Creative Lab, New York

Welcome to Creative Lab presented by AIGA and D&AD. This program joins together two globally notable design organizations dedicated to training and development.

About the Creative Lab

The Creative Lab is an intensive three day-long program designed to educate, inspire, and “future-proof” the creative output of attendees. World-class trainers provide knowledge and inspiration, bringing their expertise to life through hands-on learning and immersive experiences. Attendees will leave professionally stimulated and prepared to produce higher quality work.

For this series—specifically created for, but not limited to, in–house designers—you will learn to present work and ideas persuasively, increase the influence of your work, and develop practical skills to better manage any relationship that your working life revolves around. Our courses are led by people at the top of their game—award-winning creative practitioners—who are eager to pass on their knowledge and experience to make you a better leader.

Attending a Creative Lab could be one of the most enlightening three days of your career. Choose to attend the entire program, or pick and choose the content that best suits your needs:

Program Fees Single day rates Three day rates
Until May 18 Until May 18
AIGA Sustaining+ member $1,000 $2,700
AIGA Contributor and Supporting member $1,250 $3,500
Nonmember $1,500 $4,100

Still want to know more? Watch this video:

Daily schedule

8:30 a.m. Check-in and catered breakfast

9:00 a.m. Workshop begins

1:00 p.m. Catered lunch

5:00 p.m. Workshop concludes for the day

Click here to register for one or more days.

May 24: Presenting Creative Work

It’s a fact that 99 percent of the creative work never sees the light of day. Many don’t pass the first hurdle, when creative people must present their idea internally; other work never makes it through the levels of approval that follow. Presenting either internally or to the client can be a challenge for even the most experienced creative. This course shows you not only how to present your work and ideas but to do so persuasively.

Learning outcomes:

By the end of this workshop you will:

  • Better structure your presentation and creative pitch
  • Present your ideas more confidently
  • Secure buy in for your idea for execution
  • Recognize and adapt your own presentational style
  • Read the room and adjust your presentation accordingly
  • Handle questions and objections effectively
  • Apply a range of confidence-building techniques

Suitable for:

  • Junior to middle level creatives who are called upon to present work internally and externally
  • Seniors and creative directors who wish to brush up their presentation skills
  • Account handlers and planners who find themselves often involved in creative presentations
  • Any person from any discipline in an in–house team or agency who wishes to present more confidently and with greater impact and success

Trainer:

Tom Evans, Founder of BleepBleeps.

May 25: Developing an In-house Design Team

So, you’ve been asked to lead an in-house design team? From honing your design craft over years of experience to managing a team of designers to do great work, how now do you increase the influence of your work and establish design as a core function within your business? This highly interactive workshop will help you define what type of design team you’d like to lead—and be a part of—and introduce you to the strategic knowledge and skills needed to advocate for design’s role within your organization.

Special Guest:

At every workshop, you’ll hear from an establish in–house design leader. For further details, check our website.

Learning outcomes:

By the end of this workshop you will have:

  • Learned about the range of organizations designers are present in today and the types of roles they’re taking on
  • Learned about different models of design teams, their implications for the culture of creativity created, and the skills needed by designers
  • Have heard from well-known design leaders about what they have learned during a career forged establishing in–house design teams
  • Reflected upon the current and potential role of design within your own organization
  • Been introduced to the fields of design management and leadership through inspiring case studies
  • Diagnosed the current state of design within your own organization and planned for its future role
  • Been introduced to a design leadership and management capabilities framework and identified areas for your own future personal development

Suitable for:

  • Anyone who has recently joined or is considering joining an in–house design team
  • Anyone who is managing a team of in–house designers
  • Anyone who would like to know more about advocating the role and value that design can bring to large organizations

Trainer:

Iain Aitchison, Director of Graft Design and Innovation Management, and Programme Director of Institute of Design Innovation

May 26: Managing Creative and Client Relationships

Whether you’re managing your in–house designer, or keeping your client happy, you need to know how to juggle the relationships your working life revolves around. Susie's session is adapted from a three–month long course at the Harvard Business School, and tailored to those working in design and advertising. Delivered in bite-sized chunks—so you can leave with practical skills and tools to put into use straight away—this is an immersive and hands–on workshop that covers all aspects of creative relationships.

Learning outcomes:

By the end of this workshop you will:

  • Learn when to be assertive and when to accommodate another's view
  • Learn how to get out of high conflict situations as well as how to negotiate more powerfully to get better results
  • Know how to use your influencing style to get the results you need
  • Learn practical models and tools from the world of business: eg Thomas Kilmann’s “Conflict Modes”
  • Analyze how your working practices could be improved upon with your colleagues, clients, and/or partner agencies
  • Improved listening and stress ‘busters’ techniques

Suitable for:

Anyone that has a working relationship with clients, internal partners or external agencies, including:

  • Creative directors, both experienced and those who have just taken on the job
  • Creative people like writers and art directors
  • Members of internal creative departments
  • Managers or directors who could benefit from better team relationships
  • Account handlers

  • Project managers

  • Anyone who wishes to sharpen up their ability to forge good relationships with colleagues and clients

Trainer:

Susie Galbraith, Owner BLUEdOOR

FAQs

How long is the program?
Creative Lab is a three-day program, May 24–26, 2017.

Do I have to sign up for the entire program?
No, you’re welcome to register for one, two, or all three days.

Is it possible to purchase one space for our studio and send a different employee each day?
Absolutely, please specify the employees who will be attending in the appropriate fields at registration.

How many fellow attendees can I expect?
Participation is limited to 20 to ensure the most personalized experience for the group.

What is included in the program fees?
The program fees include course materials and meals. Attendees are responsible for their own transport and accommodations. Please visit our listing featuring hotels offering discounts to AIGA members.

Where does the event take place?
The workshop is taking place at And&And, 353 West 12th Street, NYC, NY 10014.

Cancellation and registration policies

The workshop is subject to cancellation or change. Liability is limited to funds remitted for workshop registration and sponsorship fees. Your registration constitutes permission to use photos, audio, and video recording taken of you at the event for promotional and educational purposes in connection with AIGA and D&AD conferences and activities, in corresponding publications, and in AIGA’s archives. AIGA’s refund policy for workshop fees can be found using the workshop registration links listed above.

There will be a $200 fee for cancellations made prior to May 10, 2017. AIGA will refund 50 percent of conference fees paid for cancellations made between May 10 and May 23, 2017. No refunds will be available after May 23.

About our partner, D&AD

dandad-yellow-logo-aiga-300Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating the finest in design and advertising, and stimulating professional growth in the industry. A D&AD Award is recognized globally as the ultimate creative accolade, entered and attended by design leaders from around the world. Set to reward, promote, and enable brilliance in all areas of creative communication, a Yellow—or Black—Pencil remains the pinnacle in many careers.

But it’s much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class training and development program. Students are supported with projects, awards, and exhibitions, which give them a vital leg-up as they enter the industry.

As a non-profit, all of D&AD’s surpluses go straight into programs that develop the next generation of creative talent while campaigning for the creative industries to help solve the world’s toughest social and environmental issues.