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Rumor has it, that AIGA members are not happy with their current discussion board options. I had a hard time finding this conversation baord and I was wondering what everyone on this site thought.
With Facebook lauching their IPO and making its creators billions of dollars I'm still wondering are advertisers really making money by advertising on Facebook? Or are advestisers really making money through any kind of social media site? I have looked on
the web and haven't found one success story where an advertiser advestising on Facebook has generated profits though they continue to throw billions of dollars at it just because of their large user numbers, numbers that show that over 80% of its users that
are on Facebook are not only overseas but is on a mobile device. Recently GM stopped advestising on Facebook and it makes me wonder as someone who uses the Internet I as I'm sure many do hate advertising on the web. From pop-ups, spam, and many videos on the
web forcing the user to watch an advestisement before the video I wonder how effective is online advestisement? Or is word of mouth still king? What I'm trying to say is what good is a user, fan or follower if they don't fully buy what you're selling and if
they don't what does it say about social media as a whole? How effective is social media really?
Why does everybody seem to be slaves to social media? The last thing I want is a business card with your facebook information on it, you know? Is nothing sacred. Tweets feel emotionless and anonymous and the majority of my fellow students seem to be stuck
to facebook like flies to sticky paper. So much so that they tend to not even pay attention in class. A site has that much hold on you that you can't wait 3 hours to log on? On one hand I love technology but on the other I'm wondering what is it doing to our
society as a whole.
A notable theme in Jay-Z’s book Decoded is objectivity, defined as “a focus on external reality.” In fact, this objectivity is a major difference between graphic design and traditional forms of fine art, which can be subjective without contest.
Our messages must give people what they need in a way they didn’t expect, while looking holistically at the client’s message. As designers, do we resist the urge to take a message at face value? Or simply absorb and move on, cranking out a predictable solution?
Though very different than graphic design, the music industry is deeply rooted in story telling. There are many supporting elements in this niche of the arts, but while comparing and contrasting the process, I think Jay-Z’s book deserves some
attention. His popularity and persona have been at the forefront of the rap scene for decades, and the release of his book is another way of gaining access to his charisma. Check out page 57 for the real story behind "99 Problems" - pretty interesting.
DESIGN READING: Joshua Foer’s book Moonwalking with Einstein describes his stumble into the weird world of memory mastery. What began as a casual interest rapidly sucks him into an existential crisis. The more intrigued he becomes, the more stumped he is: “I didn’t have a clue how my own memory worked,” he says. Foer finds himself shadowing memory champions and chatting with neuroscientists, who, eager to persuade, turn him into the subject of numerous psychological and intellectual tests. He hears repeatedly, “Anyone can do it. It’s memorization. It just takes practice.” So he dives in, emerging one year later in the finals of the USA Memory Championship.What I found most interesting about Moonwalking with Einstein is how quickly we all dismiss our “half functioning” memory. I wonder what our profession would look like if we began to explore the full capacity of our memories, especially since a designer’s work is always referential. Are we aware of these points of inspiration? What role does memory play in the design process? And if “our memories are indeed improvable,” should we be spending more time on improvement?
I haven't yet read Moonwalking with Einstein, but has certainly been on my radar out of curiosity. To your question, 'do we dismiss our "half functioning" memory?,' I'd say not necessarily (at least that's my view, judging from the context of your description
having not read the book yet). Process in itself seems like an exercise in memory, a system in which we retain information, project to project, through a method of repetitive storage. We know where to look for the information we need, even though that aspect
is constantly in flux. I would say that we're mostly unaware of it from that point of view though.
It is almost like, what most consider to be on the border of "compulsive disorder" like actions and behavior are efforts in the exercise of memory. When something is out of order, it generates an impulse of acknowledgement, that impulse is almost an alert like
signal signifying you are forgetting something or something isn't right—missing information, or a gap in the research. I'm often surprised how, especially when discussing revisions of a complex piece, I'm able to visually remember a minute aspect of it pulled
from obscurity by the other person reviewing it. Even pulling obscure things from conversations that suddenly become applicable. Memory can be fascinating.
My question, with all of the self-improvement, happiness, process and productivity focused blogs, books, and conferences making waves throughout of our creative communities, do you think that maybe we are in fact collectively spending time towards improvement
as you mentioned?
Also, do you recommend the book overall?
Great point about process. I agree that for the most part, we're unaware of our memory being used, so it's a little tricky to evaluate performance. This is why magnifying its role may be an interesting and worthwhile exercise.
I think the different types of blogs you brought up definitely contribute to the improvement of our field overall. But I wonder if we're spreading ourselves too thin...going a mile wide, but only an inch deep, so to speak? There's no question that opportunities
for growth abound, and being a "generalist" designer comes with seasons of experience.
Overall, yeah - the book is pretty good. It reads a little verbose, and there are lots of people and concepts who appear. I also read it sporadically on the train, which isn't the best environment. But really fascinating to lean about this tiny subculture
that values the discipline of the mind so highly.
Another great example of the digital and physical worlds intersecting.
Presenting Sponsor: Adobe
in Mexico and now living in Los Angeles, Rebeca Méndez
thrives on the threshold of disciplines and cultures, working in
the boundary spaces between art and design, and between Mexico and
the United States.
Section: Inspiration -
motion graphics, branding, communication design, environmental design, interaction design, web design, cross-cultural design, culture, diversity, social issues
This webinar with Andrew Blauvelt taught attendees more about how designers are
seizing control over the means of production to realize new creative
projects, and the changes occurring as graphic design expands from a specialized profession into a
more popular and widely deployed tool.
Creative Director /Sr. DesignerBirthright Israel Foundation
New York, New YorkApril 3 2014
Did you miss mad typographic scientist Ozed Ezer at AIGA/NY's event at MAD? See his mind- (and flesh) bending work here.
Shared in Inspiration by Ellen Shapiro
Gallagher & Associates