With AIGA Blue Ridge's new learning series, Essentials, we'll discuss and divulge useful how-to information on topics ranging from marketing and photography to web development and social media. The goal of Essentials is to arm you, our members, with knowledge, inspiration and resources to make you a more well-rounded design professional.

And, no, we're not going to pass out manuals and expect you to learn on your own. Instead, we'll invite guest presenters to share their ideas and useful tips and techniques with you.

What's in a Name? Guerrilla Marketing

Get ready to meet the gorilla of the marketing world - guerrilla marketing, that is. Join Whitney Hahn, co-owner and business manager of Digital Bard, as she delivers an energetic and informative presentation devoted to guerrilla marketing. Learn tactics and strategies that can take any marketing campaign from so-so to standout.

Light refreshments will be served.

Free for AIGA members; $15 for non-members. Register by emailing Jessica Dean at jess@graphcomcreative.com.