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Air travel booking
application screen, Sabre Travel Reservation System, 1994–1996. Part of
an innovative overhaul of a system unchanged for 20 years, this project
took place between 1994–2000.
Aaron Marcus, Principal
Wolfgang Heidrich, Lead Designer/Analyst;
Grant Letz, Designer/Analyst
Aaron Marcus, president of Aaron Marcus and Associates, Inc., in Berkeley, California, was born in Omaha, Nebraska, in 1943. He received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968. He is the husband of AIGA Fellow Leslie Becker. Marcus is a recognized authority on designing user interfaces, information visualization and cross-cultural user-experiences for desktop software, websites, mobile devices and vehicle systems. In addition to receiving design awards from I.D., the New York Type Directors Club, Icograda and the Society for Publication Design, he has co-authored the books Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). He has published 250 articles and chapters in seven books, has tutored/lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the ITT Institute of Design.
Aaron Marcus was the world’s first graphic designer to work with computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969–71), to design virtual realities (1971–73), to establish a computer-based graphic design firm (1982), to be awarded a USDoD DARPA grant (1982), and to receive the NCGA Industry Achievement Award for his contributions to computer graphics (1992). In 2000 Icograda named him as a Master Graphic Designer of the Twentieth Century. In 2007, AIGA named him a Fellow. In 2008 ACM SIGCHI elected him to the CHI Academy, the first graphic designer ever so honored. In 2009, the Business Forms Management Association awarded him for lifetime contribution to the forms design profession, and the Usability Professionals Association awarded him a service award for his being editor-in chief of user experience for six years. Marcus and his associates work with global companies and start-ups worldwide as planners, consultants, designers and analysts of products and services that are usable, useful and appealing, thereby helping people make smarter decisions faster.
Seven billion people on the planet, illustrated Food Rules, the power of data, 30 covers in 30 days, the new Google Reader and how The Onion is saving print—these are our stories of the week.
A short film about designer, entrepreneur and social advocate John Bielenberg, who was awarded the AIGA Medal at “Bright Lights: The AIGA Awards Gala” in New York City in April 2013.
Section: Inspiration -
AIGA Medal, interview, social issues, social responsibility
Having worked on both sides of the design fence—in-house and in agencies—Heather Loftiss has had the unique opportunity to see where each has advantages, faces challenges and benefits the client. Here are her top takeaways.
Section: Inspiration -
in-house design, INitiative
Although Mike Mills is better known these days as a writer and director—his latest film, Beginners, is in theaters now—he started his career as a graphic designer. Here he discusses Herbert Bayer, the history of the pride flag, teaching Ewan McGregor how to to draw, and the influence design has on his filmmaking.
Section: Inspiration -
graphic design, interview, Voice, entertainment
AIGA MAKE/THINK Conference - Title Sequences & Motion Graphics
This book is a hologram: @VolumeSF's @ericfheiman on packaging design for Dave Eggers' novel: http://t.co/eedkx8Z31j @mcsweeneys #DesignEnvy
15 hours ago
An Apple a Day
Front: Loop the Loop
Posted by (author unknown)
27 days ago from
Using Design to Connect with Corporate Employees
Posted by Terry Lee Stone
6 days ago from
Hot Skills for Job Seekers to Possess in 2013
Shared in Tools & Resources by
Espace GO Branding
Cossette / Identica Branding & Design
dianholton (Dian Holton)
@aigadc Design in the park series featuring Shel Perkins "When Talent Isn't Enough." #aigaconnect http://t.co/S4q05Diubl
12 hours ago