Forgot your username or password?
I've had more than one mentor, five to be exact: Joe Gibbey,
Mort Leach, Hermann Zapf, Mary Sheridan, and Henry Dreyfuss, who
came into my life in that order. Joe Gibbey first taught me
commercial art in 1948 at Frank Wiggins Trade School in Los
Angeles. Its now called Los Angeles Trade Technical Jr. College. It
was an evening course and where I was introduced to the magic of
letterforms. Gibbey made me use a brush to ink my letters, but
first I had to develop the letters on a single piece of paper and
through a process of erasing and redrawing I learned about form,
spacing, proportion, and weights; Gibbey first taught me how to
Mort Leach was a transplanted New York lettering man who taught
enormous classes in the 1950s at Art Center at night; sometimes as
many as 40 students showed up. Mort was far more rigorous in his
expectations and finely tuned my perceptions. He introduced me to
Hermann Zapf's work, Optima, Palatino and the grandest of all
titling faces, Michelangelo. I was mesmerized by Mort's ability and
I desperately tried to please him. He was funny too. After four
semesters he asked me to be his assistant. I taught lettering,
introduction to typography and logo design at Art Center for 27
I didn't meet Hermann Zapf until almost 40 years after I was
introduced to his work—we are friends now. Zapf stands first
amongst the towering figures in the 450–year history of font
design. Generously, he wrote a brief introduction to my Fonts &
Logos book, perhaps the greatest compliment I've received. While I
am not a broadpen calligrapher (I draw letters instead of writing
them), at school I copied his calligraphy, surely the most glorious
work of all writing masters, studied his fonts and researched his
life and work.
One of Art Center's towering figures, tiny Mary Sheridan, was
chair of Packaging. The students adored her. She was tough as nails
and demanded mountains of homework and instilled in them a strong
understanding of three–dimensional design, color sense, subtlety,
and sternly demanded impeccable craftsmanship. I didn't take her
classes, I later freelanced for her studio for almost 25 years.
When she became the partner and West Coast director of Frank
Gianninoto's design firm, she had to relinquish her clients and in
turn introduced me to Henry Dreyfuss, one of the great founders of
American industrial design.
So began a 17–year business relationship that was in itself an
education in taste, psychology, practicality, formality, design,
client relations, presentations, and understated prestige that
molded my design esthetic. It was Dreyfuss, when named a trustee of
California Institute of Technology, who recommended my talents to
the University, that again became a 20–year consulting
Above all, it has been the kindnesses of these mentors, geniuses
really, who, sensing my desire to work hard to burnish my craft,
that are responsible for my beliefs and accomplishments.
Doyald Young, Graphic Design
Sherman Oaks, California
Design educator Vavetsi prepares students for the real world of designing for clients’ needs, not their own.
Section: Inspiration -
personal essay, graphic design, mentoring, students
Frank Baseman, principal of Baseman Design Associates and an assistant professor at Philadelphia University, shares his design heroes.
Paul Tosh on Sarah Moore Webster's New World Dictionary describes a mentor as a
wise, loyal advisor, a teacher or coach. Sarah Moore, Associate
Professor of Art History at the University of Arizona has been and
is all of those. As my professor in several of my art history
classes, especially those in European Mod
Section: Inspiration -
personal essay, graphic design, typography, mentoring, students
This essay is part of "Centennial Voices," a series initiated as part
of AIGA's Centennial celebrations to spark conversations about the
past, present and future of design within the design community and
Section: Inspiration -
critique, culture, technology
It's that special season of the year, and with a new year fast approaching, we begin to think back about what the past year has brought. As we've looked back on our 10th year serving you – our design community – we're immensely thankful for our members that have been along for the ride with us. And we don't just want to say thanks, we want to give thanks!
Each Wednesday for the month of December, we're giving away an individual 1-year SkillShare membership. Want in on this holiday cheer? It's simple! Let us know what your thankful for about AIGA Blue Ridge in a post on Facebook, Twitter, or Instagram and tag it with #aigabrholiday, and you'll be entered for a chance to win! That's it! Rules? Only one membership per person. So, what are you thankful for about AIGA Blue Ridge?
A brand is, or at least should be the representation of a particular group of people and the activities in which they engage, and not the thing itself.
Section: Why Design
Paper Collective Prints and Posters: A webstore that nods to Denmark's design heritage and donates at least 15% of profits to charity
Posted by Cajsa Carlson
Alt Group Limited
The holidays are a perfect time for our new @Skillshare partnership. AIGA'ers get free month + subscription discount: http://t.co/AOCBzj6Swk
An hour ago
Bard Graduate Center Identity
AIGA AZ 2014: A Year in Review
December 16, 2014
Pro Bono Lead Graphic Designer
December 14, 2014
15 uses for Newsprint
Chris Silas Neal Studio