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Air travel booking
application screen, Sabre Travel Reservation System, 1994–1996. Part of
an innovative overhaul of a system unchanged for 20 years, this project
took place between 1994–2000.
Aaron Marcus, Principal
Wolfgang Heidrich, Lead Designer/Analyst;
Grant Letz, Designer/Analyst
Aaron Marcus, president of Aaron Marcus and Associates, Inc., in Berkeley, California, was born in Omaha, Nebraska, in 1943. He received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968. He is the husband of AIGA Fellow Leslie Becker. Marcus is a recognized authority on designing user interfaces, information visualization and cross-cultural user-experiences for desktop software, websites, mobile devices and vehicle systems. In addition to receiving design awards from I.D., the New York Type Directors Club, Icograda and the Society for Publication Design, he has co-authored the books Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). He has published 250 articles and chapters in seven books, has tutored/lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the ITT Institute of Design.
Aaron Marcus was the world’s first graphic designer to work with computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969–71), to design virtual realities (1971–73), to establish a computer-based graphic design firm (1982), to be awarded a USDoD DARPA grant (1982), and to receive the NCGA Industry Achievement Award for his contributions to computer graphics (1992). In 2000 Icograda named him as a Master Graphic Designer of the Twentieth Century. In 2007, AIGA named him a Fellow. In 2008 ACM SIGCHI elected him to the CHI Academy, the first graphic designer ever so honored. In 2009, the Business Forms Management Association awarded him for lifetime contribution to the forms design profession, and the Usability Professionals Association awarded him a service award for his being editor-in chief of user experience for six years. Marcus and his associates work with global companies and start-ups worldwide as planners, consultants, designers and analysts of products and services that are usable, useful and appealing, thereby helping people make smarter decisions faster.
AIGA has drafted a document that outlines the outcomes and
competencies expected of a four-year design program. This document will
become the basis of our efforts to guide curriculum development for future design
education. We are currently seeking your input on these recommendations; please comment by August 24.
Section: About AIGA -
AIGA Insight, college, education
It’s rare for American audiences to have access to the wealth of graphic design that is currently being created in Iran. Recently, a team of designers, writers and scholars have convened to curate a collection of contemporary Iranian design and exhibit it in the United States.
Section: Inspiration -
graphic design, Exhibition, posters, cross-cultural design, culture, international
The Strategic National Arts Alumni Project (SNAAP) is an annual online survey and data-management system designed to improve arts-school education through tracking the training, careers and lives of arts graduates.
Section: Tools and Resources -
job search, professional development, accreditation, college, graduate, education
Through member surveys, conversations with stakeholders
and conference sessions, AIGA has been examining the role of annual design competitions. AIGA Executive Director Ric Grefé explains the thinking behind new programs and competition structures.
Section: About AIGA -
AIGA Insight, awards
Have you seen any truly amazing work on Vine yet? @sampotts picked these by @origiful for #DesignEnvy: http://t.co/C35Hx0mXlZ
3 hours ago
Becoming a Specialist Generalist: The Multidisciplinary Digital Creative
Posted by Paul Wyatt
27 days ago from
Will S[edition] Become the App Store of Digital Art?
Posted by Alicia Eler
14 days ago from
Our design firm lost thousands of dollars by using Hireflo for our new hire screening. This is our story and hopefully it helps you.
Shared in Tools & Resources by
Zuzana Licko and Rudy VanderLans
St. Vincent/Tortoise concert posters
dianholton (Dian Holton)
@marcocaridad great meeting you in Philly. Can't wait for the Latin conference your producing! I hope to come down for it! #aigaconnect
18 hours ago