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Anne Traver is a partner and strategic director at Methodologie, a
Seattle-based communication strategy firm that builds brands and
develops leadership communications for Fortune 1000 clients and global
foundations, including the Boeing Company, The Coca-Cola Company and the
Traver’s work as a designer and creative director has garnered more
than 100 awards and has been featured in more than 50 publications,
including the AIGA annual, Applied Arts, The Black Book AR100,
Communication Arts and Graphis. Her work as a strategist
includes naming and brand strategy as well as corporate and investor
communications, including annual reports and corporate social
responsibility reports. As a leading design strategist, Traver has
presented on design and communication topics to audiences across the
An entrepreneur as well as a designer, Traver started the Traver
Company in 1976, focusing on clients in the arts and human services. The
Traver Company merged with Methodologie in 2000. Traver co-founded the
Seattle chapter of AIGA in 1986, and it quickly became one of the
nation’s leading chapters.
Traver is also an associate assistant professor at the University of
Washington School of Art, teaching classes in professional practice,
brand identity and publication design.
Executive Director Richard Grefé discusses AIGA’s commitment to providing a suite of
tools that allows the organization to work effectively and
responsively, nationally and at the chapter level.
Section: About AIGA -
AIGA Insight, advocacy
A short film about designer, entrepreneur and social advocate John Bielenberg, who was awarded the AIGA Medal at “Bright Lights: The AIGA Awards Gala” in New York City in April 2013.
Section: Inspiration -
AIGA Medal, interview, social issues, social responsibility
As in-house designers, we often become immersed in our companies, causing us to lose perspective on our assignments and, more insidiously, on appropriate behaviors and ethics. Learn to identify if you’ve fallen prey to “brand blindness” and adopted the company culture wholesale, and use your creativity to improve the culture instead.
Section: Tools and Resources -
in-house design, corporate design, in-house issues, professional development, INitiative, advice, business, ethics
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