Don't Waste Time
So far, the most rewarding aspect of my career has been the
constant deconstruction/reconstruction of self and my thought
process. I love the idea of revisiting my circuitry to get a map on
where I stand at that moment. The perpetual reappraisal of
techniques, ideas, styles, approaches and even personal aesthetic
is an amazing exercise. While still in college, I had a professor
tell me that if I loved a particular piece too much to change it,
then I had lost the opportunity to grow. This has been a hard
lesson learned over the years, but in the attempt to do so I have
become a more effective creative professional and, in a larger
sense, a better person. My creative abilities are rooted in my life
en masse, so self-assessment is a life skill as well as a
career skill.
In the spirit of self-assessing, the main thing I would have
done differently is that I would have followed my own voice earlier
and more often. Near the end of my schooling I fell into the common
trap of doing what I thought was going to get me a job—acting the
part rather than investing in myself and listening to my instincts.
I know that there are certain norms that come with any career path
but I was very much a “sheep,” in that I went along with the “in
crowd” of the art and design set in the hopes that what I was doing
would gain me peer acceptance. This added many years more than
necessary and lots of uncomfortable fits in the search for what was
right for my career and, ultimately, my life.
The main thing I would have done differently is that I would
have followed my own voice earlier and more often.
The about-face came when I had done everything “right” by the
standards of the design clique but didn't like what I saw in my
work or in the mirror. It came to the point where the work was good
but stale because it didn't have any of my own instincts in it.
Sadly, I couldn't trust myself with my own ideas. That's a
gut-wrenching realization. Now, that's not to say that I was a
Rebel Without a Clue. No. I simply learned to study, communicate
and operate with the knowledge of what good design is, but stay
present in the work and listen to my own voice and trust myself and
my instincts.
As for regrets, I have a couple. I would like to have spent more
time in another region of the country. I crave constant
stimulation, indulgence and communication and that's not often
found in my area. It's difficult because where I live can be rather
“vanilla” and personally I am not. My personal style affects my
creative style, so it can be hard at times. The other regret I have
is tied to the first. In the earlier years of my career path, I had
a complete lack of involvement with or exposure to the wider world
of professional creativity. The job market in my area was corporate
and dominated by larger ad agencies, reducing many designers to
nothing more than template fillers. So, a large amount of my time
and efforts weren't career oriented, even though I made sure they
were still very creative in order to fill that void in my career
and personal life. Those years did afford me some very unique ways
of being inventive and working in different mediums that to this
day continue to shape my approach and style. By not always having
that creative work directly associated with my career, I do believe
I lost valuable time in the actual business of design.
About the Author: Steve Gordon Jr. is an independent designer, consultant, writer, speaker and getaway driver, operating the identity-design-driven outfit RDQLUS, based in Omaha. A past speaker at and current adviser for the HOW Design Conference, Gordon is currently authoring a book project for Rockport Publishers, guest appearing on the Reflex Blue podcast at 36point.com, challenging morning mall walkers to races and searching for the only the most wicked sneakers.