Presentations from Design Legends Gala 2008

Design Legends Gala 2008
September 18, 2008

Corporate Leadership Award to Design Within Reach

Filmed on: September 18, 2008 Length: 09:08

Get the Flash Player to view our site.

About this video

Julie Lasky, editor-in-chief of I.D. magazine, presents the Corporate Leadership Award to Design Within Reach. Touching on the company’s emergence in 1998 as an online store, which burgeoned into a booming business allowing consumers to buy classic pieces of mid-century modern design without the fuss of ordering through a decorator or waiting months for delivery. Design Within Reach CEO Ray Brunner and chief creative officer Jennifer Morla accept the award and elaborate on how they and the in-house design team were able to re-design the concept of catalogue from disposable retail mail to a vehicle infused with authorship, history and design dialogue.