From Voice ~ Topics: journals

Which Is The Better Logo

by David St.-LascauxOctober 22, 2004

What makes a logo memorable? Usually it is simply what it represents, but as St.-Lascaux illustrates in political symbolism form and content are not easily separated.

About the Author: M. St.-Lascaux is a brand consultant.

  1. link to this comment by ronald h Sun Oct 31, 2004

    So, what are you trying to say? Is making design all smoke and mirrors? Is one logo as good or bad as the next? I believe there are signs of power and weakness exhibited by typefaces and color choices. I also think that sometimes they are anything but ambiguous. The swastika is no more potent than the peace sign, except one stands for criminal acts and the other fights crimes against humanity.

  2. link to this comment by Thomas P Thu Nov 04, 2004

    The brand of the shown symbols has been set. The representation of those symbols is by far more important and considered than the design aesthetics. I agree with Ronald H. and in addtition, I would suggest the author of that book to reconsider his choice for examples of technical-subjective opinions over meaningful symbols that you can not change with design anymore because again, their meaning has been set.

  3. link to this comment by Denis Sun Nov 28, 2004

    Swastika, probably the oldest known symbol, has been present for over 3,000 years, ... pretty timeless, I agree. That however, is long time before it was put in the most inappropriet and evil use.

    Knowing that, I'm not sure if there ever was a graphic designer involved in the process of making these two signs. I see a missuse of what originaly was a simbol of peace, power, strength, and good luck. That has changed forever.

    It's rather a logo rip off ...in my opinion.

  4. link to this comment by Heather McLaughlin Fri Dec 03, 2004

    What is a logo? Could it be B.O.G.O.? Best Of Good Observation

  5. link to this comment by Alexis Bellido Sat Jan 15, 2005

    I agree that color choice plays a big part on what a logo expresses, but don't forget the PDF reads "satire" in the top of the page.

    Anyway, interesting analysis and comments.

    Regards!

  6. link to this comment by Taber Calderon Mon Jan 31, 2005

    Great topic!

    Neither is better than the other. Both logos communicate what they are about and both brands are memorable. Isn't this what a logo is supposed to do?

  7. link to this comment by André Clemente Fri Nov 16, 2007

    The sustica is a roman mosaic pattern (at least) i think also an Indian (India) basic drawing, therefore a pattern. A basic geometric found. It is a simple graphic symbol with no meaning. It could be, as hard as it may feel to us, the symbol for... something good. No politcal symbol will ever convey someting - because ideals are never conveyable...

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