When I started out, I worked for a designer who told me that there was a little regret in every job. At the time, I thought this was a negative outlook.
But now I realize that if you don’t see that there are things that you could do differently or better, you won’t keep striving to improve. The designers
who aren’t afraid to question themselves and their work are the ones who ultimately get better and succeed.
Technical ability brings the idea to life
A creative director that I visited in college told us, “Don’t lie to me, because I will find out what you can and can’t do within one week. And if you
can’t do what you said you could, I will fire you.” That terrified me at the time, but he was right. An employer needs to know what you’re skilled in and
what you still need to learn. If you misrepresent yourself, it puts everyone in a bad situation. While you can learn on the job (and will), most firms
don’t have time to teach you the software you should have learned in school. Learning how to execute well is what will make your work sing. Bad execution
can kill a great idea.
Stay ahead of the curve
You need to know how to design both for print and digital media, period. An understanding of both allows you to express ideas in any application and helps
you to be a better resource for your clients.
Communicate what you do best
Know what your strengths are—develop them and stick with them. Don’t try to be everything to everyone. If you’re a web designer, focus on that. And when
you’re looking for a job, look at firms that you think fit well with your skills. Don’t try to say that you’re a great fit for the job if your skills
aren’t what they are asking for. Neither one of you will be happy.
Do design because you love design
It shouldn’t be work, it should truly be your passion. Abraham Lincoln said, “Always bear in mind that your own resolution to succeed is more important
than any one thing.”
This essay was first featured in AIGA’s Survey of Design Salaries.
Ellen Bruss Design (EBD) was established in 1990. We uphold the highest standards for design and our work consistently exceeds expectations. We deliver our best, every time. We get results. And, we get noticed.
The secret to our success and award-winning work is our team. We are collaborative. We are creative. We are smart. We are problem-solvers. Most of all, we are a team who loves design and has a passion for what we do. This is what sparks the
imagination and makes the magic.
College is only the beginning. Use your college years to learn broadly
and build a portfolio that opens minds and doors. Ask your professors to
your work; go beyond what’s required...
Section: Inspiration -
mentoring, advice, students
I write this while on an airplane. Which is an apt metaphor for where design has gone (and is going). Design is now a world without defined disciplines,
boundaries or restrictions. It is a world with endless points, all interconnecting and leading to a greater destination. Each one of these connection
points is an opportunity to build pieces of a greater story. You are the architect of your own flight path. Create your personal journey by taking
advantage of every opportunity that arises.
Section: Inspiration -
personal essay, mentoring, advice, students
Ireland asks designers to shed their “creative guru” and “angry artist” egos, and tells us why she’d rather spend time defending her opinions to 20 year olds.
Section: Inspiration -
Conference , design thinking, professional development
Every great success story starts at the first chapter, and we are honored to start two books at once. AIGA Baltimore has been awarded two AIGA Innovate grants to work on two special projects that are poised to have a lasting impact on the design community in Baltimore and at large.
A few thoughts on how to communicate with design, and how to enjoy it more if you find yourself bored with it.
AIGA Design Archives
Second Story Interactive Studios
@amydevers Thanks for having such a great podcast for us to share!
4 hours ago
Illustrator, letterer, #AIGAdesignconf speaker @mrseaves on @DesignMilk's @CleverPodcast: https://t.co/PYLAUkLv34 https://t.co/1ZEvMABOsZ
5 hours ago
"We’re being driven apart, rather than pulled together." MORE #GetOutTheVote on Google Arts: https://t.co/odwSlXZgbd https://t.co/ovgvcbRoFT
6 hours ago
BMORE Inspired at Station North Arts District
July 26, 2016
Two AIGA Innovate Awards Granted to AIGA Baltimore
July 22, 2016