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Air travel booking
application screen, Sabre Travel Reservation System, 1994–1996. Part of
an innovative overhaul of a system unchanged for 20 years, this project
took place between 1994–2000.
Aaron Marcus, Principal
Wolfgang Heidrich, Lead Designer/Analyst;
Grant Letz, Designer/Analyst
Aaron Marcus, president of Aaron Marcus and Associates, Inc., in Berkeley, California, was born in Omaha, Nebraska, in 1943. He received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968. He is the husband of AIGA Fellow Leslie Becker. Marcus is a recognized authority on designing user interfaces, information visualization and cross-cultural user-experiences for desktop software, websites, mobile devices and vehicle systems. In addition to receiving design awards from I.D., the New York Type Directors Club, Icograda and the Society for Publication Design, he has co-authored the books Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). He has published 250 articles and chapters in seven books, has tutored/lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the ITT Institute of Design.
Aaron Marcus was the world’s first graphic designer to work with computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969–71), to design virtual realities (1971–73), to establish a computer-based graphic design firm (1982), to be awarded a USDoD DARPA grant (1982), and to receive the NCGA Industry Achievement Award for his contributions to computer graphics (1992). In 2000 Icograda named him as a Master Graphic Designer of the Twentieth Century. In 2007, AIGA named him a Fellow. In 2008 ACM SIGCHI elected him to the CHI Academy, the first graphic designer ever so honored. In 2009, the Business Forms Management Association awarded him for lifetime contribution to the forms design profession, and the Usability Professionals Association awarded him a service award for his being editor-in chief of user experience for six years. Marcus and his associates work with global companies and start-ups worldwide as planners, consultants, designers and analysts of products and services that are usable, useful and appealing, thereby helping people make smarter decisions faster.
Cheryl Heller is recognized with a 2014 AIGA Medal for deftly embodying the many dimensions of communication design and for inspiring and guiding people and organizations to use design for social innovation as a strategic tool to improve the human experience.
Section: Inspiration -
AIGA Medal, Womens Leadership, design research, design thinking, environmental design, identity design, nonprofit, social issues, social responsibility, sustainability
The week’s best design stories (and general musings) to see you through the weekend.
Section: Inspiration -
graphic design, typography
This webcast is part of the “INitiative” webcast series, which offers diverse and thoughtful presentations by influential in-house designers. How do in-house design and marketing teams utilize a new brand system
when the agency has finished their work? Hizam Haron and Vineeta Hiranandani discuss.
Why are the typefaces that flash behind George Bush to underscore his major policy talks so BAD? Heller suggests that Karl Rove may be a great strategist, but he's a terrible type consultant. Could this be why he lost his job?
Section: Tools and Resources -
interview, Voice, election design
Bard Graduate Center Identity
The #graphicdesign work you don't show Mom RT @jerrysaltz: The best art tattoos of all time http://t.co/oVINo5SlSf http://t.co/y7hg8UO5ke
28 minutes ago
KNOCK identity - Self Awareness
We're looking for participants for an illustration-themed Studio Audience
Posted by James Cartwright
2 days ago from
It's Nice That
Michael Bierut Gives His First-Ever "Slide-Free" Lecture at MFA Products of Design
free tool for web developers/designers to add beautiful style to Google maps.
Shared in Tools & Resources by Julie Ray
Hockey Bunnies Logo
I Like Music Logo(s)
UIBrandDesign (UI Brand Design)
RT @AIGAdesign: Check out freelance designer @urbanseashell & her Shadow, wishing #AIGAdesign another 100+ years! #HatsOnAIGA100 http://t.c…
3 hours ago