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The escalation of gun violence in our communities was evidenced most recently in the tragedy at the elementary school in Newtown, Connecticut in December 2012. While such events receive intense media coverage in the immediate aftermath, this disturbing trend typically slips from the attention of both the public and policy makers—until another horrific event occurs.
We are not powerless. If the full strength of our profession’s
creativity can be harnessed to clarify and give form to this subject, we
able to command the attention of the public and to help effect a
solution. As a community of designers, through AIGA, we can amplify our
AIGA encourages you to participate in a campaign for change by
submitting a nonpartisan public-awareness poster to the “End Gun Violence” project.
The purpose here is to take action, rather than remain passive
observers. We call upon our fellow members to participate in a nonpartisan
effort focused on this critical social issue. As a profession, we have a
responsibility to address the things that matter. We have the ability to do
real and lasting good.
Like the “Get Out the Vote” campaigns, the primary vehicle will
be an open, online collection of members’ designs bearing the
AIGA campaign identity, where visitors can download a PDF version to print and post, or an image to share on social media.
There is no single message—the power of the “End Gun Violence” campaign will be in the collection of our voices. Visuals and text must be
nonpartisan, supporting the simple premise that gun violence is detrimental to
the life of our communities. Any AIGA member will be entitled to post designs
in the gallery.
AIGA encourages members to seize the initiative in activating
our community on issues that matter in a constructive, nonpartisan and
persuasive manner. These efforts reinforce the power of the design community
and the relevance of their creative talents.
To participate, download the design brief to create your poster and return here to submit your entry.
Richard Grefé John ClarkExecutive director, AIGA AIGA member, AIGA Los Angeles
The eight most recent submissions are shown below—visit endgunviolence.aiga.org to see the full collection.
When researching and iterating ideas for this project, I was astounded by the prevalence of gun violence in the US. As my ideas were informed by events on the news I kept working. Since the Newtown murders, there have been 14 mass shootings, George Zimmerman was acquitted on murder charges and Aarron Hernandez is under arrest and yet to go to trial on the murder of his friend Odin Loyd. It amazes me that guns are that easy to obtain and use on others. It's as if the members of the general public are so paraniod they may become a victim of a shooting, they argue for more weapons, more bullets than some reasonable solution. As corny as the lyrics to the Elvis Costello song are, really what is so funny about peace, love and understanding? We teach our children to use their words, to explain themselves so we can best understand them. Why is that so hard to do as adults? Are we really that scared of others? We need to ask ourselves why it's so important to accept the death of others is expected in order to protect ourselves or our stuff. We can put an end to gun violence.
With all the violence we see in society, especially by teens and young adults, we need to do a better job of teaching them that there are always other options.
My Poster presents how guns give the awareness of the dangers to America in a metaphor way.
Americans have access to use guns more than other countries. I applied the gun on Frying pan handle because the pan is that many people use everyday, as Americans possess guns everywhere. After the gun is triggered, an egg spreads out and then it becomes a shape of America.
An abuse of the guns infers hot frying pan so that the egg (America) is melted down.
Does a real hunter need a 30 round magazine to go deer hunting?
Guns, per se, aren't the problem - hundreds of millions of guns are owned by responsible Americans. Guns getting into the wrong hands of the relative minority of people who shouldn't be allowed to handle guns is the problem.
Statistics (easily found on the web) show that background checks work, have prevented the sales of guns to hundreds of thousands of those with criminal or certain psychiatric histories who attempted to purchase firearms. Currently, however, background checks do not extend to gun shows or private sales, including over the internet.
In April, 2013, under pressure from the gun manufacturers-backed NRA, Congress rejected the Manchin-Toomey bill that calls for universal background checks, despite the support of 90% of Americans!
We must continue to pressure members of Congress to support the bill.
April 9th 2013
A 6-year-old New Jersey boy died after being shot in the head by a 4-year-old playmate as their parents stood in the yard nearby. The .22-caliber rifle interrupted this 6 year old's life. A tragedy that shouldn't have occured. Help end gun violence.
A childhood game we can all relate to depicting a different message.
What if the gun was pointed at you? It is time to stop the madness and the time is now!
AIGA’s Get Out the Vote campaign invites designers to create nonpartisan
posters and videos that inspire the American public to participate in
the electoral process and vote in the 2012 general election.
Section: Why Design -
Design for Democracy, posters, election design
Build relationships, bring clarity to your vision, and build enthusiasm by running a Brand Experience Workshop.
The topic of racial diversity in graphic design has been going on for well over 20 years. What can we actually do change the makeup of the community so it reflects the multicultural world we live in?
Section: Inspiration -
Diversity and Inclusion, diversity
Life In Abundance (LIA) is a nonprofit organization that works in seven countries throughout northeast Africa. Their goal is to mobilize, train and equip local churches to implement holistic ministries that focus on the poor, orphaned, and vulnerable within their own communities. Since 2007, Rule29 has worked with LIA on strategy and branding both in the U.S. and Africa, designing a new communication system that included logo and collateral, as well as ads, brochures and annual reports.
Section: Why Design -
Design for Good, advertising, branding, graphic design, identity design, print design, culture, diversity, international, social responsibility, strategy
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