As a teenager, Art Paul had a rebellious nature, so he was surprised
when his high school art teacher submitted his work to a scholarship
competition—that he won—for the School of the Art Institute of Chicago.
His education was interrupted when he volunteered for Air Corps Service
in World War II. On his return, Paul chose instead to attend the
Institute of Design at the Illinois Institute of Technology.
He was working as a freelance illustrator when Hugh Hefner offered
him artistic autonomy in starting a magazine from scratch—Paul accepted,
and Playboy was born. At the beginning, Hefner and Paul were the
only two employees and had what Paul describes as an ideal editor–art
director relationship of mutual respect and flexibility.
His design of the Playboy rabbit is said to be so successful
because it was a symbol rather than a trademark. It is a testament to
Paul’s design acumen that the rabbit invokes universal recognition even
without the Playboy name.
Paul led what Print magazine called the “Illustration
Liberation Movement,” and in so doing, made Playboy the most
visually exciting magazine of the day. At first, because Playboy
was financially limited, Paul turned to lesser-known Chicago artists in
whose work he had faith. He is credited with supporting many well-known
artists early in their careers, artists such as Brad Holland, Paul
Davis, Ed Paschke, Kinuko Craft and Robert Lostutter, to name a few.
Paul has earned numerous awards for his work for Playboy and
for his own illustration, photography and design, including a number of
special awards: from the Society of Typographic Arts, the Art Directors
Club of Boston, the Art Directors of Philadelphia, the Polycube Award
from the City of Milan, Italy, and, from the IIT Institute of Design,
the Professional Achievement Award.
Paul once stated, “Good design principles should apply to bubble gum
wrappers as well as museum posters.”
Walter Landor is recognized as a renowned packaging designer who had a natural talent for designing things with broad popular appeal. He is best remembered as a pioneer in the field of branding and in the use of consumer research, and his legacy lives on in the work of Landor Associates, the company that he founded in 1941. In 2004, he was awarded an AIGA Medal.
Section: Inspiration -
AIGA Medal, branding, packaging, students
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Section: Inspiration -
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