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Air travel booking
application screen, Sabre Travel Reservation System, 1994–1996. Part of
an innovative overhaul of a system unchanged for 20 years, this project
took place between 1994–2000.
Aaron Marcus, Principal
Wolfgang Heidrich, Lead Designer/Analyst;
Grant Letz, Designer/Analyst
Aaron Marcus, president of Aaron Marcus and Associates, Inc., in Berkeley, California, was born in Omaha, Nebraska, in 1943. He received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968. He is the husband of AIGA Fellow Leslie Becker. Marcus is a recognized authority on designing user interfaces, information visualization and cross-cultural user-experiences for desktop software, websites, mobile devices and vehicle systems. In addition to receiving design awards from I.D., the New York Type Directors Club, Icograda and the Society for Publication Design, he has co-authored the books Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). He has published 250 articles and chapters in seven books, has tutored/lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the ITT Institute of Design.
Aaron Marcus was the world’s first graphic designer to work with computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969–71), to design virtual realities (1971–73), to establish a computer-based graphic design firm (1982), to be awarded a USDoD DARPA grant (1982), and to receive the NCGA Industry Achievement Award for his contributions to computer graphics (1992). In 2000 Icograda named him as a Master Graphic Designer of the Twentieth Century. In 2007, AIGA named him a Fellow. In 2008 ACM SIGCHI elected him to the CHI Academy, the first graphic designer ever so honored. In 2009, the Business Forms Management Association awarded him for lifetime contribution to the forms design profession, and the Usability Professionals Association awarded him a service award for his being editor-in chief of user experience for six years. Marcus and his associates work with global companies and start-ups worldwide as planners, consultants, designers and analysts of products and services that are usable, useful and appealing, thereby helping people make smarter decisions faster.
opened the forum for emerging designers to tweet their burning questions to Ram Castillo, career expert,
senior designer and author of How to Get a Job as a Designer, Guaranteed. Tweet your questions about scoring a great
design job @thegiantthinker
and check back here to read his insights.
Section: Inspiration -
advice, new business development
One of the perks of being the managing editor at AIGA is spending my
mornings reading design stories and calling it “work.” But not everyone
(or wants to) peruse RSS feeds like it’s their job. Consider
this a hit list (as well as a few things you may have missed) of the
things I’ve and seen, read and watched this week.
Section: Inspiration -
Education, graphic design, packaging
Learn more about the jurors’ thoughts on this 2013 “Justified” selection.
Section: Why Design -
Is the godfather of film, also the godfather of design? Shaughnessy explores the nexus between art and design in Francis Ford Coppola's Zoetrope: All-Story.
Section: Inspiration -
52 liqueur fusions
Jennifer Sterling Design
RT @holaimpatti: I'm so inspired today! Thank you, @etsy and @randyjhunt, for sharing your space with @AIGAdesign and the #GAINstudiotours.
3 hours ago
IBM Smarter Planet Illustrations and Posters
11 Most Interesting and Inspirational Packaging Designs
Posted by Spyre Studios
Ghostly & Behance Action Method Notebooks For Designers
Posted by Gregory Han
2 days ago from
Graphic Design Blueprints: Architects have them, now designers do too. Boost designs by discovering their target markets' Visual Preferences
Shared in Tools & Resources by Steven Kronick
Nick Jr. IDs: Bouncing Ball, Ants, Reindeer, Owls, Counting Creatures
Aldo Comfort and Fit Packaging
RT @aigajax: NEW POST // Getting Digital this Weekend. #AlphaLab #LetsGetDigital #aigaconnect http://t.co/TABPQEgG7x
6 hours ago