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For several years, it has been apparent that design studios and
corporate departments have been looking for a new kind of designer,
one that has traditional skills and yet a much broader perspective
on problem solving. Because one of AIGA's central responsibilities
is to keep abreast of developments in the industry, we recognized
that we needed to better understand the emerging role of designers
and to enter into a deeper discussion with educators and design
leaders on how to prepare designers for future changes.
Since 2006, AIGA and Adobe
have teamed up to try to define this future. Through interviews,
focus groups, workshops and surveys that were conducted with some
of the profession's best thinkers-educators, observers of the field
and AIGA members-we have attempted to characterize future
designers. The initial phase of the research involved translating
the expectations of participants into the essential competencies that will be needed, in various combinations, by
This research was undertaken so that both AIGA and Adobe could
help prepare designers for the skills and roles that will be
expected of them. The findings should provoke
responses from both the academic community, in developing
curricula, and studios and design departments, which will need to
develop teams that demonstrate these attributes.
The findings are not conclusive, for each designer will have her
own sense as to what will be needed in the future, given the nature
of her work and assignments. Yet these findings begin to shape the
direction for design, based on the input of experts and 2,500 AIGA
members. We believe it accurately reflects the challenges being
posed to designers within the current and evolving design
AIGA will work with Adobe, educators and professionals to
develop tools, techniques, course work and best practices to meet
these trends and
challenges, as well as to develop the critical competencies.
Section: Tools and Resources -
To aid in defining the Designer of 2015 project, recognized and
diverse leaders in the design community were brought together to
serve as an advisory board, called the Visionary Design Council (VDC).
This six-part series was developed by David C. Baker especially for those at the Sustaining Member level and above who are
principals, operations managers and controllers in design firms.
Section: Events and Competitions -
finances, studio management
Ever wondered about the design process behind the Walker Art Center’s beautiful publications? Their design director shares a behind-the-scenes look at how his department conceived and executed the catalogue for “The Autoconstrucción Suites,” an exhibition by Mexican conceptual artist Abraham Cruzvillegas.
Design ManagerKimberly-Clark Corporation
Neenah, WisconsinOctober 9 2014
Music for 18 Musicians
October 23, 2014
Yerba Buena Center for the Arts (YBCA) 2009 Summer Campaign
Studio Visit: Prinkshop: Kate Spade co-founder Pamela Bell taps the potential of a well-designed T-shirt to empower and engage
Posted by Nara Shin
Paris & 3 Glasses