuitous route—first working in the film industry, then landscape
design, and finally magazine publishing—before founding Vermilion in
Boulder, Colorado in 1980. He chose Boulder because of the outdoor
lifestyle and 300 days of sunshine a year, but also to study Buddhism.
Now a 20-person firm, Vermilion has grown in tandem with the city of
Boulder, producing a wide range of work for numerous civic, nonprofit
and business organizations across all disciplines—from identity to
packaging, to advertising and now increasingly interactive design.
Vermilion has worked for many foundations and educational and scientific
institutions throughout Colorado, with a particular emphasis on natural
foods and environmental projects such as the city’s ClimateSmart carbon
Morehouse is active in Boulder’s nonprofit community, serving on a
number of boards—he was recently chair of the Community Foundation
board—and providing pro bono services to dozens of nonprofit
organizations. He was the recipient of the Pacesetter Award for Business
in 2007 and was honored as Business Person of the Year by the Boulder
Chamber of Commerce in 2009. Vermilion won a Webby award in 2008 for an
interactive project for an event marketing company.
His passion for design is matched by his passion for politics—he has
worked for many local, state and national campaigns—and his passion for
travel and learning about cultures around the world. He lives with his
partner of 12 years, Noel Maye.
The distinguished AIGA Medal is awarded to individuals in recognition of their exceptional achievements in the field of design.
Section: Inspiration -
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Section: Inspiration -
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