John Bielenberg lecture
Founder Project M
What John does best is help organizations find the courage and the
sense of humor to consider whole new ?wrong? ways of bringing their
stories, ideas, and innovations out into the world. John feels so
strongly about the value of thinking wrong that he created a
program called Project M that is designed to inspire and educate
young designers, writers, photographers and filmmakers by proving
that their work ?especially their wrongest thinking? can have a
positive and significant impact on the world. Project M has
developed projects to help a conservation area in Costa Rica,
Micro-financing in Ghana, New Orleans after Katrina, the community
of East Baltimore and connecting households to fresh water in Hale
County Alabama.
In his career, John has won over 250 design awards, was
nominated for two National Design Awards from the Cooper-Hewitt
Museum, and the San Francisco Museum of Modern Art has acquired six
of his projects and staged a solo exhibition in 2000. John is also
a founding partner of C2, MavLab, and Nada Bicycle Collective.
The lecture is part of the CCS Toyota lecture series. It is a
free event from AIGA to the design community.