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    idarg: Identidad Argentina Argentinean Identity

    June 12–August 15, 2008

    From tango to Che Guevara, and from the gaucho to Evita, Argentine identity is a constantly evolving, complex concept. By developing an iconography that rebrands and represents the country's historical events, art, geography, cuisine and traditions, Buenos Aires designers Hernán Berdichevsky and Gustavo Stecher of imagenHB have created a new symbolism for Argentina, presented in this exhibition and also explored in a line of clothing called Nobrand.

    As the designers state: “We are communicators in uncertain times, when identity tends to get lost. Our goal is to communicate a national identity using an abstract vocabulary of beauty and synthesis that conveys a perception of Argentina's history as well as its present.”

    The idarg exhibition at the AIGA National Design Center.

    Desde el tango hasta el Che Guevara y desde el obelisco hasta la empanada, la identidad argentina es un concepto complejo y en constante evolución, en cuyo interior se expresa, con más o menos fuerza, un variopinto conjunto de íconos provenientes de la historia, el arte, la geografía, la naturaleza, la cocina y la tradición.

    Somos comunicadores de un tiempo sin certezas en el cual la identidad tiende a desmaterializarse. Nuestro anhelo es ser comunicadores de una identidad nacional a la que aspiramos haber transformado en un universo abstracto de belleza y síntesis, que mejore la percepción de nuestra historia y nuestro imaginario en la generación de nuestros hoy pequeños hijos.

    Visit www.idarg.com for more information about this work.

    The exhibition will be on display at the AIGA National Design Center, in the mezzanine. For more information, call 212 807 1990.

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