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Air travel booking
application screen, Sabre Travel Reservation System, 1994–1996. Part of
an innovative overhaul of a system unchanged for 20 years, this project
took place between 1994–2000.
Aaron Marcus, Principal
Wolfgang Heidrich, Lead Designer/Analyst;
Grant Letz, Designer/Analyst
Aaron Marcus, president of Aaron Marcus and Associates, Inc., in Berkeley, California, was born in Omaha, Nebraska, in 1943. He received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968. He is the husband of AIGA Fellow Leslie Becker. Marcus is a recognized authority on designing user interfaces, information visualization and cross-cultural user-experiences for desktop software, websites, mobile devices and vehicle systems. In addition to receiving design awards from I.D., the New York Type Directors Club, Icograda and the Society for Publication Design, he has co-authored the books Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). He has published 250 articles and chapters in seven books, has tutored/lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the ITT Institute of Design.
Aaron Marcus was the world’s first graphic designer to work with computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969–71), to design virtual realities (1971–73), to establish a computer-based graphic design firm (1982), to be awarded a USDoD DARPA grant (1982), and to receive the NCGA Industry Achievement Award for his contributions to computer graphics (1992). In 2000 Icograda named him as a Master Graphic Designer of the Twentieth Century. In 2007, AIGA named him a Fellow. In 2008 ACM SIGCHI elected him to the CHI Academy, the first graphic designer ever so honored. In 2009, the Business Forms Management Association awarded him for lifetime contribution to the forms design profession, and the Usability Professionals Association awarded him a service award for his being editor-in chief of user experience for six years. Marcus and his associates work with global companies and start-ups worldwide as planners, consultants, designers and analysts of products and services that are usable, useful and appealing, thereby helping people make smarter decisions faster.
After much deliberation and lively discourse, the AIGA board voted yesterday to proceed with negotiations to sell the AIGA national headquarters building at 164 Fifth Avenue in New York. The national board, advisory board, chapter leadership, medalists, past presidents, past board members and general membership were all part of this conversation, and the debate on the issue has been essential to our decision making process.
Section: About AIGA -
AIGA Insight, AIGA news
There are two roads to travel as a designer matures: one is to become bitter and resent younger designers and new ideas; the other, the one that Saul followed, is to help the next generation, to be open to new ways of making and thinking, and to work for the entire profession.
Section: Inspiration -
motivation, personal essay
Do design and sex make strange bedfellows? Vienne examines the recent special issues of Print and Step that tackle the taboo.
Section: Inspiration -
experience design, Voice
What price does the public pay for an ad campaign that knows no bounds? Shaw reports on how Johnnie Walker caused wayfinding confusion at Boston’s South Station.
Section: Inspiration -
advertising, branding, Voice
@Miranda_July’s new app would be great…if only it worked. (Her short films for the project are worth it though: http://t.co/TCc22P58y3
5 hours ago
Holly Farrant Miczek
Young & Smylie Licorice
Monoskop Releases Archive of Avant-Garde and Modernist Magazines
Posted by Mostafa Heddaya
3 days ago from
Hyperallergic — Sensitive to Art and its Discontents
TM: The Untold Stories Behind 29 Classic Logos
Posted by Mark Sinclair
2 days ago from
Graphic Design Blueprints: Architects have them, now designers do too. Boost designs by discovering their target markets' Visual Preferences
Shared in Tools & Resources by
Philip B. Meggs