Make/Think: AIGA Design Conference
October 8–11, 2009

About this video

Michael Bierut returns as emcee of “Command X: Season 2,” featuring seven new contestants:

• Matthew Carl, Elmont, NY
• Ryan Fitzgibbon, San Francisco, CA
• Bobby Genalo, Brooklyn, NY
• John Graziano, Lewisville, TX
• Alison Yard Medland, Silver Spring, MD
• Monina Velarde, Wheaton, IL
• Katherine Walker, Chicago, IL.

See each young designer present his or her redesigned logo for Graceland to the panel of judges, which included Carol F. Butler, vice president and director of worldwide licensing for Graceland. Two were eliminated and the remaining five given their next challenge, to be completed in less than 24 hours!

Speaker bio

“Command X,” developed under the creative leadership of Number 17, was hosted by Pentagram partner Michael Bierut and judged by a panel including Bonnie Siegler of Number 17; Chip Kidd, graphic designer and author; Paul Sahre, graphic designer, illustrator, educator and author; and some surprise guest judges. Sean Adams, partner in AdamsMorioka, Inc., acted as the Tim Gunn of “Command X” this year, mentoring and guiding the contestants through the process.