Presentations from Design Legends Gala 2008

Design Legends Gala 2008
September 18, 2008

Corporate Leadership Award to Harley-Davidson

Filmed on: September 18, 2008 Length: 13:44

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About this video

Dana Arnett, chief executive officer of VSA Partners, presents the Corporate Leadership Award to Harley-Davidson and explains why the iconic brand can be considered many things, but not “cool.” Unbuttoning his shirt to reveal a Harley-Davidson T-shirt (à la Superman), he describes Harley’s uniqueness that defies categorization and even defines the lifestyle business with its ability to conjure extreme emotional connections. Willie G. Davidson, chief styling officer for Harley-Davidson, graciously accepts the award and elaborates on why design has always been the company’s competitive advantage.