Urban Forest Project

The Urban Forest Project brings 185 banners created by the world's most celebrated designers, artists, photographers and illustrators to New York's Times Square. Each banner uses the form of the tree, or a metaphor for the tree, to make a powerful visual statement.

On August 18, 2006 the Urban Forest Project planted 185 banners by designers, artists, photographers and illustrators from around the world in New York's Times Square. Together they created a forest of thoughtful visual art in one of the world's busiest, most energetic and emphatically urban intersections.

The hope was that bringing nature and art to the "Crossroads of the World" visited by 30 million people each year and known mainly for its dazzling commercial signage, would encourage passersby to pause, if only for a moment, to be entertained, stimulated or provoked by the work. After the show is over, the banners will be recycled into tote bags to be sold at auction. All proceeds will go to scholarship and mentoring programs that benefit students of the visual arts.

As part of Design Ignites Change, AIGA New York chapter, Times Square Alliance and Worldstudio Foundation have joined together to create The Urban Forest Project.

For more information visit the Urban Forest Project.