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DESIGN READING: Joshua Foer’s book Moonwalking with Einstein describes his stumble into the weird world of memory mastery. What began as a casual interest rapidly sucks him into an existential crisis. The more intrigued he becomes, the more stumped he is: “I didn’t have a clue how my own memory worked,” he says. Foer finds himself shadowing memory champions and chatting with neuroscientists, who, eager to persuade, turn him into the subject of numerous psychological and intellectual tests. He hears repeatedly, “Anyone can do it. It’s memorization. It just takes practice.” So he dives in, emerging one year later in the finals of the USA Memory Championship.What I found most interesting about Moonwalking with Einstein is how quickly we all dismiss our “half functioning” memory. I wonder what our profession would look like if we began to explore the full capacity of our memories, especially since a designer’s work is always referential. Are we aware of these points of inspiration? What role does memory play in the design process? And if “our memories are indeed improvable,” should we be spending more time on improvement?
I am a senior design student graduating in May, and for my final portfolio class, the professor is requiring us to print 100 letterhead and 100 envelopes of our identity for the final project.
We, as a class, find this to be excessive, and wanted to get the feedback of the professional design community.
Is 100 of each excessive, since as emerging designers we are most likely to change out identity in a short timeframe, or should we just suck it up and waste the paper and money?
What is the general opinion of fiverr?
I'm a student designer. What is the average time that you spend researching/sketching for logo concepts?
Does anyone have an opinon on whether student designers who are creating a personal identity for themselves should come up with a logo or logomark or just stick with a simple rendering of their name to put on their portfolio and identity package materials?
I am currently trying to develop my visual identity.
Along with your choice of color, materials and layout, a logo is an important part of forming your identity/brand. That being said, even a "simple rendering" of your name involves choices that affect your identity (font style, placement, kerning, color,
etc.) and becomes your logotype in the eyes of your audience.
Good luck in developing your visual identity (and have fun)!
IMHO, it's your brand and you can do ANYTHING you want! Just make it authentic and something you're totally stoked about.
In the last few years, designers and non-designers alike have embraced typography and lettering in social media to illustrate inspirational quotes, song lyrics, declare their love of coffee and complain about Monday mornings. In Didot all-caps, fashion mavens proclaim “Dress Well or Die Trying,” while avid travelers urge us to...
Presenting Sponsor: Adobe
During her long career as a design
practitioner, educator and “cultural
Lucille Tenazas has created numerous identity systems, posters,
brochures and books, often seeking to work collaboratively rather than claim sole ownership.
Section: Inspiration -
architecture, communication design, print design, culture, diversity
How do we think outside the box? How do we generate new ideas? Lisa Schneller shares some answers to these questions, culled from her experience at AIGA San Francisco’s “D. Talks: Power-Up Your Creative Process” with Maria Giudice of Hot Studio, Ji Lee of Facebook, Rick Byrne of CBS Interactive and Josh Levine of Great Monday.
IT Web Design AssistantAmerican Association for Colleges of Pharmacy
Alexandria, VirginiaAugust 26 2014
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