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In late 2007, the Designers Accord was founded with the goal of changing the way the creative community does business. Designers, educators and business leaders adopted a
“Kyoto Treaty” of design (later renamed the Designers Accord) that
specified a particular ethos and behavior around sustainable design. The
underlying philosophy was that by collectively building our
intelligence around issues of climate change and humanitarian issues,
designers could catalyze innovative and sustainable problem solving
throughout the creative community.
Today, the Designers Accord is a
global coalition of designers, educators and business leaders, working
together to create positive environmental and social impact. The
Designers Accord creates a knowledge-sharing network throughout the
global creative community to share best practices and help accelerate
adoption of sustainability principles. All adopters, globally, are asked
to proactively engage in a dialogue about environmental impact with
each client and customer, and to integrate sustainable alternatives in
In 2008 AIGA elected to endorse Designers Accord, reflecting a continued organizational commitment to inspiring sustainable business practices in the design profession that imparts the value of sustainable design at every level.
The Designers Accord formalized a commitment to socially responsible design. AIGA has reinforced this commitment by making it part of the standards of professional practice, to which all AIGA members are encouraged to adhere. Both The Living Principles and Design for Good are ways for designers to act on the commitment implied by Designers Accord.
Looking for additional ways to design for good? This list of organizations and programs is a great place to start. There are many more opportunities out there—so if you know of a resource we should add here let us know!
Design for Good
This social media campaign focused exclusively on motivating young voters with content that encouraged them to take action in the 60 days leading up voter referendums on marriage equality in Maine, Maryland, Minnesota and Washington.
Section: Why Design -
Design for Good, branding, editorial design, identity design, interaction design, web design, diversity, social issues, strategy, digital media
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