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In late 2007, the Designers Accord was founded with the goal of changing the way the creative community does business. Designers, educators and business leaders adopted a
“Kyoto Treaty” of design (later renamed the Designers Accord) that
specified a particular ethos and behavior around sustainable design. The
underlying philosophy was that by collectively building our
intelligence around issues of climate change and humanitarian issues,
designers could catalyze innovative and sustainable problem solving
throughout the creative community.
Today, the Designers Accord is a
global coalition of designers, educators and business leaders, working
together to create positive environmental and social impact. The
Designers Accord creates a knowledge-sharing network throughout the
global creative community to share best practices and help accelerate
adoption of sustainability principles. All adopters, globally, are asked
to proactively engage in a dialogue about environmental impact with
each client and customer, and to integrate sustainable alternatives in
In 2008 AIGA elected to endorse Designers Accord, reflecting a continued organizational commitment to inspiring sustainable business practices in the design profession that imparts the value of sustainable design at every level.
The Designers Accord formalized a commitment to socially responsible design. AIGA has reinforced this commitment by making it part of the standards of professional practice, to which all AIGA members are encouraged to adhere. Both The Living Principles and Design for Good are ways for designers to act on the commitment implied by Designers Accord.
In this video, hear
from leaders in the AIGA community on the importance of design in
solving society’s trickiest problems, see examples of how individuals, chapters and companies are already making a
difference, and learn how you too can get involved.
Section: Why Design -
Design for Good, pro bono, social responsibility, design educators, students
Mohawk knew that they needed to redefine their perspective on paper in a progressively digital world. What was briefed as a campaign for Superfine soon evolved into an investigation of Mohawk as a brand and how the company and paper itself are culturally relevant.
Section: Why Design -
Guatemala City type project
Posted by Mark Sinclair
2 days ago from
VSA Partners, Inc.