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Air travel booking
application screen, Sabre Travel Reservation System, 1994–1996. Part of
an innovative overhaul of a system unchanged for 20 years, this project
took place between 1994–2000.
Aaron Marcus, Principal
Wolfgang Heidrich, Lead Designer/Analyst;
Grant Letz, Designer/Analyst
Aaron Marcus, president of Aaron Marcus and Associates, Inc., in Berkeley, California, was born in Omaha, Nebraska, in 1943. He received a BA in physics from Princeton in 1965 and a BFA/MFA in graphic design from the Yale School of Art in 1968. He is the husband of AIGA Fellow Leslie Becker. Marcus is a recognized authority on designing user interfaces, information visualization and cross-cultural user-experiences for desktop software, websites, mobile devices and vehicle systems. In addition to receiving design awards from I.D., the New York Type Directors Club, Icograda and the Society for Publication Design, he has co-authored the books Human Factors and Typography for More Readable Programs (1990), The Cross-GUI Handbook for Multiplatform User Interface Design (1994) and Mobile TV: Customizing Content and Experience (2009). He is also the author of Graphic Design for Electronic Documents and User Interfaces (1992). He has published 250 articles and chapters in seven books, has tutored/lectured at prestigious corporations and universities worldwide, and has taught at Princeton, Yale, Hebrew University of Jerusalem, the University of California at Berkeley, and the ITT Institute of Design.
Aaron Marcus was the world’s first graphic designer to work with computer graphics (1967), to program a desktop publishing system (for the AT&T Picturephone, 1969–71), to design virtual realities (1971–73), to establish a computer-based graphic design firm (1982), to be awarded a USDoD DARPA grant (1982), and to receive the NCGA Industry Achievement Award for his contributions to computer graphics (1992). In 2000 Icograda named him as a Master Graphic Designer of the Twentieth Century. In 2007, AIGA named him a Fellow. In 2008 ACM SIGCHI elected him to the CHI Academy, the first graphic designer ever so honored. In 2009, the Business Forms Management Association awarded him for lifetime contribution to the forms design profession, and the Usability Professionals Association awarded him a service award for his being editor-in chief of user experience for six years. Marcus and his associates work with global companies and start-ups worldwide as planners, consultants, designers and analysts of products and services that are usable, useful and appealing, thereby helping people make smarter decisions faster.
Can the abstract qualities of a logo, such as “novelty”, “originality” or “uniqueness” be researched? Bowie, a sociologist who studies the behavior of organizations, tries to reconcile the quantifiable with the magical.
Section: Inspiration -
branding, design thinking, Voice
One of the perks of being the managing editor at AIGA is spending my
mornings reading design stories and calling it “work.” But not everyone
(or wants to) peruse RSS feeds like it’s their job. Consider
this a hit list (as well as a few things you may have missed) of the
things I’ve and seen, read and watched this week.
Section: Inspiration -
Education, graphic design, packaging
How has EYE magazine weathered the vicissitudes of design culture and retained its relevance after publishing 60 issues? Editor Walters discusses how the magazine has stayed in the center of a quiet storm of ideas.
Section: Inspiration -
print design, interview, Voice
When it comes to design, most companies have at some point found themselves at a crossroads, choosing between doing work in-house or hiring an agency. The more important design becomes to business, the more businesses are inclined to try their hand at developing in-house talent. This presents a challenge for agencies. As the work shifts, how do we shift accordingly? And what would the goals of such a shift entail?
Section: Why Design -
in-house design, digital media, business strategy, partnerships, problem solving, strategy, technology, business plans, new business development, studio management
Cheers, PointFive! So glad you could join us. Safe trip home RT @PointFiveDesign: Thank you for an outstanding 3 days. Bravo #GAINconference
2 hours ago
Gallagher & Associates
Redesigning Business at the 2014 AIGA Gain Conference
Barbara "Basia" Coulter
Remember those great Volkswagen ads?
Posted by David Airey
3 days ago from
David Airey, graphic designer
Graphic Design Blueprints: Architects have them, now designers do too. Boost designs by discovering their target markets' Visual Preferences
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Willy St. Co-op T-Shirt
RT @aigajax: NEW POST // Getting Digital this Weekend. #AlphaLab #LetsGetDigital #aigaconnect http://t.co/TABPQEgG7x
2 days ago