x Close
  • Recommendations
    6

    Designer of 2015 competencies

    In order to fulfill the expectations placed upon designers in the future, they will need to employ a set of skills that include some beyond today’s typical scope. No single designer is likely to have all the skills required, yet this research revealed the range of competencies that a studio or design department, among its full complement of staff, will need in order to meet the demands of the future.

    These competencies uncover the challenges for educational institutions, in developing curricula, and for studios, in recruiting their teams. The competencies are listed below in order of their ranked importance in the online survey:

    illustrated number

    Ability to create and develop visual response to communication problems, including understanding of hierarchy, typography, aesthetics, composition and construction of meaningful images

    illustrated number

    Ability to solve communication problems including identifying the problem, researching, analysis, solution generating, prototyping, user testing and outcome evaluation

    illustrated number

    Broad understanding of issues related to the cognitive, social, cultural, technological and economic contexts for design

    illustrated number

    Ability to respond to audience contexts recognizing physical, cognitive, cultural and social human factors that shape design decisions

    illustrated number

    Understanding of and ability to utilize tools and technology

    illustrated number

    Ability to be flexible, nimble and dynamic in practice

    illustrated number

    Management and communication skills necessary to function productively in large interdisciplinary teams and “flat” organizational structures

    illustrated number

    Understanding of how systems behave and aspects that contribute to sustainable products, strategies and practices

    illustrated number

    Ability to construct verbal arguments for solutions that address diverse users/audiences; lifespan issues; and business/organizational operations

    illustrated number

    Ability to work in a global environment with understanding of cultural preservation

    illustrated number

    Ability to collaborate productively in large interdisciplinary teams

    illustrated number

    Understanding of ethics in practice

    illustrated number

    Understanding of nested items including cause and effect; ability to develop project evaluation criteria that account for audience and context

    Recommend 6 people have recommended this
    AIGA encourages thoughtful, responsible discourse. Please add comments judiciously, and refrain from maligning any individual, institution or body of work. Read our policy on commenting.