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I am excited to introduce Design Reading, a new
conversation on AIGA.org about the role of reading in the field of design. The
goal of this discussion is to initiate a real-time feed of how books,
specifically, can influence the way you work.
Why books, you ask? A designer’s success relies heavily on
the ability to problem solve, and reading cultivates critical thinking. It
trains us to hear unique voices, to observe and to better understand issues
around the world that would otherwise be foreign to us. In her book How
to Think Like a Great Graphic Designer, Debbie Millman describes the
one trait she found most compelling in her interviews of today’s 19 most
prolific and influential designers: empathy. Empathy appears as a result of
heightened awareness and restructuring of patterns. Reading enables us to have
a conversation with anyone, at anytime, about anything they’re interested in.
It expands our horizons and adds color to our focus.
The phrase “learning by doing” has gained popularity over
the past few decades, probably for its resonant truth. Design Reading suggests
that “learning by reading” can be just as effective: Readers inevitably draw
impressions from the content they ingest. Studying books for their dominant
ideas and crucial factors, interpreting their themes with a skeptical eye on
content and organization, and relating it to our daily work can and will transform
the design profession.
Design Reading exists to encourage the practice of reading
and provide a platform for members who enjoy the structure of prompted dialogue.
Every two weeks I’ll post a new question
in the Conversations section of AIGA.org, highlighting a book or passage relevant
in some way to the field of design. Then you’ll be able to submit answers to
that question, sharing your reactions, interpretations, criticisms or praise. I’ll
also be tweeting from @designreading and encourage you to use #designreading
while engaged in your own reading.
To kick off Design Reading, I discuss Joshua Foer’s book Moonwalking with Einstein and ask, What
role does memory play in design? Head to the Conversations section to submit your response.
I look forward to chatting!
A South Carolina native, I graduated from USC in 2007 with a degree in journalism. I decided I liked designing a little better than writing, so I made the switch, working in marketing and design for 2.5 years in Charlotte, NC.
I moved to NYC in 2010 to further explore design and attend grad school at Pratt Institute. I'll finish in May 2012 and hope to join a team of people driven by the love of design - who might let me write a bit, too.
Likes: prints and patterns, cars, and ice cream sandwiches.
Dislikes: olives. and polyester.
In conjunction with AIGA’s “50 Books/ 50 Covers of 2010” exhibition, Barbara deWilde and Tony Chu designed WhatTheBook.org, an online space for people to express their feelings—both excitement and unease—about the changing form of books.
Section: Inspiration -
book design, interaction design, Exhibition
Today AIGA introduces its redesigned website to members, the broader design community and all who appreciate the value design brings. Executive Director Richard Grefé offers his welcome and shares what’s new.
Section: About AIGA -
AIGA Insight, membership
Anyone who has performed before an audience
knows the wisdom of the dictum, “Always leave them wanting more.” As Ralph Caplan observes, that
requires the sensitivity to know when is enough and the
discipline to stop there.
Section: Inspiration -
critique, Voice, writing
The first part of this article discussed short-term, or “bottom up,”
projection of the studio workload, based on jobs currently active plus
potential new jobs to which a probability factor was applied over a
four-month period. This second article covers longer-term projection,
meaning one that covers a year or more.
Section: Tools and Resources -
finances, studio management
As the editor of Print for 40 years, Martin Fox created one of the visual communication industry’s most reliably high-quality, accessible, and well-respected magazines. Its wide distribution, combined with its intellectually and visually fulfilling content, has earned Print the billing as “America’s Graphic Design Magazine.” In 2004, Fox received an AIGA Medal for his contributions.
Section: Inspiration -
graphic design, AIGA Medal, magazines
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