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  • Workshop: Facilitation by Design San Francisco


    The Autodesk Gallery, San Francisco

    Increasingly, organizations need a more integrated approach to business challenges, and designers are often asked to guide diverse groups of organizational leaders, colleagues and community members to develop solutions for big, interconnected problems. The skills required to lead these groups effectively are rarely taught, but as designers’ roles continue to evolve, the ability to successfully facilitate a diverse group and create effective solutions is a critical skill set to master.

    This two-day workshop is for professionals who want to gain confidence leading Interdisciplinary problem-solving sessions. Attendees will gain resources, strategies and valuable insights to help them guide people effectively through a collaborative design thinking process.

    This workshop is now full. To learn about workshops in other cities, visit: www.aiga.org/facilitation-by-design 

    Registration rates
    Until April 30, 2014
    After April 30, 2014
    Supporting+ member
    Contributor member

    What you’ll learn

    Design facilitation skills are something organizations are willing to pay for, and critical tools for anyone who wants to work in social impact. These skills can help designers earn additional revenue as independent consultants, but they will also benefit designers who are seeking leadership roles within their organizations or communities. Hear what past participants had to say about "Facilitation: by Design" by reading their testimonials here.

    Attendees will learn actionable facilitation tools and methods; explore modules that include descriptions, considerations, tools and activities that can be used; and see real-world examples of how a facilitator managed particular aspects. Specific topics in this workshop include:

    • The role of the facilitator
    • Understanding and framing the problem
    • Designing agendas and activities
    • Creating engaging environments
    • Collaboration and decision-making
    • Managing group dynamics
    • Dysfunction junction
    • Planning for success

    The hands-on workshop will also address a variety of situations commonly faced by facilitators:

    • Facilitators who are internal versus external to an organization
    • Facilitators who are internal versus external to a coalition of people
    • The nature of participation, whether mandatory or voluntary
    • Determining meeting/workshop intentions, such as decision making, consensus building or idea generating

    Whether you work within an organization to further the role of design, have been asked to facilitate conversations, or are involved in community work that needs help moving forward, the “Facilitation: by Design” workshop will help you enhance your skill set, increase your effectiveness at problem-solving and improve your marketability.

    Workshop schedule

    Thursday, June 19
    8:30 a.m. Check-in and optional catered breakfast
    9:00 a.m. Workshop begins
    1:00 p.m. Catered lunch
    5:00 p.m. Workshop concludes for the day

    Friday, June 20
    8:30 a.m. Optional catered breakfast
    9:00 a.m. Workshop begins
    1:00 p.m. Catered lunch
    5:00 p.m. Workshop concludes


    The workshop will be held at the Autodesk Gallery, located at One Market Street, Floor 2 in San Francisco, California.

    Your workshop registration includes continental breakfast and catered lunch on Thursday and Friday, June 19 and 20. Attendees are responsible for covering the cost of transportation and lodging, as well as evening meals. See the Lodging page for hotel and transportation options.

    Workshop instructor

    Al Yassini headshot new 100x100Renna Al-Yassini, project lead at Adaptive Path; senior strategist, service designer and design researcher

    Al-Yassini leads initiatives to create new products and services for a wide range of clients, guiding them through the entire arc of the project and systems-thinking processes, while fostering collaboration amongst stakeholders. Al-Yassini came to design having been raised in the social justice world, working as a communication strategist for nonprofits, government projects and social justice initiatives. She has guided diverse groups of people through a variety of collaborations—from teenagers in East Oakland working to open up a state-of-the-art youth center, to bank executives working to establish a new business entity. She remains committed to helping designers wishing to work in the social impact space to do so responsibly, effectively and critically.

    Al-Yassini is the co-founder and senior advisor of the Roudha Center, has been recognized as one of Bloomberg Businessweek’s “Twenty-One People Who Will Change Business,” and is a regular AIGA Design for Good facilitator.

    M_Breslin_100 x 100Maggie Breslin, designer, researcher and writer at Smaller Sanities; faculty at the School of Visual Arts

    Maggie Breslin is a designer and researcher with a unique focus in healthcare although she does work in other fields as well. She pioneered the role of designer/researcher at Mayo Clinic’s Center for Innovation when she joined in 2005 and helped build the program until she left in 2011 to establish her own practice, Smaller Sanities. She leads and collaborates on research, design and development efforts around topics as diverse as decision-making, risk communication, integrated practice models, remote care, caregiving, end of life, social determinants of health and minimally disruptive medicine. She believes strongly that good conversation is key to transforming healthcare and that design has a big role to play in making it happen. She has logged many hours observing and talking to patients and clinicians and counts those opportunities as among her most treasured.

    She teaches in the Design for Social Innovation program at the School of Visual Arts (SVA) in New York City.  She has published in journals ranging from Design Issues to Archives of Internal Medicine. Breslin holds a Masters of Design from Carnegie Mellon University and a B.S. in Mass Communications, Film and Television, from Miami University, Oxford, Ohio.

    Registration policies

    Your registration constitutes permission to use photos, audio and video recording taken of you at the event for promotional and educational purposes in connection with AIGA and : by Design conferences and activities, in corresponding publications and in AIGA’s archives.

    There will be a $100 cancellation fee for cancellations made prior to April 16. AIGA will refund 50 percent of conference fees paid for cancellations made between April 16 and May 14, 2014. No refunds will be available after May 14, 2014.

    Cancellation policy

    The workshop is subject to cancellation or change. Liability is limited to funds remitted for workshop registration and sponsorship fees.

    Learn more about AIGA’s professional development opportunities.

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