A Cinnamon Pastel sells for $1,000. A Pastel Ghost for $15,000.
A Lavender Albino for $40,000. These are snakes, bred and interbred
not for temperament or size or any quality other than beauty, which
is skin deep and several feet long.
A friendly (and pricey) Cinnamon Pastel.
Beauty expressed in color and pattern. It's that simple. In the
wild, snakeskin varies according to reproductive mutations. In
captivity, snakes are bred to create new colors and patterns.
They're called designer morphs. They fetch high prices, initially,
but both breeders and pet-owners say they buy them for their
Red Axanthic. Blonde Pastel. Lemon Blast. Lesser Platinum. Peach
Ghost. Orange Ghost. Butterscotch Ghost. Snowball. Banana. Caramel
Albino. Yellow Belly. Goblin. Clown. Pastel Jungle. Bumblebee.
Killerbee. Calico. Mojave. Pewter. Piebald. Pinstripe. Sable.
(Clockwise, from top left) Lesser Platinum, Carmel Albino,
Clown, Sable, Pewter and Pastel Jungle ball pythons.
These are not Pantone colors, paper stocks, fabric patterns,
paint swatches, ice cream flavors or mixed drinks. They are the
names of ball python morphs. Ball pythons are popular
because they're calm, slow, rarely bite and remain small (under six
feet). They eat mice and rats. One two-foot-long female inhabits a
terrarium on my son's desk.
As a kid, I caught garter snakes in tall weeds. I kept them for
a couple years, and when one had 19 live babies, I released them in
a nature preserve. I wanted an indigo snake—large, aggressive and
gorgeous-and I read a few books on them. But my fascination ended
quickly. My son, however, has the power of the internet. And at age
10, he knows enough to host his own reptile show on
Spider ball pythons.
He wanted a snake. Badly. “Let's do the research,” I stalled.
Dozens of books and hundreds of websites are devoted to snakes,
especially ball pythons. My son spent as many hours staring at
python pics as he used to spend staring at Pokémon
characters, and the comparison of the two is worth noting.
Pokémon characters are endlessly varied; they “evolve,”
and new characters come out every other day. Same with ball
pythons. There are hundreds of morphs; the morphs are bred to make
more morphs, and new morphs arrive on the market every year. My son
bought countless Pokémon magazines. Now he buys reptile
and snake magazines.
Curiosity. Variety. Obsession.
My son bought his ball python at a reptile show in Raleigh,
North Carolina. Several hundred people attended the show. I was
amazed. The people who buy snakes for pets run the gamut, but the
people who breed and sell them are all business. This is a serious
subculture. People truly love snakes. They appreciate their beauty.
They spend money, time and occasionally their working lives on
them. Meanwhile, we named our snake Miracle because it was a
miracle my wife let it into the house.
Axanthic ball python.
Albino snakes lack dark colors; axanthic lack yellow; and
hypomelanistic, the “ghost” pythons, have less melanin than normal.
Breeders get deep into the genetics of crossing morphs. The Pewter
morph, for example, is a cross of a Cinnamon Pastel and a Pastel
Jungle. The Piebald python looks like a regular python in a ripped
white tube sock.
Designers could, of course, recreate python patterns on
curtains, sneakers, pillows, handbags, ties, belts, socks and
scarves. A type designer could create a snakeskin-glyph set called
Slitherer. Beauty can inspire, and it can be reproduced. But I'm
more fascinated by the process of morphing itself: the design of
living things for accidental beauty.
Piebald ball python.
Snake design depends on genetics, mating parents of different
genotypes to produce offspring with various phenotypes, some
predictably patterned, others surprisingly so. Over the centuries,
dogs have been bred for utility; dog breeds are like tools in a
Swiss Army knife, a dog for every job. Ball pythons aren't bred for
utility. They don't do anything but eat and grow. They're bred for
their looks, and they're bred experimentally. Who knows what
they'll look like? Just keep mixing them up. They're more like
mutts. Mutts are accidents, beyond human influence. Python morphs
are designed, by people, to look good.
Designer snakes set off associations. The synthetic snake in the
movie Blade Runner was a kind of robot. The cows, sheep
and shark suspended in glass aquariums of formaldehyde by the
artist Damien Hirst are fetish art, dead things that resonate with
meaning. Artist Xiao Yu grafted the head of a human fetus (with the
eyes of a rabbit) onto a bird as “a way for them to have another
life.” Figuratively, of course. Literally, these are dead things,
body parts, stuck together like a mythological creature.
Which brings us to the question: what is beautiful? Aside from
the ethics of eugenics and corpse art, the search for new beauty
drives people to crossbreed pythons for their skin patterns as much
as it drives designers to experiment with line and color. Designs
can be reproduced or mutated. So can snakes. Value derives from the
investment of effort, the rarity of an outcome, the thrill of
accident. And there is the living body, wherein lies natural
resources to be mapped, harvested, and sold. Beauty is a business
and an obsession both.
(Clockwise, from top left) Genetic Stripe, Lavender Albino,
Pastel Sulfur, Hypomelanistic, Mohave and Lemon Blast ball
Appreciating the living beauty of a python moves people to buy
it, to own it, like property, like art. The satisfaction of
ownership leads to more buying, and possibly to the start of a
collection to sustain the high of owning beauty. Gotta catch
'em all! My son, naturally, wants another ball python. He's
always hunting morphs online.
The thing about morphing familiar beauty into unfamiliar beauty
is that the surprise of the new wears off. Soon, the mutant
Cinnamon Pastel is as conventional as a normal ball python. And so
you cross a Cinnamon with a Jungle to get your Pewter. The Cinnamon
has descended from beautiful to useful. Beauty is what you plead
when you're caught liking something too much. Utility is what's
left when you've fallen out of love.
What do we want? Even if we don’t know, it doesn’t stop us from acquiring more. Barringer expresses his desire for self-awareness and restraint.
Section: Inspiration -
Voice, social issues, sustainability
Recreational vehicles are too big to ignore, yet why do so few exude personality? Barringer urges RV owners to blaze a trail with their shelters on wheels.
Section: Inspiration -
personal essay, Voice, graphic design
If you try to do all web development yourself to save money, you will find yourself stretched thin and limited by what you can do. You will discover, just like I did, that if you want to focus on growing your business and getting higher-end clients, you
will need to grow your team.
A brand is, or at least should be the representation of a particular group of people and the activities in which they engage, and not the thing itself.
Section: Why Design
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