Design for Good


Design for Good is a platform to build and sustain the implementation of design thinking for social change. This platform creates opportunities for designers to build their practice, their network, and their visibility. Design for Good recognizes the wide range of designers’ work and leadership in social change which benefits the world, our country and our communities.

Design for Good supports and sustains designers who play a catalytic role in communities through projects that create positive social impact. By connecting and empowering designers through online networking tools, inspirational stories, chapter events, training, national advocacy and promotion, Design for Good serves as a powerful resource for designers who wish to work in this area and a beacon for designers leading the charge.

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66 results
  • Case Study: EducationSuperHighway white paper

    Case Study: EducationSuperHighway white paper

    EducationSuperHighway, a nonprofit organization with roots in the high-tech industry, was founded to address major weaknesses in the internet infrastructure in American schools.

  • 102 Hours:  The story of the Boston Marathon Bombing Told Through Iconography

    102 Hours: The story of the Boston Marathon Bombing Told Through Iconography

    In the aftermath of the Boston Marathon bombing, a local design studio sought to make sense of the chaotic sequence of events. Using iconography to tell the story, here is the book they created: 102 Hours.

  • Case Study: Nothing

    Case Study: Nothing

    Americans have become great at ignoring charity appeals. To help a local food bank tap a new donor base during difficult economic times, this campaign took a popular assumption—that “nothing could end hunger”—and redefined it as the solution, turning “Nothing” into a food brand.

  • Case Study: LIVESTRONG Branding

    Case Study: LIVESTRONG Branding

    Facing a crisis, the LIVESTRONG Foundation responded with a subtle rather than radical rebrand, boldly banking on the organization’s secure sense of self and its message that LIVESTRONG has never been about one person.

  • Case Study: Five Borough Farm

    Case Study: Five Borough Farm

    For an initiative in support of urban agriculture in New York City, an interdisciplinary team conducted research and compiled metrics on the movement. A publication, infographics and a website distill complex data sets and stories in a simple and visually compelling way.

  • 2013 AIGA Medalist: John Bielenberg

    2013 AIGA Medalist: John Bielenberg

    Designer, entrepreneur and imaginative advocate for a better world, John Bielenberg is recognized with a 2013 AIGA Medal for innovative investigations into the practice and understanding of design and leadership in the “design for good” movement.

  • Case Study: What We Eat and Why It Matters

    Case Study: What We Eat and Why It Matters

    Illinois Wesleyan University faculty taught courses on the topic of food, instructing students through the lens of their own discipline. Graphic design students branded the theme, providing visual, experiential and social media to enhance awareness of the course cluster on campus. Students also designed a campus movement to promote local food.

  • Case Study: Like This Box

    Case Study: Like This Box

    The intent of this project was to bring awareness to my local community about the fact that four out of ten homeless individuals live in places not intended for humans. I designed materials for McCreesh Place and Supportive Housing Communities in Charlotte, North Carolina.

  • Case Study: Healthcare Communication Tools—Empowering the People of Kibera

    Case Study: Healthcare Communication Tools—Empowering the People of Kibera

    In this collaborative project, a series of visual prototypes was designed to communicate essential information about malaria treatment and prevention—as well as safe sanitation habits—to the residents of Kibera, Kenya.

  • Case Study: Inneract Project: Bringing Design To The Community

    Case Study: Inneract Project: Bringing Design To The Community

    Inneract Project (IP) is an organization formed for the purposes of providing under-resourced youth access to fields in design via professionally supported education, collaboration and community-based initiatives, connecting design with urban communities, schools and families.

  • Case Study: Summer of Good—Urban Housing Solutions

    Case Study: Summer of Good—Urban Housing Solutions

    In the summer of 2012, AIGA Nashville paired three groups of design students with professional designers. The teams used design thinking to create short-term deliverables and long-term strategies for nonprofits and then presented the work to the community. This case study features work done with Urban Housing Solutions.

  • Case Study: Pay Up KCP&L

    Case Study: Pay Up KCP&L

    A public campaign that brought together a local coalition of labor, faith, student and community organizations—including Occupy Kansas City—to demand that the utility company KCP&L pay its fair share in taxes and stop raising rates on Kansas City’s “99 percent.”

  • Case Study: TEACH—Rebranding the Teaching Profession

    Case Study: TEACH—Rebranding the Teaching Profession

    Responding to a design challenge posed by the public radio show “Studio 360,” Hyperakt reimagined the branding associated with the teaching profession, creating a new visual vocabulary with key elements made publicly available to teachers around the world.

  • Case Study: Collective Action Toolkit—Enabling Groups to Collaborate Effectively

    Case Study: Collective Action Toolkit—Enabling Groups to Collaborate Effectively

    This toolkit—a downloadable booklet of activities that enables groups of people throughout the world to collaborate on making changes in their communities—encourages participants to develop problem-solving skills while drawing on their unique strengths and perspectives.

  • Case Study: Protect All North Carolina Families: Campaign to Defeat Amendment One

    Case Study: Protect All North Carolina Families: Campaign to Defeat Amendment One

    As North Carolina prepared to vote on a constitutional amendment to ban gay marriage in 2012, New Kind partnered with the Coalition to Protect All North Carolina Families to fight back to develop and roll out a campaign against the Amendment that featured open source principles and community-focused design.

  • Case Study: Vancouver Aquarium Website Redesign

    Case Study: Vancouver Aquarium Website Redesign

    The story behind smashLAB’s website redesign for the Vancouver Aquarium. The aim was not only to increase attendance, but to foreground the organization’s mission-focused initiatives in conservation, education and research.

  • Case Study: You Are Here Toledo

    Case Study: You Are Here Toledo

    For this collaborative environmental and experience design project, a series of large one-of-a-kind outdoor “dots” were designed by artists and affixed to public sidewalks throughout Toledo to enhance a sense of place. Residents and visitors alike could locate, map and collect dots using a website and app.

  • Case Study: GreenSpot for Kids—Teaching Sustainability

    Case Study: GreenSpot for Kids—Teaching Sustainability

    When the City of Columbus’s GreenSpot program was extended to target children ages four to seven and elementary school teachers by supplementing existing science curricula, Ologie made enhancements to the interactive website and created printed materials to help students create a healthier environment and community.

  • Case Study: Konjo Economic Development Initiative

    Case Study: Konjo Economic Development Initiative

    Konjo sandals are handcrafted by a group of unskilled and previously unemployed women and men in one of Africa’s largest slums in Nairobi, Kenya. Rule29 helped introduce Konjo by providing both strategic planning advice and creative services—everything from designing the shoes to developing the name, logo and e-commerce website.

  • Case Study: The Donkey Sanctuary Identity System

    Case Study: The Donkey Sanctuary Identity System

    Building on the reputation and legacy of the worldʼs largest donkey and mule charity, The Allotment created a new identity and brand to communicate the charity’s core purpose—“care and devotion”—in an emotionally compelling way.

  • Case Study: Open Green Map—A Social Mapping Platform

    Case Study: Open Green Map—A Social Mapping Platform

    Open Green Map is a social mapping platform that enables the public to share information about green living resources such as farmers markets, solar sites, bike lanes and parks in their communities. With the launch of an iPhone app, users may now explore, embed and export a growing collection of maps on their mobile phones.

  • Case Study: Team RWB Brand Development

    Case Study: Team RWB Brand Development

    Team RWB is transforming the way that America supports its veterans when they return from combat. In this case study, Rule29 explains how they have helped tell the story through a comprehensive online strategy and implementation.

  • Case Study: We Got It in WPB Campaign to Encourage Shopping Locally

    Case Study: We Got It in WPB Campaign to Encourage Shopping Locally

    At the height of the recession in 2009, the Chicago neighborhoods of Wicker Park and Bucktown wanted to attract new visitors. Firebelly created this high-impact print and digital campaign—including ads on public transit—that featured products from 100 local businesses that couldn’t be found anywhere else in the city.

  • Case Study: Be Careful What You Cut

    Case Study: Be Careful What You Cut

    In order to inform the public about budget cuts that would affect children, the Children's Defense Fund launches a program that relies upon concerned individuals sharing information through a microsite and social media channels.

  • Case Study: Change One Thing—Championing Healthier Eating Habits in Teens

    Case Study: Change One Thing—Championing Healthier Eating Habits in Teens

    Using a mix of traditional and nontraditional approaches including ad placement at bodegas, murals, a food truck and radio spots, this campaign for the Food Bank of New York aimed to affect the eating habits of low-income teens by encouraging them to change their eating behaviors.

  • Case Study: Hands on a Hot Body Interactive CPR Tutorial

    Case Study: Hands on a Hot Body Interactive CPR Tutorial

    This interactive web-platform, designed for the American Heart Association, helps users become more comfortable with performing CPR.

  • Case Study: Global Health Corps—Rebranding a Nonprofit

    Case Study: Global Health Corps—Rebranding a Nonprofit

    For Landor’s pro-bono program, Brand Aid, the design team created an entirely new visual system for Global Health Corps, a nonprofit fellowship program with the mission to advance social justice through the health equity movement.

  • Case Study: The Four 2012—Social Media Campaign for Marriage Equality

    Case Study: The Four 2012—Social Media Campaign for Marriage Equality

    This social media campaign focused exclusively on motivating young voters with content that encouraged them to take action in the 60 days leading up voter referendums on marriage equality in Maine, Maryland, Minnesota and Washington.

  • Case Study: This is My Philly

    Case Study: This is My Philly

    For these workshops, graphic design students from local colleges were paired with children ages 8 to 12. Under the guidance of AIGA Philadelphia and Spells Writing Lab, the participating children created poems and collages that showcased “their Philadelphia.”

  • Case Study: Pain Squad Mobile App—Helping Young Cancer Patients Track Pain

    Case Study: Pain Squad Mobile App—Helping Young Cancer Patients Track Pain

    To help young cancer patients track and manage pain, SickKids hospital needed to find a way to encourage them to fill out detailed pain reports on a daily basis. Cundari created a solution that was both engaging and useful, tapping into children’s love of interactive gaming and technology.

  • AIGA Workshop on Social Change: New York, 2012

    AIGA Workshop on Social Change: New York, 2012

    In August 2012, AIGA and PepsiCo Nutrition Ventures convened at the School for Visual Arts in New York City for a two-day summit. Participants—including designers, community advocates, physicians and health specialists—focused on using creative methods to identify and address environmental and community factors that affect nutrition and promote chronic diseases.

  • Case Study: Neighborhoods and Shared Memories/Nuestros vecindarios y sus memorias

    Case Study: Neighborhoods and Shared Memories/Nuestros vecindarios y sus memorias

    A community-sourced exhibition at the El Paso Museum of History empowers community members to tell the story of their neighborhoods, in their own words and with their own images and objects.

  • Case Study: CODA Experience Center

    Case Study: CODA Experience Center

    A privately held electric car company, headquartered in Southern California, sought to unveil its nontraditional vehicle in an equally nontraditional space—a shopping mall.

  • Case Study: Earth Lab: Degrees of Change

    Case Study: Earth Lab: Degrees of Change

    Designing an interdisciplinary exhibit on climate change demanded a strategic blend of media and a complex synthesis of public policy, documentary journalism and the earth sciences.

  • Case Study: Feed the Future Website

    Case Study: Feed the Future Website

    A website redesign for the U.S. Government’s global hunger and food security initiative had to appeal to a diverse audience, while simultaneously reflecting the goals and strategies of multiple agencies.

  • Case Study: 826 Valencia Website Redesign

    Case Study: 826 Valencia Website Redesign

    826 Valencia, a nonprofit organization dedicated to supporting students with their writing skills, gets an updated look and feel for their identity, plus a website with a robust back-end system for managing volunteers, workshops and students.  

  • Case Study: Make Congress Work!

    Case Study: Make Congress Work!

    This nonpartisan booklet outlines twelve steps to fix communication in Congress, garnering national attention from citizens, the press and—most importantly—politicians.

  • Case Study: Designing the Ideal Home for Wounded Warriors

    Case Study: Designing the Ideal Home for Wounded Warriors

    A collaboration between a design firm, a real estate firm and an architectural firm yields a new model for designing and building accessible homes on U.S. military installations.

  • Case Study: Wild Fire Tees

    Case Study: Wild Fire Tees

    When the Waldo Canyon Fire broke out in Colorado Springs this past June, a group of creatives rapidly mobilized to create Wild Fire Tees, selling custom-designed T-shirts to benefit those affected by fires statewide. Their simple goal was to sell a few hundred shirts. They underestimated by 13,000 percent.

  • Case Study: CreateAthon

    Case Study: CreateAthon

    CreateAthon is a 24-hour creative marathon for good. Designers, copywriters and strategists work around the clock creating professional marketing materials that local nonprofits otherwise could not afford.

  • Case Study: Design System for the Community Garden

    Case Study: Design System for the Community Garden

    We proposed to maximize the Southside Community Land Trust’s small anniversary-year logo budget by making a flexible and generative system instead of a one-time solution. We proposed a collaborative design process with the development director, the board of directors, and their design collaborators.

  • Case Study: Happy Bottoms 2011 Campaign

    Case Study: Happy Bottoms 2011 Campaign

    In 2010, VML provided art direction, copy and logo design for Kansas City-based charity Happy Bottoms.

  • Case Study: Impact Teen Drivers

    Case Study: Impact Teen Drivers

    An educational campaign designed for charitable 501(c)(3) Impact Teen Drivers, helps educate parents and teens on the dangers of texting while driving.

  • Case study: Alimentando el Futuro

    Case study: Alimentando el Futuro

    A campaign designed for NGO Nutre Hogar helps raise awareness and funding to combat childhood malnutrition in rural Panama.

  • Case Study: Come Out Swinging Integrated Campaign

    Case Study: Come Out Swinging Integrated Campaign

    Come Out Swinging is nonprofit whose mission is to be a leader in the fight against, and prevention of, the deadliest form of skin cancer—melanoma. Rodgers Townsend provided pro bono design services that led to increased financial contributions and recognition within the local community.

  • Case study: A Pine Ridge Story

    Case study: A Pine Ridge Story

    This project involves the creation of an advocacy website for the Pine Ridge Oglala Sioux Tribe of South Dakota. The site provides contact information for involvement and educates viewers about the historical, social, health and economic challenges of the 3rd poorest county in the United States.

  • Designing for Social Change: Stumbles to Strategies

    Designing for Social Change: Stumbles to Strategies

    Andrew Shea, author of Designing for Social Change, highlights four strategies that will help you better navigate your next social-impact project.

  • Case Study: U.S. Navy CEC-OSC Identity Launch

    Case Study: U.S. Navy CEC-OSC Identity Launch

    An identity established for the U.S. Navy Civil Engineer Corps Officers’ Spouses’ Club highlights a mission of friendship and service while encouraging more support for military families.

  • Case Study: Asset Promise Campaign

    Case Study: Asset Promise Campaign

    Working closely with the Middletown Youth Services Bureau, co:lab designed solutions to bring data about what kids needs to succeed into the community.

  • CultureStrike: Design Activism to Impact Immigration Reform

    CultureStrike: Design Activism to Impact Immigration Reform

    Protesting, making posters, writing, performing, using social media—through methods both new and old, design activists speak out against extreme immigration policies and economic inequality.

  • Case Study: Nice Ride

    Case Study: Nice Ride

    Combining Midwestern hospitality with a dash of biking vernacular, Duffy & Partners’ branding for Nice Ride put bike share systems—and Minnesota's twin cites—on the map as leaders in 21st century transportation solutions.

  • Case Study: Charlotte 2030: A Sustainable Vision For Our Future

    Case Study: Charlotte 2030: A Sustainable Vision For Our Future

    By gathering and then sharing insights from more than 100 local sustainability experts—packaged in a beautifully designed brochure—Rachel Martin Design, Sean Busher Photography and Sustain Charlotte engaged the city to become a green leader.

  • Case Study: Watershed

    Case Study: Watershed

    MSLK created Watershed, an eco-art installation, to raise awareness of the effects of continued consumption of disposable, single-use bottled water. To date, the installation has reached more than 1 million people in over 63 countries. 

  • Video: Alabama Design Summit

    Video: Alabama Design Summit

    On July 21, 2011, a group of more than 50 dedicated creative professionals gathered in Birmingham at the AIGA Alabama Design Summit to learn, solve and model how creativity can be harnessed to defeat the limitations facing social and economic development in rural Alabama. A main theme of the event: Designers should leave the studio and hit the streets. This video gives a glimpse into how that works.

  • Case Study: Cities of Service Online Network

    Case Study: Cities of Service Online Network

    The online network that Cloudred built for Cities of Service—a bipartisan coalition of mayors working to engage citizens in public service—allows cities to broadcast their most urgent needs in a quick and easy format.

  • Case Study: Support California’s Public Higher Education

    Case Study: Support California’s Public Higher Education

    In the wake of an unprecedented $1.7 billion in state funding cuts, California’s three segments of higher education turned to the communications team at UC for help.

  • Design for a Brighter Future

    Design for a Brighter Future

    Learn more about why Design for Good matters, the ways in which AIGA will support you and how the program encapsulates more than just pro bono work.

  • Working for Social Profit: Six Tips

    Working for Social Profit: Six Tips

    The principal of CO:LAB shares how this brand strategy and design firm aligns what is work with what is meaningful—and how you can, too.

  • Anchor: A Campaign Against Crime on College Campuses

    Anchor: A Campaign Against Crime on College Campuses

    When Laura Berglund noticed that students often fell victim to crimes simply because they lacked information, she decided to do something about it. Her solution, “Anchor: A Campaign Against Crime on College Campuses,” leaves no platform behind—from iPhone apps to street art.

  • Case Study: Grafik Intervention

    Case Study: Grafik Intervention

    When buildings are left vacant, they can be detrimental to the communities around them. Grafik Intervention is a project that combines digital projections with historical research, community outreach and live events to bring about creative solutions to urban decay.

  • Case Study: Joey’s Corner

    Case Study: Joey’s Corner

    As a result of the passing of his son, Michael Osborne founded the nonprofit design studio Joey’s Corner to honor his life and memory, committing full-time to meet the design needs of nonprofit organizations focusing on health care, children’s and social well-being issues.

  • COMMON Hoops: Empowering Youths Through Design and Basketball

    COMMON Hoops: Empowering Youths Through Design and Basketball

    COMMON Hoops empowers young kids in Hale County, Alabama, to take leadership roles and give back to the community through design and basketball.

  • Making Change a Priority

    Making Change a Priority

    Taking the torch passed on by Debbie Millman and all AIGA presidents before him, Doug Powell shares his vision for leading our organization up to its centennial in 2014.

  • Year One: A Designer’s Adventure in the Nonprofit World

    Year One: A Designer’s Adventure in the Nonprofit World

    What happens when designers apply their problem-solving skills to socially progressive businesses and causes? In the first of an ongoing series of posts, Laura Weiss shares her experience and points the way for designers considering pro bono projects.

  • Design for Change: An Inside Job?

    Design for Change: An Inside Job?

    In-house designers should not have to get out to do good. They have the skills to make a difference right where they are.

  • Case Study: PlaySpent.org

    Case Study: PlaySpent.org

    McKinney developed the online game SPENT to help Urban Ministries of Durham tap into the power of social media and gaming to reach a new group of possible givers and volunteers.