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is AIGA’s initiative to encourage members and chapters to become involved with
local schools and school districts to improve understanding of design practices
among young people, and to encourage the use of these practices as problem-solving
As with all AIGA activities, DesignEd is driven and
sustained by passionate volunteers. The initiative will take many forms, from
mentoring programs that engage with students after school to formal curriculum
development efforts. DesignEd will complement the work being done in this area
by many others, including IDEO; Cooper-Hewitt, National Design Museum; INDEX:
Design to Improve Life; and the Creative Education Academies Trust. AIGA is not
endorsing any particular program; instead, it is encouraging the community of
designers to find ways to offer meaningful design experiences to elementary and
secondary students, and to share relevant knowledge, resources and ideas with
With that in mind, DesignEd K12 programs seek to:
Many of AIGA’s 60-plus chapters are involved in projects to
introduce creative studies in schools and after-school programs. A number of
chapters currently offer mentoring programs for secondary school students who
have already discovered a passion for design. These projects represent points
on a wide spectrum of activities focused on education, professional development
and public awareness.
AIGA supports learning for “kids” of all ages! For college
students, AIGA offers membership in student groups, which provide
access to information about the design profession, informal networking
opportunities and resources to help young professional designers with the
issues they face.
At the same time, AIGA works with college-level design
educators through the Design Educators
Community to address curriculum challenges and offer design education
conferences and workshops.
For emerging designers, AIGA offers training in design tools
and practices through its partnerships with companies like Adobe, Aquent and
lynda.com. A full list of AIGA benefits and training opportunities is available online.
AIGA also offers professional development
opportunities for designers across the arc of their careers, including programs
that help designers develop their leadership skills, business strategy and business
Through all of these efforts, AIGA aims to strengthen
designers’ relevance in a rapidly changing world and bring design to the
forefront of public awareness.
Richard Grefé is the executive director of AIGA, the professional association for design. While guiding all of AIGA’s activities, his most significant contributions are in strategy, formulating new initiatives to enhance the competitive success of designers
and advocating the value of design to business, government and the public.
Today, designers are designing to
enhance understanding when form and content are conditioned by context and
impact over time. “Defining the Studio of 2015” seeks the perspectives of visionary design thought leaders
who have organized their studios—physically, technologically and
culturally—with an eye toward the future.
Join Doug Powell and Amy Chapman as they discuss AIGA’s Design for Good efforts from the past year. Learn how to share your socially impactful work on AIGA.org, where to
find opportunities to design for good and what is
coming up in 2013.
The Living Principles for Design was created as a framework to guide the development and evaluation of sustainable design solutions. Drawing from—and distilling—decades of collective wisdom, theory and results, The Living Principles weaves environmental, social, economic and cultural sustainability into an actionable, integrated approach that can be consistently communicated to designers, business leaders, educators and the public.
Sean Adams, partner of AdamsMorioka and former AIGA
president, presents a visual history of
AIGA and hosts a live chat about the organization’s past, present and future.
Through AIGA, the professional
association for design, educators have opportunities to learn new
skills, develop design curriculum, get advice on
pressing questions and hear insights from peers.
Section: Tools and Resources -
AIGA executive director Richard Grefé responds to “Art Works: A Poster Contest to Support American Jobs,” the Obama for America contest for posters promoting the Obama administration’s jobs program.
Section: About AIGA -
AIGA Insight, advocacy, spec, governance
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